welcome to “tips for job search success”€¦ · your resume – “your marketing brochure”...
TRANSCRIPT
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Welcometo“TipsforJobSearch
Success”
AnAdvancedResourcesJobSeekerWebinar
We’llbestartingpromptlyat12p.m.
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Insight.Results.Excellence.
BeforeWeGetStarted
Mutedtopreventnoise
interference
RecordingavailableonAdvancedResourceswebsite
Chatlivewithusandeachother!#JSWebinar
Submitques:onsforQ&A
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Insight.Results.Excellence.
HelloandWelcome!
I’myourpresenter,LanaJohnson
– 20yearswithAdvanced– 7yearsservedasPresident– CurrentlyDirectorofMarketing– StaffingIndustryExpert
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LanaJohnson LanaPJ [email protected]
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Insight.Results.Excellence.
ALittleBitAboutUs…
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Insight.Results.Excellence.
5TipsforJobSearchSuccess
1.Preparation
2.DevelopaPlanofAttack
3.TimeManagement
4.MastertheInterview
5.MaintainaPositiveMindset
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Insight.Results.Excellence.
PastJobSeekerWebinars–OnDemand
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#1Preparation
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Insight.Results.Excellence.
Preparation
KnowThyself
• Knowwhoyouare• Knowwhatyouhavetooffer
• Knowwhatyouwant
Marketing
• PersonalBrand• ElevatorPitch• Resume• CoverLetter• SocialProfiles
Networking
• TargetLists• BuildRelationships• ReconnectandReengage
• SocialMedia• ConversationAgendas
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Insight.Results.Excellence.
KnowThyself
Toknowthyselfisafundamentalfirststepbecauseitprovidespurposeandcauseforyourjobsearchsuccess.AllofthesecometogethertocreateyouruniqueValueProposition.
Whoareyou?
Whatdoyouwant?
Whatdoyouhavetooffer?
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**Checkoutourpastwebinar,“AreYouReadyForaCareerChange?”
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Insight.Results.Excellence.
KnowThyselfPartOne:KnowWhoyouAre
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Insight.Results.Excellence.
KnowThyselfPartTwo:KnowWhatyouWant
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Insight.Results.Excellence.
KnowThyselfPartThree:WhatYouHavetoOffer
Value
Propo
sitio
n:
• Conciselyarticulateyouruniqueandcareervalueproposition.
• Wecan“walkthewalk”backing
thisupwithtangibleaccomplishments.
• Thisisyourownpersonal
summarystatement,your“infomercial”whenadvertisingyourselftoapotentialemployer.
Askyou
rself: • Whatdoyouwanttobeknown
for?
• Howdoyouwantthe
marketplacetoseeyou?
• Whatarethethingsyouconsistentlygetgreatfeedback
forandwhatdoyouwantoexpandupon?
• Whatdoyouhavetoofferthat
isavalueaddtoanemployer?
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Insight.Results.Excellence.
Marketing
PersonalBrand
Resume
CoverLetter
SocialProfiles
ElevatorPitch
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Insight.Results.Excellence.
PersonalBrand–WhatDoYouWantToBeKnownFor?
Standouttostandachance
Whetheryou’researchingforanewjoborlookingto
advanceyourcurrentcareer,
personalbrandinghelps
youcommunicate
moreeffectivelyandstandoutin
acrowdedmarketplace
Confidence
Asyouworktodeterminewhoyouareand
whatyouwant,you’lllearnhow
topresentyourselfwith
greaterconfidenceand
clarity
BeMemorable
Developingapersonalbrandallowsyouto
controlhowyouareperceivedbyothers.Bothonlineorin
person,havingastrongpersonalbrandwillhelp
makeamemorableand
positiveimpression.
WhatisyourPersonalBrand?• Thewayyoupresentyourselfto
others• It’sanopportunitytodiscover,
strengthenandmarketyouruniquequalitiesinaclear,conciseandpositiveway
ElementsofPersonalBranding:• Accomplishments,Academics,
Projects,ProfessionalWorkExperience,VolunteerExperiences,EmailAddress,BusinessCard,SocialMedia,Wardrobe,ElevatorPitch,etc.
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**Checkoutourpastwebinar,“You:TheBrand”
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Insight.Results.Excellence.
