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The

Welcome To Our WorldUnlocking Your Business Potential on 5 Continents

The Sun Shines on Barcelona

Infl uencing the Gulf

New Corporate Travel Partnership

Revealed

tHe ibtm GLobAL events mAGAZine

www.ibtmevents.com www.ibtmevents.com

Welcome

issue 1 The DIARY 3

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ContentsNews 4 Technology 6 Top 10 Apps for Meeting Planners

ACTE 9 Corporate Travel education Partnership Revealed

BTM 10-11 Crowley and Godfrey among Leading Industry Figures ‘Advising’ BTM • Meet the Team

Feature 12-13 Women On Top

Interview 14-15 An Interview With . . . Charlie Banks

AIME 16-17 happy 20th Birthday AIMe • Asia Pacific research

GIBTM 18GIBTM 2012 set to be a Major Influence on the Gulf Region’s Mice Industry

AIBTM 20-21AIBTM wins Top Award • PCMA and IBTM Portfolio extend relationship to new levels •Bite-Sized education

CIBTM 22In the Year of the Dragon CIBTM breathes fire! SITe International to co-locate with CIBTM

EIBTM 24-26The Sun Shone on Barcelona 2011 eIBTM Awards exhibitors for Innovative Showcases

There is no doubt we all work in an industry that is truly global, and with our own events on 5 continents, we plan to bring you a glimpse, on a regular basis, of what is happening and how we can really add value to your business. The Diary will help you understand the difference between each of our events, the opportunities they deliver for your future planning strategies and how you can enter new markets with our help. With a global audience of over 20,000 attending our shows every year, we want to help you keep up to date with not only the exciting developments in all our shows but also with the latest industry hot topics, and interviews from around the world.

In this first issue we meet the team from Business Travel Market, our fantastic new addition to the family. For those who are interested in what is happening in the industry “down under” we bring you a review of AIMe in Melbourne that celebrated a groundbreaking 20th anniversary last month, then read about what’s planned for GIBTM in Abu Dhabi at the end of March.

In future issues we’ll find out more about the host cities for each of our events, the critical role they play and also feature columns from some industry personalities including our very own eric Rozenberg, non-executive chair for IBTM events and Immediate Past Chairman of MPI.

But it’s not only about us – we also want to hear from you so send us your news – we’d love to hear your thoughts, your views or your hot industry topics and we’ll try and include as much as we can.

Also, take a minute to look at the revamped IBTM events website www.ibtmevents.com

for links to all our industry research plus much, much more.

Mandy Torrens editor

P.s. I hope you enjoy this first edition

of The Diary and we’d love to hear

your comments and suggestions:

[email protected]

Welcome to this first issue of

The Diary

© Reed Travel exhibitions. www.ibtmevents.com/en/Copyright/

The “IBTM” trade mark is owned and protected by elsevier Properties SA and Reed exhibitions Limited uses such trade mark under licence.

All details in this publication were considered to be correct at time of going to press. The publisher reserves the right to change or cancel any details. Whilst every care is taken to ensure that the information published is accurate, the publisher cannot accept any responsibility for any errors or omissions or any consequences arising there from.

Produced for Reed Travel exhibitions by eventful Publishing Co Ltd. www.eventfulpublishing.co.uk

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news

FIVE EVENTS FIVE CONTINENTS FIVE STARS sPRinG 2011 The DIARY 2

Reed Travel exhibitions’ Fiona Jeffery who is World Travel Market Chairman has been appointed an Offi cer of the Order of the British empire (OBe) in Queen elizabeth II New Year’s honours list.

Fiona was awarded the OBe for her services to the travel and tourism industry during her 26 years at WTM, the leading global event for the travel industry.

In 1998, Fiona launched travel industry water aid charity Just a Drop which aims to reduce child mortality caused by unsafe water. The charity has undertaken more than 92 water aid projects and helped more than 1.5 million children and their families in 29 countries.

