Welcome to Bevola- simply better solutions

Nordea Business Award 2011 CSR Award 2013

Welcome to BevolaBevola has the widest product platform for truck and trailer bodybuildingparts on the market. Furthermore we provide solutions for the building industry and the public sector. We create solutions through our own products, our versatile production facilities and a wide range of quality agencies .

History

A/S Bevola is an independent company in the Gronbech & Sons group. Gronbech & Sons Holding was established in 1828 by the sea-

captain M.J. Gronbech. The products were initially earthenware and iron goods. In 1853 the business was transformed to Gronbech &

Sons and the products were now iron and steel. Today Gronbech & Sons Holding is a modern and wellconsolidated group. Gronbech

bought A/S Bevola in late 1999.

A/S Bevola was established in 1968 and during these last 40 years Bevola has built a good reputation within the building materials for

transport and solutions for industrial and public sectors. A/S Bevola have been together with the family-company Gronbech & Sons A/S

through a turnaround and today it is a modern company in a positive development.

A/S Bevola has its headquarter including common functions, production and central warehouse in Ringsted and

companies/departments in Norway and Sweden.

Gronbech & Sons domicil in Copenhagen

History

The market situation

Low frequency High frequency

Positioning

Pro

duct

-orie

nted

com

pany

Know

ledge-based company

Price Price/Value Value/High price

Bevolas business model

Marketing 1.0Product orientatedmarketing

Marketing 2.0Consumer orientatedmarketing

Marketing 3.0Value basedmarketing

Aim Selling products Satisfy and detain the costumers

Make the world a better place

Contributing factors The Industrial Revolution Information technology A new technology wave

How the companies see the market

A large number of buyerswith physical needs

Smart costumers with thoughtfulness and heart

Whole people with thoughtfulness, heart and spirit

Central marketing concept

Product development Differentiation Values

The company’s guidelines formarketing

Product specification Company- and product positioning

The company’s mission, vision and values

Value offer Functional Functional and emotional Functional, emotional and spiritual

Social model Industrial society Experiential economy Transformationeconomy

Udvikling og tendenser

Bevolas foundation

Vision (Innovation)Bevola wishes to make a significant difference in all areas and at all levels. One that is so positive and surprising that the entire value chain will consider Bevola their number one choice. We will achieve our results through a constant and extraordinary commitment because we wish to be seen as the best. Bevola is going to ensure the best, the best.

Mission (Relation)Through dialogue "people to people" and "Simply better solutions", Bevola wishes to create more time, closer co-operation and greater knowledge and growth throughout the entire value chain.

Strategy (Dynamics)• Uniformity• Development• Education• Communication

Values (Energy)• Enthusiasm• Belief• Courage• Drive

Through enthusiasm we create the belief that it is possible, the courage to do it and the drive to make it happen first and in the right way.

The strategy contains 36 projects

Concepts

Bevola wishes to ensure a better world through the ethical sustainable company that stands for optimal climate solutions, a strong social involvement and a general global responsibility

- Bevola, simply better solutions

CSR Vision

Bevolas market areasBevolas headquarter is located in Ringsted, Denmark and the company has a division in Sweden and a company in Norway. From our Nordic platform we service markets throughout Scandinavia, the EU and the Baltics.

The challengeValue chain optimization

Key figures

* Accounting change in 2013