YourResume–“YourMarketingBrochure”
“YourMarke:ngBrochure”
Astrongresumedoesnotexplainyour
experience,itsellsyourvalue
Mustseparateitselffromthepack
Beclearandspecifictothejobathand
QualifyandQuan:fyaccomplishment
statements
Mustbecompa:bleforATS
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**Checkoutourpastwebinar,“You’reReadyfortheJobSearch,IsYourResume?”
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Insight.Results.Excellence.
CoverLetter:BestPractices
• Whatcanyoudoforthecompany?Whatcanyouwalkthroughthedooranddeliver?
• Conveyyourpassionforwhatthecompanydoes.BeallaboutTHEM
• Mimicwhatiswritteninthejobdescription
BeaCopycat
• Highlight2-4ofyourbestandmostrelevantabilities.• Structureeachparagrapharoundoneoftheseskills.• Write2-3sentencesabouthowyourexperiencesspecificallyshowcasesyourabilityandhowittransferstothisjob.
BeSkill-focused
• Alwaysbeprofessional,butinjectabitofyourpersonalitysoyoustandout.
BeYourself
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Resource:hGp://theinterviewguys.com/cover-leGer-examples/
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Insight.Results.Excellence.
SocialMedia:HowToMarketYourPersonalBrand
Postyourthoughts Shareyourwork Promotetheworkofothers
Ataliveevent?Tweetyourthoughts…
Joingroupsandconversations
FindandparticipateinTwitterchats
Bearesourceandavoice ReadBlogs WriteBlogs
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**Checkoutourpastwebinar,“TheSocialSearch”
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Insight.Results.Excellence.
SocialProfiles:BestPractices
LinkedIn• Customizeyourprofilepicture
• Customizeyourheadline
• ChoosecustomURL
Twitter• Amplifyandunleashyourpersonalbrand
• SinceTwitterisnotpermissionbased,it’svaluabletogaininsightonanyone
Facebook• Manageyourprivacysettings
• Cleanupyourprofileandremoveanythingthatdoesn’talignwithyourbrand
• Fillinallprofessionalandeducationdetails
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Insight.Results.Excellence.
ElevatorPitch
Yourelevatorpitchisyourclearandspecificintroductionthatstatesyourpurposeandyourcorevaluepropositionin30-60seconds.4Take-awayTips:1. Writeitoutandpractice
2. Smileandspeakslowly3. Tietogetherfullcircle4. Haveshortenedversionsforleaving
voicemailsandsendingemails
YourNextOpportunity
RoleorTitle Industry Size/Type/Loca:onofOrganiza:on
YourRecentPosi:on
Title Company KeyAccountabili:es
ScopeofPosi:on
YourGeneralFunc:on
Name Label
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Insight.Results.Excellence.
NetworkingistheMostEffectiveToolYouHave
WhatisNetworking?
Processofgettingreintroducedtopeopleyou
knowpersonallyorprofessionallytoconnect
withcontactsatcompaniesyou’dliketoworkfor
Inpersonconversations,informationalinterviews,Businessgroupmeetings,
etc.
WhyNetwork?
Manycompanieswouldprefertomakeup50%oftheirhiresfrominternal
referrals.
Referredcandidatesaretwiceaslikelytolandan
interviewasotherapplicants
Forthosewhomakeittotheinterviewstage,referred
candidateshave40%betterchanceofbeinghired.
HowDoINetworkEffectively?
Beformalandintentional.Don’tnetworkonthefly.
Bespecific.Askforwhatyouwant.
Comeprepared.Targetlists,agenda,questions.
FollowUp.AndStayintouch.
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Insight.Results.Excellence.
NetworkingBestPractices
Prepare
Createanagenda Sendagendainadvance Resume,worksamples,coverleVer
Askclosed-endedques:ons
Askforwhatyouwant
“MayIhave30minutestomeetwithyoutotalkaboutwhatI’mdoing…” “DoyouknowanyoneatcompanyABC?”
Compileyourfirstlevelcontacts
PersonalConnec:ons ProfessionalConnec:ons Groups,Associa:ons,Events
CreateyourTargetList
Companies Posi:ons Contacts
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#2DevelopYourPlanofA6ack
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Insight.Results.Excellence.
DevelopYourPlanofAttack
DirectEmail
Campaign
JobAdsRecruiters
SocialMedia
You’reembarkingononeofthebiggestmarketingandnetworkingcampaignsofyourcareer.Toexecuteafullfledgedjobsearchcampaign,include4strategiesinyourplanofattack:
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**Checkoutourpastwebinar,“GeOngYourFootintheDoor”
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Insight.Results.Excellence.