The IBTM events Portfolio has supported Just A Drop for many years through initiatives at the events, including helping fund a project through donations via the CeO Summit at eIBTM. All exhibitors at the events have the option to make a donation to Just A Drop when booking their stand.

In addition, IBTM events are making a donation to Just A Drop for every survey completed for their IBTM Global Research Study.

As a long-term advocate of sustainable travel, Fionas achievements also include creating World Responsible Tourism Day in 2008. The 2011 New Year’s honours list was chosen based on the UK’s Prime Minister David Cameron’s Big Society initiative, which is focused on people making a real difference to communities through volunteering, fundraising, social action and philanthropy.

“I was genuinely stunned but it’s a great honour and I’ve received lots of wonderful emails and texts over the last week,” Fiona said. “The best thing is being able to share it with so many colleagues both at Reed exhibitions and within the travel industry who have all played their part over the last 26 years and also the many people who have also latterly helped support and grow Just a Drop.”

For more info go to www.justadrop.com

Just A Drop Founder awarded OBE

The SITE Foundation and MPI Foundation have just released the fi ndings of a joint study into the convergence of meetings and incentive

travel.

The study asked participants to comment on whether their respective roles as either an incentive travel programme

planner or meeting planner was changing or potentially overlapping.

Key fi ndings were that more than a third said their personal involvement in either area had increased and 60% said that they expected this to increase in the future.

The main reasons for this were tied to the economic environment with 52% stating that budget was one of the main drivers for this trend and 47% indicating that it was due to public perception.

The full results of the study can be found at www.siteglobal.com and www.mpifoundation.org

Dominique Dashwood, a fi nal year student at Bournemouth University, has been awarded the fi rst Vanessa Cotton Scholarship launched in memory of Vanessa our previous non-executive chair and true industry stalwart. Dominique was hosted at the recent MPI eMeC Conference in Budapest. Set up by MPI UK & Ireland Chapter and supported by Reed Travel exhibitions and excel the scholarship allows an outstanding student to attend the conference each year. Well done Dominique!

Dashing to Budapest!Dashing to Budapest!

Fionas achievements also

Just A Drop Founder awarded OBE meetings and incentive

The study asked

HOT LINKS www.justadrop.com • www.siteglobal.com• www.mpifoundation.org

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issue 1 The DIARY 5

technology

6 issue 1 The DIARY

10 Conference CO2 Calculator

Allows you to calculate the carbon costs of flying to and from your next international meeting or conference. It will help you work out which locations for your event might be less harmful to the environment than others, depending on where your delegates are travelling from.

9 iTranslateAttending a meeting

in a foreign country and need assistance with directions? By combining voice recognition, machine translation and voice output iTranslate can help you get where you need to be. This app translates words, phrases and even whole sentences into over 50 languages.

8 LucyPhoneWhy wait on hold for

Customer Service when you have LucyPhone?

Just pick a company to call and give LucyPhone a number to call you back on. LucyPhone waits on hold for you and will call you back immediately and connect you both. Never wait on hold again!

7 SkyscannerIdeal for finding

a cheap flight, fast. Compare over 600 budget and scheduled airlines in seconds with the free Skyscanner iPhone/iPad app Version 2; saves money, saves time. Buy air tickets direct from airlines or travel agents and get the best deals. It’s simple, independent and finds the lowest fares with a few quick taps, wherever you want to fly.

6 iLeadsThe award-winning

iLeads is the tradeshow industry’s first mobile app for lead retrieval. It’s the most advanced lead capture app available.

Top 10 Apps for Meeting PlannersWith technology influencing everything we do these days, online apps directory www.meetingapps.com has just released its list of the Top Ten free iphone and ipad apps to help make events and meetings easier and more efficient.

HOT LINKS www.meetingapps.com

Now, you can capture sales leads anywhere, any time - on the tradeshow floor or at an event.

5 CardMunchCardMunch converts

business cards to address book contacts, and then adds them as connections on LinkedIn. easily see LinkedIn profile information for your new contacts - and connect with them in a single click.

