welcome to 319 new students · o search engine optimization & adwords: monday 26 september...

57
Welcome to 319 new students Prof. Edith Smit Graduate School of Communication

Upload: others

Post on 05-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Welcome to 319 new students

Prof. Edith Smit

Graduate School of Communication

Page 2: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Cialdini, Robert B. Influence: How and

why people agree to things. Quill, 1984.

Page 3: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o
Page 4: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Sara-Jane van der Vegt, MSc Study adviser

Page 5: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Today’s programme

11.15 Welcome

11.20 Practical information about the programme: Sara-Jane van der Vegt

Ombudsstudent Susan Vermeer

Study association Mercurius, Kaylee Schilder

11.45 Keynote speaker: Vincent Visser

12.45 Group photo

13.00 Lunch and information market in “de Brug”

14.00 Track specific sessions o Persuasive Communication, REC C0.01 o Corporate Communication REC C0.02 o Political Communication, REC J/K1.05 o Entertainment Communication, REC B2.03 o Research Master’s, REC B1.01 o Pre-Master’s programme, REC C1.04

15.00 Student ‘borrel’ @ Café de Roeter (Roetersstraat 192)

Page 6: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What are you looking forward to?

Page 7: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o
Page 8: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What country are you from?

Page 9: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o
Page 10: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What is your previous education? (Master’s)

Page 11: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What are you going to study?

Page 12: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o
Page 13: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

0

5000

10000

15000

20000

25000

30000

35000

1905 1915 1925 1935 1946 1955 1965 1975 1985 1995 2005 2013

University of Amsterdam students (N)

Page 14: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Under construction

Page 15: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

15

Page 16: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What can you expect from us?

Multidisciplinary: media studies, political

science, psychology, sociology, marketing

Academic: open-minded, truth seeking,

systematic, reasoning, inquisitive

Research intensive: research led (discussion of

research papers) and research based

(conducting research)

You are central: define what you want; use our

resources and your fellow students

Page 17: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Career Matters

Upcoming events:

o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00

o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00

o Google Analytics & Social Advertising: Monday 24 October 15.00-18.00

o Google Analytics & Social Advertising: Thursday 27 October 15.00-18.00

o Presenting & Pitching: Thursday 24 November 15.00-18.00

Page 18: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Communication Science on the Spot

Page 19: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Upcoming events:

o Managing organisational crisis with communication Dr Timothy Coombs

Thursday 20 October 17.30-19.30

o The role of tailoring in developing successful media content Maurice Wheeler

Tuesday 6 December 17.30-19.30

Communication Science on the Spot

Page 20: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Get ready for your future career

Career workshops

Communication Science on the Spot!

Mercurius

Marketing Association Amsterdam

Welcom

www.uva.nl/career

Fellow students; make connections

Visit our information market during lunch and

meet a few of these organisations!

Page 21: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

And then…

Start a challenging PhD project

Become an involved market

researcher

Be a analytical journalist

Start a career in youth marketing

Become a consultant in effective

health communication

Be a public relations officer

Work at one of the many

communication departments of

multinationals

Become a mediaplanner

Work strategically with social media

Page 22: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

GO-TO-GUYS

Page 23: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Study Advisers Ms. Nhu Ngan Trang MSc

Ms. Sara-Jane van der Vegt MSc

Mr. Erik Weijers MSc

When to contact us?

Study planning Study progress/delay Special needs/disability

Choosing a programme Personal problems Complaints/exemptions

Trust issues Career advice Thesis

How to reach us?

- Appointments by phone or in person (call Education Desk 020-525 3003)

- contact: [email protected]

- Walk-in/thesis consultation hours: Tuesdays from 14:00 until 16:00 REC C6.01

Page 24: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What to do with questions?

Student Service Desk (REC – E, main hall)

- General questions such as choice of study programme, (proof of)

enrolment, student grants and loans, living accommodations, studying

abroad and much more

- Digital Student Service Desk or call: + 31(0)20 525 8080

Education Desk: open daily 09.00-17.00 (REC C7.02)

- Specific questions about the programme: course registration,

graduation, programme contact information etc.