DirectEmailCampaign–BestPractices
Providebriefintroduc:on
Explainyourintent
Bespecificinyourask
AVachyourresume
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Insight.Results.Excellence.
DirectEmailCampaign–BestPractices
Explainyourintent
Showyourproac:veengagement
Ini:atenextsteps
Makeiteasyforthem,dothelegwork
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Insight.Results.Excellence.
JobAds–Don’tSpendHoursScrolling!
5Bestpractices
Visitnichejobboards
Searchfornewpostings
Utilizesearchfilters
Visitcompanywebsites
Signupforjobalerts
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Insight.Results.Excellence.
Recruiters:WhyWorkWithRecruiters?
Professionalrecruitershavedeepnetworksofbusinesscontactswithinawiderangeofcompaniesandindustries
Usuallyworkingonuncoveringleadsandvacanciesthathavenotbeenadvertisedorannounced
Skilledprofessionalscanofferguidanceoneverythingfromansweringyourinterviewquestionstonegotiatingbestcomppackages
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Insight.Results.Excellence.
BestPracticesWhenWorkingwithRecruiters
Beyourself Lookgreat
Beresponsive Acetheinterview
Talkitout Trusttherecruiter
Don’tacceptjustanyjobDon’texpectarecruitertodoyourjobsearchfor
you
Don’twaittofollowup Don’tlie
Don’tberudeoraggressive
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Insight.Results.Excellence.
SocialMedia:WhyUseSocialinyourSearch?
Opportunitiesfoundthoughsocialcanhelpyoubypasstheglutof
applicantsgoingthroughjobpostings,ads,and
recruitingfirms.
Socialmediaranks2nd,with21%ofhiressayingitwasthemostsignificantfactoringettinghired.
Jobvitereportsthat94%ofU.S.companiesused
socialmediatorecruitandhireemployeeslastyear(LinkedInwasfarandawaythemostpopular
siteusedbyhiringmanagers)
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Insight.Results.Excellence.
HowtoUseSocialMediainyourPlanofAttack
• Followcompaniesyouwanttoworkforsincemanyjobswillbeposted
Locateopportunitiesyouwontfindonthejobboards
• Connectwithinterviewersandinfluencers
Gainknowledgeandinsighttogiveyouanadvantage
• Researchindustries,companies,followtopicsanddiscussions
Staycurrentandcompetitiveinyourknowledgeofindustrytrendsandhottopics
• Joinchats,interactandleadconversations,initiatediscussionswithpeopletogetinspired
Buildyourpersonalonlinebrand
• Contactsposingaboutopportunities,perspectiveoncompanies
Findtipsandresourcestoputyourbestfootforward
• Moreconnections,askforrecommendations,useprofessionalphotos,linkyourprofileinyouremailsignature
Moveupontheradar
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#3TimeManagement
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Insight.Results.Excellence.
TimeManagement:GettingaJobisaJob
Setgoals.Be
accountableforyourselfandwhat
youaccomplish.
Keepasearchablelogofyourjob-searchactivities:(contacts,resumessentout,followup,progressonapplication,
etc.)
Withtherestofyour
time,volunteerorfocuson
someotherpursuit.
Usepartofyourdaytoreadand
staycurrent.
Getup,getdressedandget
goingearly.Startingyourdaywith
purposeiskeytoa
productiveday.
Dedicatespacetoyourjob
searchandoptimizethatspaceforthetaskathand.
Establishsethours
foryourjobsearch.(20hrs/week)Keepahealthymindset
andproductiveprocess.
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Insight.Results.Excellence.
ResourcesForManagingJobSearchProgress
Startwire.com JibberJobber.com iMentor
TheMuse.com WorkforceSolu:ons
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Insight.Results.Excellence.
StayOrganized
Mapandtrackyourprogress.Lineupyour
activitiessoyoucanaccomplishyourgoals.
Rewardyourself.
Determinethemosteffective
activities.
Usetoolstokeepyouorganized.
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#4MastertheInterview
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Insight.Results.Excellence.
MastertheInterview
Allaspectsofthejobsearchleaduptotheinterview.Top5InterviewingTips:1) Doyourhomework2) Preparequestionstoask3) Practiceyouranswers4) Askforthejob5) Followupprofessionally
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**Checkoutourpastwebinar,“AcetheInterview,LandtheJob”
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Insight.Results.Excellence.
