“The definition of insanity is

doing the same things and

expecting a different result.”

How can we together…

• Take more risks, sticking our necks out• Be more creative with of off air

– Placement– Interaction– Move the money somewhere else?

• Inspire our teams to come up with new, fresh ideas– Lateral Thinking & Brainstorming

Instructions

+ Do interrupt

+ Do ask questions

+ Do disagree

+ Do share ideas

-Don’t use email

-Don’t use mobiles

+ Use the 20 minute rule!

What is good

advertising?

The truth told in a

surprising way!

Lateral Thinking Brainstorming

USING STICKERS

Hifi - Apple

Hair product

Sticker on stairs

Underground

Train station

Stickers on stairs

Ski experience

Ski experience

Stop domestic violence

Million Dollar Drop

Million Dollar Catch

Whipeout sticker

Collaborations

Collaborations

Collaborations

Staff cars

Staff cars

Something for nothing

• Famous & loved actress• Single Minded Prep?• Drama• Emotions

Alternative designs

Alternative designs

Alternative designs

Clever moves – Troyan T-shirt

Truths

• People love challenges

• People love to be silly

• People need to switch off from daily tasks

• We should monetize on this!

Knowing your brand

Knowing your brand

Knowing your brand

• Take risks

• Think new

• Try things out

• Fail

• Succeed

• Share

• Inspire change