welcome to an unfair advantage uniting sales & marketing to help you lead presented by raz...
TRANSCRIPT
WELCOME TO AN UNFAIR ADVANTAGE
Uniting Sales & Marketing to help you Lead
PRESENTED BY
Raz ChoudhuryFounder & CEO of
LeaDNA
July 19, 2015
Timing is everything
“If you engage a lead within 1 hour of a website visit you are 7x more likely to convert/acquire”
Harvard Business Review
Sales & Marketing “food fight”
When Sales & Marketing Work Together
10% Better at lead acceptance
67% Better at Closing
209% More revenue from Marketing campaigns
UNDERSTANDING MARKETING AUTOMATION
63% of companies that outgrow their competitors use Marketing Automation
Software.
What is Marketing Automation?
Marketing automation refers to software platforms and technologies designed to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
-Wikipedia
The need for Marketing Automation• Only 3 out of every 10 leads are ready to convert.
• It takes an average of 7 touches to convert a “suspect” to a “prospect.”
• How companies generate new leads: 81% of marketers use email marketing, 72% use social media, and 40% use direct mail.
The Albrecht Advantage PlatformPowered by LeaDNA
Voice to TextLead Intelligence
Business Cards
Your Frictionless Sales System
Auto Order Entry
Your Marketing Toolkit
Our 15 years of experience has helped us deliver what companies need most from a marketing platform: Fully Integrated, Usable, and Powerful.
Your Advantage Website
Get Custom Quote
• More than a catalog, a branded company website seamlessly integrated ASI Product Database
• Clients can directly request a quotes
• Quote requests are auto entered into the Advantage System
The Advantage
1. Effortless Order Entry to Save Time & Reduced Human Error
2. Enhanced Website with Convenient Online Quote Request
3. Live Lead Intelligence & No Leads Left Behind4. Preloaded with Branded E-mail, Website, and Social
Content5. Single Platform for Everything Sales and Marketing6. No Need to Pay for Outside Systems7. Easy and Simple to Use
Total Cost of Solution
Albrecht Advantage
OptionsOption I Option II Option III
Market, Sales, and Order Submission Platform:
Sales Management
Order Submission
E-mail Marketing Marketing
Automation
Sales Management
Order Submission
E-mail Marketing Marketing
Automation Website Manager
Sales Management Order Submission E-mail Marketing Marketing
Automation Website Manager Social Media
Management
Launch: Phase I Phase I Launch: 1st Week of September.
Launch: Phase II Phase II Launch: 1st Week of October.
