welcome thank you for joining us in our campaign to combat childhood obesity! the spot the block...
TRANSCRIPT
Welcome
• Thank you for joining us in our Campaign to Combat Childhood Obesity!
• The Spot the Block outreach program enables you to work with parents in your community. They, in turn, can help their tweens make healthful nutrition choices.
Using This Training Powerpoint
• This Powerpoint Presentation is designed to prepare you to make Spot the Block community presentations.
• We suggest that you download your Training Manual now, to use as a reference as you work through these slides. Find it here: http://www.fda.gov/Food/LabelingNutrition/ConsumerInformation/ucm192773.htm
This Presentation Includes:
• Facts About Childhood Obesity
• Spot the Block Campaign & Key Messages
• About the Downloadable Training Manual
• Preparing for Community Events
• Prep and Overview of Activities: Days 1 & 2
• Additional Resources for Nutrition Information
Spot the Block: Fighting Childhood Obesity
• 65 percent of all Americans are now overweight and over 20 percent are obese.
• 15 percent of children and adolescents ages 6 to 19 are overweight – nearly double the rate of two decades ago.
• $117 billion in U.S. health care expenses annually. Overweight and obesity increase the risk of coronary heart disease, type 1 diabetes, and certain cancers.
• 19.7% of Mexican American girls, ages 6-11, are overweight compared to 14.4% of white girls.
• 27.5% of Mexican American boys, ages 6-11, are overweight compared to 15.5% of white girls and 18.6% of African American boys.
Source: CDC 2009. Health United States, 2008. Table 76.http://www.cdc.gov/nchs/data/hus/hus08.pdf
Childhood Obesity in Hispanic Community
• 18.6% of African American boys, ages 6-11, are overweight compared to 15.5% of white boys.
• 24% of African American girls, ages 6-11, are overweight compared to 19.7% of Mexican American girls and 15.5% of white girls.
Source: CDC 2009. Health United States, 2008. Table 76. http://www.cdc.gov/nchs/data/hus/hus08.pdf
Childhood Obesity in African American Community
About the Spot the Block Campaign• Spot the Block is an outreach campaign from the US Food
and Drug Administration.
• The goal of Spot the Block is to help tweens (ages 9 - 13) understand the Nutrition Facts Label on food packages…and then use that information to make healthful dietary choices.
Importance of Reaching Tweens• Tweens are in a transition phase, taking increased care of
themselves and making many of their own food choices.
• Helping them to establish good habits as they are learning to make these decisions can have tremendous long-term impact.
Involving Parents• Spot the Block also encourages parents of tweens to
support their kids’ efforts to use the Nutrition Facts Label when making food choices.
• Together, parents and their children can Spot the Block to make informed decisions about food based upon nutrition facts.
Key Messages for Tweens and Families
1. Check Serving Size
Remember that one package may contain more than one serving.
Key Messages for Tweens and Families
2. Consider the calories.
When comparing foods, remember: 100 calories is moderate, 400 or more calories per serving for a single food is high.
Key Messages for Tweens and Families
3. Choose nutrients wisely.
Pick foods that are lower in certain fats, cholesterol and sodium when making daily food choices. When comparing %DV (Percent Daily Value), remember: 5% DV is low; 20% DV is high!
Spot the Block: Campaign Elements
• Tween Outreach
• Parent Tools to support tween learning
• Local Outreach via Community Educators
Visit the Spot the Block Website:
www.fda.gov/spottheblock
Your Downloadable Training Manual
The manual serves as your road map for community presentations.
The downloadable manual is available at http://www.fda.gov/Food/LabelingNutrition/ConsumerInformation/ucm192773.htm
Inside the Training Manual
• Understanding the Nutrition Facts Label (page 3)—describes the serving size, calories, and nutrients to look for on the label.
• Community Outreach: Getting Ready (page 4)—describes how to choose a venue for your community outreach events, how to solicit parent participants, and what materials you will need.
• Planning Your Presentation (page 5)—outlines the agenda for one or two-day events. You have the option to hold a one-day event if circumstances do not allow a two-day event (preferred).
Inside the Training Manual (continued)
• Day 1: Engage and Start to Spot the Block! (page 6)—explains how to implement the Icebreaker Activity and how to instruct parent participants to complete the activities.
• Day 2: Regroup and Share (page 7)—describes the Recap Activity parent participants should complete during the second, follow-up event. The goal is to share and evaluate the outcomes of the Family Take-Home Activities the parents completed with their children after Day 1.
Inside the Training Manual (continued)
• Family Take-Home Activities—three handouts to be given to each parent participant at the end of Day 1. Parents should complete all three, or as many as they can, with their tweens and bring the completed activities with them for Day 2 (if you are holding a two-day event).
Training Manual: Family Activities
• Spot the Block When Choosing Snacks
• Spot the Block When Packing Lunch
• Spot the Block At the Supermarket
• “Daily Action Plan for Tweens”—mini poster to distribute to each parent participant
At-a-Glance: Preparating for Community Outreach Events
1. Choose Your Venue
2. Solicit Participants
3. Brief Yourself
4. Materials Needed
5. Shopping Prep
6. Room Set-up
1. Choose Your Venue
• Explore public meeting spaces that offer plenty of room and tables/chairs for participants.
