Mr. Vishal MhatreMr. Vikas ShirkeMr. Ashish MhatreMr. Manish PawarMr. Yash AmleMr. Swapnil Khadye

A2 Group

Welcome to Long John Silvers

Feel Good with Seafood…

Introduction

• Case AnalysisCase: Long John SilverTopic: Consumer Behaviour

• Long John Silver's is the largest quick-service seafood restaurant chain in the United States.

• The chain's more than 1,200 units, located in 36 states.

• On the growing consumer demand for quick service sea food, we are opening LJS’s in Mumbai.

Why in Mumbai?

On our official site we received Indian customer request to open LJS’s in Mumbai.

In Mumbai people are fond of sea food and there is need for quick service Sea food Joint.

Our promise, to provide each guest great tasting, reasonably priced fish, chicken and seafood in a fast and friendly manner on his every visit.

Location

• Colaba, near Regal Cinema Mumbai

• Approx 10,000 sq.ft area

• Two Storey store

Segmentation South Mumbai

Income level : 20,000 + per month

Age Group : 5 to 35 years.

Sea food lovers

Target Audience

LAYOUT(Ground)

LAYOUT(First Storey)

Pre- Launch Promotions• Media coverage including News Papers,T.V, Radio

and Web Sites.

• Hoardings

• Advertised as – ‘MUMBAI HERE WE COME’ Be Good with ‘SEA FOOD’

* Long John Silver now in Mumbai

GRAND LAUNCH

Times of India selected to help introduce LONG John Silver to Indian consumers and Launch India’s first SEA food Joint.

Our store inauguration ceremony by our brand ambassador, Sachin Tendulkar (as he is a local Boy, mass appeal and loves Sea Food)

Thank You