MastertheInterview–ResearchandPrepare
Yourself:yourvalueproposi:on,ques:onsyouwillbeasked,ques:onsyouwillask
Company:primarymission,principleservices,latestrevenue,majorcompe:tors,organiza:onalculture,trendsintheindustry/fieldsandhotissues
Posi:on:Majorresponsibili:es,qualifica:onsandskills,trainingandeduca:on,earnings,advancement,careerpath,employmentoutlook,opportuni:esforcon:nuingeduca:onandtraining
Interviewer:Google,useLinkedIn,Facebook,TwiVer,commonali:es,connec:ons,personalconnec:ons,awards,accomplishmentstocongratulatethemon
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Insight.Results.Excellence.
4TypesofQuestionsYouWillBeAsked
Background
• Questionsaboutworkrelatedexperiences,accomplishmentandstrengths,abilitytoovercomechallenges,familiaritywiththeobjectives
Behavioral
• Questionsthataskyoutogivereal-lifesamplesofhowyounavigatebusinesssituations
Knowledge-based
• Questionsthatshowcasethelevelofyourknowledge,skills,logicalreasoning,analytical,technical,critical-thinkingthatpertaintotheworkandproblemsyouwillbesolving
Perceptual
• Questionsdesignedtogetyoutalkingandallowforthehiringmanagertositbackandlistenorengageinaconversationtoseewhatitwillbeliketoworkwithyou.
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**Checkoutourpastwebinar,“TacklingtheToughInterviewQuesSons”Also,ourblog:hGp://info.advancedresources.com/advanced-insights/tackling-9-tough-interview-quesSons/
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Insight.Results.Excellence.
WhatisYourInterviewerThinking?
Canyoudemonstratetheskillsweneed?
Canyousolveourproblems?
Whatcanyoucontributetoour
company?
Areyouthebestfitforour
organiza:on?
Didyoufollowupprofessionally?
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Insight.Results.Excellence.
HowtoFollowUpProfessionally
Askaboutnextsteps
Getyourthank
younoteoutwithlightningspeed
Askifyoucanconnectthendo
it
Ifthingsdragout,checkin
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Resourceforyou:hGp://info.advancedresources.com/advanced-insights/craVing-the-perfect-interview-thank-you-note
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#5MaintainaPositiveMindset
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Insight.Results.Excellence.
MaintainaPositiveMindset
Exerciseregularly EatahealthydietMaintainaregularschedule,especially
whenitcomestosleep
Stayawayfromanythingthat“dullsyouredge”(i.e.too
muchalcohol)
Don’ttrytogoatitalone.Networkandbuildasupportcircle.
Makeyourselfuseful.ReachingouttothosewhoneedhelpIsonewaytohelpyoufeelvaluableanduseful
Seekoutfreeservicesinyourcommunity
Focusonthethingsyoucancontrol
Don’tputyoureggsinonebasket.Don’tpinyourhopesontheone
“perfect”job
Countyourblessings.Begratefulforwhatyou
have.
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Insight.Results.Excellence.
MaintainingaPositiveMindsetisHalftheBattle
Stayup,evenwhenyou’refeelingdown
• Discouragementhurtsyourselfimage,makesyoufeelaslessthanyoureallyare,causesyoutoblameothersforyourownpredicament,causesyoutoblurthefacts.
• Stayupbeatinconversa:onsandfocusonwhatyoucando;thereisnothingtobegainedbynega:vetalkandcomplaining.
Rewardyourself
• Rewardingyourselfkeepsyourdetermina:onandspiritsup.• Rewardyourselfforgelngyourresumedone,anemailcampaignout,aninterviewscheduled.
Takebreaks
• Takingbreaksrejuvenatesyouandgivesyoufreshperspec:ve
Don’tputallyoureggsinonebasket
• Beopentoopportuni:es
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Insight.Results.Excellence.
QuestionandAnswerSession
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Insight.Results.Excellence.
OodlesofTipsandAdviceonPinterest
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www.advancedresources.com
Thankyouforjoiningus!ConnectwithAdvancedResourcesonsocialmediaformorejobsearchtipsandcareerinsight.Orbetteryet,letusdothework!OnFridayafternoonswe’llsendyouthelatestAdvancedInsightsblogpost:GetAdvancedInsights“HowtoShineonYourPhoneScreen”October6,[email protected]?Signmeup!
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