- For appointments with study advisers

- [email protected] or call 020-525 3003

Page 25: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Communication Science Methods Desk

Offers free methodological and statistical

advice to students.

Open every weekday from 13:00-15:00 hrs

Located at the Education Desk: REC-C7.02

uva.nl/methodsdeskcommunicationscience

Page 26: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Help is all around

Education Desk

Study advisers

Administration, planners

Examination Board

ICTO

websites

library

Mercurius, student

representatives

Lecturers

Methods Desk

Page 27: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Study programme

Page 28: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Semester 1:

5 September 2016 – 3 February 2017

Please note:

Christmas break between: 26 December – 6 January

Be back in time!

Semester 2:

6 February 2017 – 30 June 2017.

Your academic year

Page 29: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Courses complete?

Are you registered for all the

courses you need to follow?

If not, come to the study

advisers at the information

market.

Check uva.nl/vakaanmelden

Page 30: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What about language?

Every programme is offered in

English

Persuasive and Corporate

Communication have Dutch

language workgroups

(specialisation seminars) in

semester 1

Dutch students from Corporate and

Persuasive may always complete

assignments in Dutch (except for

class presentations and possibly

groupwork in English-language

workgroups). Please notify your

lecturer.

Page 31: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Lost?

31

Page 32: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

student.uva.nl/mcs

Page 33: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Workshop Effective searching with the

UvA-Library

The workshop is meant as:

an occasion to get to know the University Library’s main facilities;

an opportunity for testing search skills relevant to Communication: literature

reviews on a specific topic (PsycINFO), news (LexisNexis);

an introductory workshop to Refworks, software that enables you to

manage references and to use them in a word processor such as MS

Word.

Mandatory for international students.

Dutch students: mail to: [email protected]

Page 34: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Roeterseiland Campus

Page 35: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o
Page 36: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Roeterseiland Campus

Communication Science

Education desk +

Methods Desk: C7.02

Lecture rooms: ground

floor until 4th floor

Study area: ground

and 1th floors

Student Service

Desk:REC E main hall

Study advisement:

C6.02

Page 37: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Library Learning

Centre (800

study spaces)

en Student

Service Desk

200 Study spaces

(mainly on ground

floor and 1st

floor)

“De brug” (4th floor).

Study space and coffee

area

Page 38: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Housing

Page 39: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Housing

Please note that housing offerings are for a period of maximum one

year

If your programme takes more than a year it is strongly recommended to

also register yourself for accommodation at:

www.studentenwoningweb.nl/en/

Page 40: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Follow us on

cwuva

@uvacomscience

uvacomscience

Page 41: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Any questions?

41

Page 42: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Ombudsstudent

Susan Vermeer, BSc

Page 43: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Ombudsstudent

o Susan Vermeer

o 22 years old

o Tilburg University (BSc)

o Research Master’s

o Corporate Communication

Page 44: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

What can I do for you?

With students…

o Focus Groups

o Course Evaluations

o Student Representatives

With the Graduate School of Communication…

o Programme Committee

o Board of Studies

o Study Advisers

Page 45: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Do you have…

o Questions?

o Complaints?

o Suggestions?

o Ideas?

Contact me personally or send an e-mail to:

[email protected]

What can I do for you?

Page 47: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Would you like to make an active contribution by representing you and

your fellow students of your track?

o Identifying education-related issues

o Discussing issues per track

o Monthly sessions with policy advisers and me

Interested? Contact me today or send an e-mail:

[email protected]

Student representatives

Page 48: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Mercurius Study Association Communication Science

Kaylee Schilder – Chairwoman Study Association Mercurius 2016-2017

[email protected]

www.mercuriusuva.nl

Page 49: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Mercurius

• Career

Workshops

Career events

Company visits

• Study

Seminars

Study trip (Tel Aviv, New York, Istanbul)

• Social

Drinks Every first Tuesday of the month at Café Mokum at Leidseplein

Parties

Page 50: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Become a member

Join us for only €12,50 a year!