• Consider: — Community recreational centers — Faith institutions — Libraries — Local YMCAs/YWCAs — Schools — Supermarkets with meeting space
2. Solicit Participants
• Promote your Spot the Block event to sign up 15 to 20 parent participants (event is geared towards parents, although tweens may attend if parents insist). Create flyers and posters to alert your audience, or send invitations with an RSVP date.
• Discuss how this program can work for kids in general, not just tweens.
• Enlist a volunteers to help take notes, pictures, or facilitate an active discussion/give-and-take
3. Brief Yourself
Important note: Keep in mind that The Spot the Block program is designed to promote the importance of reading the Nutrition Facts Label. As a community educator, you should not offer any nutritional advice, guidelines or recommendations. For nutrition and/or dietary or health-related questions, refer to: www.healthierus.gov/dietaryguidelineswww.fda.gov/LabelManwww.choosemyplate.gov
• Review the downloadable Outreach Manual to familiarize yourself with Spot the Block and be prepared to answer questions.
• See the Questions and Answers in the manual, and explore www.fda.gov to learn more about the Nutrition Facts Label.
4. Materials Needed
• Copies of Family Activity Handouts (pages 8 – 10), one for each parent or parent/child team
• See Bags and boxes of popular snack food, placed on a front table – at least one per participant
Examples: small-to-midsized bags of potato chips, pretzels, chocolate chip cookies, crackers, popcorn, nacho chips
• Plates/bowls for dispensing the snacks – one per participant
Shopping Prep
• Shop for snacks and paper goods.
• When choosing snacks, look for those that have “unexpected” serving sizes – for example, a small bag of chips that has 2 or more servings per container.
For example: 150 calories per serving with 3 servings per container equals 450 per package!
6. Room Setup
• Request 15-20 of chairs and at least one long table.
• Reserve optional equipment if desired. For example: computers/computer projection equipment to show FDA’s Spot the Block website: www.fda.gov/spottheblock or an overhead projector and transparencies to show program materials.
Presentation/Public Speaking Tips
• Know Your Material
• Practice
• Know the Audience
• Know the Room
• Relax
• Visualize Yourself Speaking
Know Your Material
• Know more about your material than you include in your speech. This way you will feel confident and will be prepared for questions.
• Use humor, personal stories and conversational language – that way you won’t easily forget what to say.
Practice
Practice. Practice. Practice!
•Rehearse out loud with all equipment you plan on using.
•Revise as necessary.
•Work to control filler words (like “um” and “you know”)Practice pausing and breathing instead.
•Practice with a timer and allow time for the unexpected.
Know the Audience and the Room
• Greet some of the audience members as they arrive. It’s easier to speak to a group of friends than to strangers.
• Arrive early, walk around the speaking area and practice using the microphone, any visual aids, and any technical equipment.
Presentation/Public Speaking Tips
• Be Familiar with the Material
• Practice
• Know the Audience
• Know the Room
• Relax
• Visualize Yourself Speaking
Relax … and Visualize Yourself Speaking
• Begin by addressing the audience. Pause, smile and count to three before saying anything. ("One one-thousand, two one-thousand, three one-thousand. Pause. Begin.)
• Imagine yourself speaking, your voice loud, clear and confident.
Recommended Event Structure
• A two-session presentation for each community group, conducted in two 30-45 minute sessions (Day 2 can be scheduled 1-2 weeks after Day 1 session). (Make sure to book both days at one time for a consistent meeting space.)
• 15 to 20 parent participants, all attending both sessions.
Flexible Timing: If preferred, the presentation may also be executed in one session.
Flexible Activities: The family activities shown on Pages 8 – 10 are flexible. If it is not feasible for families to do them at home, you can do the activities on-site using purchased food and beverage products, and/or take a group trip to a supermarket.
Introducing the Activities
• The purpose of doing these activities is to engage parents and their kids in looking at the label and understanding the important dietary information that is shows.
• We hope that this experience will help change eating habits.
Spot the Block Community Event
Day 1: Preparation• Bags/boxes of popular snack foods—1 for each participant
• Plates/bowls (2 for each participant)
• Copies of Family Fun Take-Home Activities
– Spot the Block When Choosing Snacks
– Spot the Block When Packing Lunch
– Spot the Block When At the Supermarket
See the Training Manual for complete activity.
Day 1: Activity
• Select snacks
• Measure out portion without looking at label
• “Spot the Block” to check actual serving size
• Discuss how 2 portions differ
• Review key messages
See the Training Manual for complete activity.
Spot the Block Community Activity
Day 2: Preparation • Flip chart, easel, and markers
• Copies of ‘Spot the Block Daily Actions” mini poster
• Optional: other resources (Parent Tips, CDs, magnets, etc.)
See the Training Manual for complete activity.
Day 2: Activity
• Divide participants into 3 groups
• Give out sheets of flip chart paper
• Have groups discuss and record their experiences
• Invite one volunteer from each group to share groups’ learnings
• Ask group for ideas for daily actions
See the Training Manual for complete activity.
Additional Resources
• For Tweens:
– Printable activities: www.fda.gov/spottheblock/ under “For Tweens”
• For Parents:
– Printable activities and fact sheets in English and Spanish
– Visit www.fda.gov/spottheblock/ under “For Parents”
• For Community Educators:
– Parent and Tween handout materials in English and Spanish
– Nutrition Label Education materials
– Visit www.fda.gov/spottheblock/ under “Grassroots Community Outreach”
Thank you for bringing Spot the Block
to your community!