welcome to google+
Post on 18-Oct-2014
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Introduction to Google+ at University of Hawaii's Pacific New Media. 10/30TRANSCRIPT
Google+You. Your Community. Your Content.
Welcome To
Tara Coomans
@taracoomans
/taracoomans
Chief Brainstormer, Akamai Marketing
Captivatepreneur,Go!Captivate
#higplus
•Introduction to Google+•Using the Google+ Platform•Google and SEO•Benefits & Risks you and your business•Reaching your customers on G+•Case Studies
#HiG+
Meet the Google+ Family
The Beginning, the Middle, the End: Search
YouTube Video for Everyone
Drive Cloud Storage for Docs
Docs Cloud Based Documents
Smart Mail?
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What’s The Big Deal?
Supercharges Online Relationships
Content Control
Search
BloggingQuick Stats
359 Million Active Users 52,200+ Communities60% Active USA Users Male 60% USA Users 18-34
Communities
#HiG+
Google+ Circles
Contextual Sharing Contextual Privacy
“Speak, Shout or Whisper”
The Backbone of Google+
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Circle Volume
“Speak, Shout or Whisper” Circles can be ANY size, including 0.
People can be in multiple circles.
You can define who you SHARE to and RECEIVE from.
Searchable on Google
Circle Choices
#HiG+
Circle Choices
Circle Choices
Circle Choices
Contextually Private SharingCircle Choices
Circles Aren’t Just For Profiles!Circle Choices
Responding & EngagingResponding & EngagingComments
+1
#hashtags
#HiG+
Google+ Posts 101
#HiG+
More Than A “Like” Public
Inside & Outside of G+
Used in Shared Endorsements
Bookmarking
Google+ Ripples Visual Representation of Shares
Identify Key Influencers
Identify Key Advocates
#HiG+
Find: Help
InterestsPassions
Ideas
Google+ Communities
Google+ Communities Public or Private
Customizable Subtopics
Features
Public = Searchable
Moderated
Spam Filter
Membership Control
Google+ Hangouts
Google+ Hangouts Up to 10 People
Can Be Recorded & Shared on YouTube (Hangouts on Air)
Hangout on Air Can Be Embedded on a Website
Integrates with Google Docs
Can Be An Event
Searchable on Google
Authorship
Search Benefits of G+
Shared Endorsements
Signed In Not Signed In
Search Benefits of G+ Social Signals (?)
Seen Like a Websitefor profiles and business
pages
#HiG+
Business Pages on G+
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Google+ Pages brands, organizations
Multiple Managers
Start a Hangout
Tailor Posts to Audience
Custom URL Slowly Coming
Google+ Local Pages
During G+ PageSet Up
Verification
“Insights”
Activity
Searches
Driving Directions
Google+ Pages Examples
https://plus.google.com/+nike/
https://plus.google.com/+SEOmoz/
Google+ Business Pages
Know more and share more
Find and be found
Actually engage
Resources
G+ on YouTube: googleplusupdates
GooglePlus Help Community
Gplus Helper
Slideshare.com/TCoomans
http://www.google.com/+/learnmore/
https://support.google.com/plus/#topic=3049661