welcome to content club dan norris - co-founder contentclub.co the 7 day startup how to build a...
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![Page 1: Welcome to Content Club Dan Norris - Co-founder contentclub.co The 7 Day Startup How to build a scalable WordPress business in 1 week Dan Norris](https://reader035.vdocument.in/reader035/viewer/2022081519/56649ef35503460f94c05866/html5/thumbnails/1.jpg)
Welcome to Content Club
Dan Norris - Co-founder contentclub.co
The 7 Day Startup How to build a scalable WordPress business in 1 week
Dan Norris
![Page 2: Welcome to Content Club Dan Norris - Co-founder contentclub.co The 7 Day Startup How to build a scalable WordPress business in 1 week Dan Norris](https://reader035.vdocument.in/reader035/viewer/2022081519/56649ef35503460f94c05866/html5/thumbnails/2.jpg)
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• My story
• How to make good decisions
• How to choose a business idea
• The 5 most important elements for growth
• WordPress business ideas matrix
• Questions
Topics
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• Everyone told me it was a good idea
• Took me 6 months to launch paid version
• 4,000 free signups
• Coverage in TNW / Mashable
• 12 months later $476 in MRR
Informly Timeline
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• Business idea at uni - didn’t launch
• Agency couldn’t grow
• Startup - total failure
• SEEK
• Moving cities
WTF?
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WTF?
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WP Live Ninja
24 / 7 access to a live WordPress developer for $49
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WP Live Ninja Timeline
• Saturday - Had the idea / registered the domain
• Sunday - Uploaded a $37 theme
• Monday - Filled in the content and set up apps
• Tuesday - Posted a special deal in a forum
• Wednesday - Emailed the list and asked them to sign
up
• Next Wednesday - $476 MRR
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WP Curve now
• Me and Alex in the US• Total team size of 21 people• 500 customers• $37,000 in Monthly Revenue (mostly
recurring)• 35,000 monthly visits to our site• Featured on Fox TV, Forbes, Inc.com• $181.00 total spent on advertising• Presenting at WordCamp’s worldwide
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WP Curve I had no time to think about
• Sexy ideas• My failure• Permission• Assumptions• The small stuff• Pricing strategy• The perfect payment gateway
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“You don’t learn until you launch”
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How decisions changed
• Experts said unlimited wouldn’t work - data said otherwise
• We thought agencies would be our market - they weren’t
• We thought everyone would use chat - they prefer email
• I thought we needed seamless Stripe integration - PayPal
was fine
• No big launch - a long ongoing growth curve
• No flashy site - a $37 WordPress theme was fine
• I thought WP Live Ninja was a cool name - it wasn’t
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The 7 Day Startup Process
• Day 1 - Choose an idea
• Day 2 - Design your MVP
• Day 3 - Choose a business name
• Day 4 - Build your site and marketing funnel
• Day 5 - Set up a marketing plan
• Day 6 - Set targets
• Day 7 - Launch
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9 elements of a great bootstrapped business idea
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1. Enjoyable daily tasks
• Dealing with cheapskates
• Packing envelopes
• Going to the post office
• Getting trolled on oz
bargain
• Solving problems
• Building and managing a
team
• Creating content
• Building an audience
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2. Product / founder fit
• Sales
• Business development
• Quoting
• Local team
• Creating content
• Building a remote team
• Going on podcasts
• Getting press
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3. Scalable business model
• Expensive resources
• Low profit margin
• Clients with high
expectations
• Local focus
• Entire world as market
• 70 million sites
• Margin built into the
business
• Virtually infinite resources
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4. Operates profitably without the founder
• Would have to hire 5 people
• I could never leave
• 50% profit margin
• I can replace myself at
about 750 customers and
still make a good living
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5. Builds an asset you can sell
• Re-sold hosting
• No value being created
• Recurring audience
• Own IP
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6. Large market potential
• Mostly local
• Some interstate
• 70 million wordpress sites
• Operates 24 / 7
• Worldwide team
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7. Have a pain or pleasure differentiators
• Just another agency • Unlimited - invoice pain
• 24 / 7 - Responsiveness
anxiety
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8. Unique lead generation advantage
• Better looking
• Better at sales
• Nicer office
• Better looking
• Better beard
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9. Ability to launch quickly
Stop operating on assumptions
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The 5 most important elements for growth
1. Profit margin
2. Large market
3. Asset building
4. Simple business model
5. Recurring or predictable revenue
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Where to learn more
• wpcurve.com/7daystartup
• wpcurve.com/blog
• @thedannorris on Twitter
• Please approach me
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Questions?
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Welcome to Content Club
Dan Norris - Co-founder contentclub.co
Unlimited WordPress support & small jobs, 24/7 from $69 per month.
wpcurve.com