Join our activities and events for free or with

discount

Meet new people and get to know Amsterdam

Networking opportunities

• Sign up during the lunch break or go to www.mercuriusuva.nl

Page 51: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Become an active member

• Boost your cv!

• International Committee

• Social Committee

• Career Committee

• MarCo Career Event Committee

• Study Committee

• Travel Committee

• Promotion Committee

• Sales Committee

• Medium – magazine and online platform

Page 52: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

And now

• Tours building

• Lunch break and information market in ‘De Brug’ + become a member

Questions?

• Telephone & WhatsApp 06 55 40 27 92

[email protected]

• Mercurius office REC C0.11

• www.mercuriusuva.nl

Page 54: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Today’s programme

11.15 Welcome

11.20 Practical information about the programme: Sara-Jane van der Vegt

Ombudsstudent Susan Vermeer

Study association Mercurius, Kaylee Schilder

11.45 Keynote speaker: Vincent Visser

12.45 Group photo

13.00 Lunch, REC tour, information market and photo booth in “de Brug”

14.00 Track specific sessions o Persuasive Communication, REC C0.01 o Corporate Communication REC C0.02 o Political Communication, REC J/K1.05 o Entertainment Communication, REC B2.03 o Research Master’s, REC B1.01 o Pre-Master’s programme, REC C1.04

15.00 Student ‘borrel’ @ Café de Roeter (Roetersstraat 192)

Page 55: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Tour guide schedule

Location: Meeting Point

@ De Brug.

Can’t find your group?

Approach the coordinator

at the meeting point.

Page 56: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Tour guide schedule Group 1

Departs at 13:20

Guide: Philip

Group 2

Departs at 13:20

Guide: Leonie

Group 3

Departs at 13.30

Guide: Manon

Group 4

Departs at 13.30

Guide: Liza

Group 5

Departs at 13.35

Guide: Brendon

Anna Anthrakidou

Kim Baeten

Rossella Cecchini

Olivia Guariba

Anna Ferrari

Kelly Hrechdakian

Carolin Ischen

Sophie Minihold

Belinda Notter

Ilko Petkov

Isabel Riffel

Sabrina Schmidt

Courtney Tabor

Denise v/d Wetering

Meng Yang

Sophie Dinglinger

Anja Höchle

Azra Hodzic

Merel Klijn Velderman

Magali Kuils

Cristina Monzer

Emma Pedersen

Alicia Prager

Danique de Prez

Florence Schulz

Anqi Shao

Yajie Song

Lonneke van de Ven

Silvana Vlasblom

Lara Weiskopf

Nikoletta Bozika

Jinghan Cai

Belen Estrella

Yuting Huang

Eva Kelemen

Kyriaki Laiou-Simcha

Søren Lund Nielsen

Pau Marcos

Merve Renda

Carlotta Nora Rosi

Carla Marie Saurer

Jingyi Shi

Shilian Xia

Philipp Ahrens

Phylicia Baars

Brandi Burgus

Sebastián Cole

Yara de Kwaasteniet

Blythe Forde

Davy Fung-a-loi

Xiaonan Li

Céline Macdougall

Floor Meeder

Eline Metske

Lucas Pinto

Rusen Tanribilir

Stavros Giannoutsos

Nathalie Groothuis

Alba Guillen Baleta

Lea Kremer

Chadhlia Mazouz

Nina Merz

Maria Pardo Diaz

Jana Schmidt

Edina Strikovic

Meng Yang

Page 57: Welcome to 319 new students · o Search Engine Optimization & AdWords: Monday 26 September 15.00-18.00 o Search Engine Optimization & AdWords: Thursday 29 September 15.00-18.00 o

Group photo: where to go?