welcome to google+

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Google+ You. Your Community. Your Content. Welcome To Tara Coomans @taracoomans /taracoomans Chief Brainstormer, Akamai Marketing Captivatepreneur, Go!Captivate #higplus

Post on 18-Oct-2014

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Introduction to Google+ at University of Hawaii's Pacific New Media. 10/30

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Page 1: Welcome to Google+

Google+You. Your Community. Your Content.

Welcome To

Tara Coomans

@taracoomans

/taracoomans

Chief Brainstormer, Akamai Marketing

Captivatepreneur,Go!Captivate

#higplus

Page 2: Welcome to Google+

•Introduction to Google+•Using the Google+ Platform•Google and SEO•Benefits & Risks you and your business•Reaching your customers on G+•Case Studies

#HiG+

Page 3: Welcome to Google+

Meet the Google+ Family

The Beginning, the Middle, the End: Search

YouTube Video for Everyone

Drive Cloud Storage for Docs

Docs Cloud Based Documents

Smart Mail?

Page 4: Welcome to Google+

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Page 5: Welcome to Google+

What’s The Big Deal?

Supercharges Online Relationships

Content Control

Search

BloggingQuick Stats

359 Million Active Users 52,200+ Communities60% Active USA Users Male 60% USA Users 18-34

Communities

#HiG+

Page 6: Welcome to Google+

Google+ Circles

Contextual Sharing Contextual Privacy

“Speak, Shout or Whisper”

The Backbone of Google+

Page 7: Welcome to Google+

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Page 8: Welcome to Google+

Circle Volume

Page 9: Welcome to Google+

“Speak, Shout or Whisper” Circles can be ANY size, including 0.

People can be in multiple circles.

You can define who you SHARE to and RECEIVE from.

Page 10: Welcome to Google+

Searchable on Google

Circle Choices

#HiG+

Page 11: Welcome to Google+

Circle Choices

Page 12: Welcome to Google+

Circle Choices

Page 13: Welcome to Google+

Circle Choices

Page 14: Welcome to Google+

Contextually Private SharingCircle Choices

Page 15: Welcome to Google+

Circles Aren’t Just For Profiles!Circle Choices

Page 16: Welcome to Google+

Responding & EngagingResponding & EngagingComments

+1

#hashtags

#HiG+

Page 17: Welcome to Google+

Google+ Posts 101

#HiG+

Page 18: Welcome to Google+

More Than A “Like” Public

Inside & Outside of G+

Used in Shared Endorsements

Bookmarking

Page 19: Welcome to Google+

Google+ Ripples Visual Representation of Shares

Identify Key Influencers

Identify Key Advocates

#HiG+

Page 20: Welcome to Google+

Find: Help

InterestsPassions

Ideas

Google+ Communities

Page 21: Welcome to Google+

Google+ Communities Public or Private

Customizable Subtopics

Features

Public = Searchable

Moderated

Spam Filter

Membership Control

Page 22: Welcome to Google+

Google+ Hangouts

Page 23: Welcome to Google+

Google+ Hangouts Up to 10 People

Can Be Recorded & Shared on YouTube (Hangouts on Air)

Hangout on Air Can Be Embedded on a Website

Integrates with Google Docs

Can Be An Event

Page 24: Welcome to Google+
Page 25: Welcome to Google+

Searchable on Google

Authorship

Search Benefits of G+

Page 26: Welcome to Google+

Shared Endorsements

Page 27: Welcome to Google+

Signed In Not Signed In

Page 28: Welcome to Google+

Search Benefits of G+ Social Signals (?)

Seen Like a Websitefor profiles and business

pages

#HiG+

Page 29: Welcome to Google+

Business Pages on G+

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Page 30: Welcome to Google+

Google+ Pages brands, organizations

Multiple Managers

Start a Hangout

Tailor Posts to Audience

Custom URL Slowly Coming

Page 31: Welcome to Google+

Google+ Local Pages

During G+ PageSet Up

Verification

“Insights”

Activity

Searches

Driving Directions

Page 32: Welcome to Google+

Google+ Pages Examples

https://plus.google.com/+nike/

Page 33: Welcome to Google+

https://plus.google.com/+SEOmoz/

Page 34: Welcome to Google+
Page 35: Welcome to Google+

Google+ Business Pages

Know more and share more

Find and be found

Actually engage

Page 36: Welcome to Google+

Resources

G+ on YouTube: googleplusupdates

GooglePlus Help Community

Gplus Helper

Slideshare.com/TCoomans

http://www.google.com/+/learnmore/

https://support.google.com/plus/#topic=3049661