Welcome to Episode #9 of the Waterless Pro ZoneWPZ9: The Waterless Pro Zone with Jimmy Santos of Auto Sparkle DetailingHey Everyone, Welcome to Episode #9 of the Waterless Pro Zone,My name is David Elliott and this podcast is dedicated to helping you create, grow and monetie your waterless car wash ! car care "usiness#We tal$ a"out "usiness tactics and mar$eting advice, plus % interview some of the top detailers and car care professionals in the "usiness#My focus is on helping people li$e you, succeed in this "usiness#&pea$ing of &uccess, let's tal$ a"out the new Waterless Pro Mastermind (roup#%f you are interested in hanging out with li$e)minded people with the purpose of helping each other wor$ out "usiness pro"lems and find solutions, "ut most importantly, holding each other accounta"le and pushing for more success* then this is the group for you, Please head over to WaterlessPro#com+Mastermind and read all a"out it#%f you can commit to an hour per wee$, then please apply for a spot in the group# ,han$s-ast Episode of the Waterless Pro Zone, we tal$ed to .ic$ Horvath from ,oledo, /hio and this wee$ we are tal$ing to 0immy &antos of 1uto &par$le Detail, in 1tlanta, (eorgia# 0immy is wor$ing very hard to grow and promote his "usiness and he is going to tell us the secret to his success#We will "ring you 0immy's interview in a moment*.ight after the ,actics, ,ools and .esources#Here are today's short list of Mar$eting ,actics, ,ech ,ools, 2oo$s and Podcasts#3# Mar$eting ,actic4 5oupons ! Discounts 6 7es, this is a great mar$eting tactic# People li$e to save money# ,hey will go out of their way to save a few dollars if the service is great and they perceive it is a good deal# 7ou can use (roupon or a service li$e it, of print up your own coupons and give them away# 7ou can even post a discount code on your we"site or in the local paper+ small "usiness flyer# ,est out which offer wor$s the "est and repeat it 8)9 times per year# -et us $now how it goes for you#:# ,he 2oo$ of the wee$ 6 ,han$ you Economy 6 (ary ;aynerchu$# /ne of my favorite mar$eters and "usinessmen# ,he 1uthor of 5rush it ! 0a" 0a" 0a", .ight Hoo$# (ary tal$s a"out how important it is, no< How ;ital it is the provide the "est possi"le customer service to your customers# Why= 2ecause there are many more competitors vying for their attention and your "usiness# %f you are not attentive, positive, polite and very professional every second that you are with the customer, they may >ust go somewhere else ne?t time# 7es, you may say that you already $new this without reading the "oo$# May"e# "ut gary has a way with words and e?plains it ingrate detail and "rea$s it down in a way no"ody else can# Head on over to WaterlessPro#com+audio to find the lin$ to this "oo$# ,han$s@# ,echnology 6%nstagram 6 1fter you clean a car or sell products to a new customer, ta$e a few pictures and post them on %nstagram# ,his is a wildly popular site that millions of people use every day# %nstagram em"eds into we"pages and Aace"oo$ posts# When you post your hard days wor$, please may see it and this proof of e?cellence may score you a new customer# Beep it fresh and good things will happen#8# Podcast of the wee$# ,he 0ames 1ltcheter &how 6 0ames is a very eclectic person and amaing "usinessman# Have you heard that slogan, if you are not failing, you're not trying= 0ames made C:DM in the Dot 5om "u""le and lost it all# He made another C:EM and lost it all in the crash of :DDF# 38 of 3E "usinesses that he has started have failed# ,oday, 0ames tal$s to top entrepreneurs, authors and all $inds of cray people# ,his is a podcast unli$e any others on i,unes# 7ou have to chec$ this guy out