Welcome! Lesson 1 Introduction to AS Media Mr. Woodward Learning Outcomes To reflect on AS Media and aspirations for the course. To understand what the media is and how we can study it. To begin assessing our own media knowledge and consumption. Creative thinking starter You have 1-2 mins to come up with an interesting, creative and imaginative response to the following. Creative thinking starter You have 1-2 mins to come up with an interesting, creative and imaginative response to the following. Invent a fifth season. Give it a name and describe it. Creative thinking starter You have 1-2 mins to come up with an interesting, creative and imaginative response to the following. How did this man get stuck in the wall? Creative thinking starter You have 1-2 mins to come up with an interesting, creative and imaginative response to the following. You step off the bus in the year What do you see? Course Structure What is Media Studies? This may be difficult to put into words, but it is important that we recognise what we are studying. Attempt to write an explanation, or to brainstorm some ideas as to what media studies is. What is Media Studies? This may be difficult to put into words, but it is important that we recognise what we are studying. Attempt to write an explanation, or to brainstorm some ideas as to what media studies is. The media is a term used to describe all the ways in which messages can be communicated to a large audience. Media Platforms Platforms are the different channels through which these messages are communicated. The three dominant platforms are: BROADCAST (film, TV, radio, moving image adverts) PRINT (magazines, newspapers, print adverts) E-MEDIA (websites, apps) Media Platforms The different things that we consume on each of these platforms (TV shows we watch, newspapers we read, websites we browse) are referred to as media texts. In three columns below, write down 5 media texts under each platform. Try to include a variation. Quiz Time! Write down 1-10 in the back of your book. This quiz is designed as a bit of fun and to test your media awareness. Question 1 What is the most commonly read daily British newspaper? Question 2 What current film is this poster promoting? Question 3 Name the album cover Question 4 What company is being advertised in this advert? Question 5 Who are Ofcom? Question 6 Rank the four major British soaps in order of average viewing figures. Question 7 Name 5 of the top 10 most visited websites. Question 8 To the nearest million, how many people watched last years X- Factor final? Question 9 How many copies of Heat magazine are sold per issue? To the nearest 100,000. Question 10 Name the TV show. Why is it important to learn about the Media? Based on what you have learned today Why is it important to learn about the media?