4 DropboxA free service that

lets you bring all your photos, docs, and videos anywhere. After you install Dropbox on your computer, any file you save to your Dropbox will automatically save to all of your computers, your iPhone and iPad and even the Dropbox website! With the Dropbox app, you can take everything that matters to you on the go.

3 TripDeckTripDeck is considered

one of the best itinerary

organisers currently available. Manage hotel reservations, car rentals, flights, cruises, restaurants, meetings and more. It automatically syncs with your TripIt itineraries and gets easy access to check-in times, seat number, confirmation numbers, gate info, baggage claim, notes, integrated airline contact info and more.

2 Evernoteevernote turns the

iPhone and iPad into an extension of your brain, helping you remember anything and everything that happens in your life. From notes to ideas to snapshots to recordings, put it all into evernote and watch as it instantly synchronizes from your iPhone to your Mac or Windows desktop.

1 SkypeCall or video call

anyone else on Skype for free with Skype for your iPhone or iPad.

www.meetingapps.com

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Acte

issue 1 The DIARY 9

Corporate Travel education to feature at all IBTM Global events IBTM have just signed a landmark agreement with the Association of Corporate Travel executives (ACTe) for them to provide education tracks at all the events.

The agreement will see ACTe provide four sessions at GIBTM in Abu Dhabi covering ‘Optimising Travel Payment Systems in the Middle east’ and ‘Building and Implementing a Travel Policy’, as well as dedicated tracks at AIBTM, AIMe, BTM, CIBTM and eIBTM.

ACTe will be encouraging their members to attend the events in their regions and each show will also bring in dedicated corporate travel hosted Buyers.

Key topics will include procurement, optimising business travel spend and business travel technology.

We are delighted to be able to confirm a strategic

partnership with ACTe who have global members within the business travel industry. Although we have had the BT as part of all our show names for many years, the key focus has not been business travel in its purest form. This partnership provides us with the opportunity to provide first class education for corporate travel buyers and therefore provide additional reasons for them to attend our events.

CRAIG MOYES, PORTFOLIO DIRECTOR IBTM GLOBAL EVENTS

About ACTEThe Association of Corporate Travel executives (ACTe), founded in 1988, is a leading non-profit organisation that serves and advances the global business travel industry in 102 different countries. For more than 20 years, ACTe has continued to fulfill its vision of uniting travel executives around the world, providing them with up-to-date news, knowledge, beneficial research findings and networking opportunities. The education of ACTe members infiltrates to more than 12 million business travelers worldwide. From corporate buyers to agencies and suppliers, all sectors of the industry are granted equal membership. ACTe has representatives in Africa, Asia-Pacific, Australasia, Canada, europe, Latin America, Mexico, Middle east and the United States. To join ACTe, or for more information, please visit www.acte.org.

Seven year cycle of business travelThe seven year cycle. That’s how Ron DiLeo, executive Director of ACTe described the peaks and troughs of the business travel industry speaking at AIMe recently.

From the absolute lows, like 2009 when the economy was failing and the first cutbacks are on meetings and incentive trips. To the few years where business travel takes a backseat until the CeO starts wondering where the new business is and the economy struggles further because MICe events are no longer injecting huge sums of money.

Then gradually, people start travelling again, networking and building up their business contacts – which is where Ron sees the industry today:

‘Around three years into the cycle with a number of great years ahead.’

HOTLINKS www.acte.org

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btm

10 issue 1 The DIARY

GTMC Chief executive Anne Godfrey, immediate past President of ACTe Chris Crowley, BCD Travel, Qatar Airways’ Country Manager UK & Ireland Richard Oliver, eurostar’s head of Global Sales Darren Williams and Julia Surry from Airplus International all join the BTM Advisory Board.

Crowley states “In only three years BTM has established itself as a growing and important annual industry event. Both BCD Travel and ACTe have strong partnerships with BTM, so I am delighted to be part of BTM’s Advisory Board involved in the event’s further development.”

The education sessions’ content for the BTM Conference is once again being put together by an independent

Crowley and Godfrey among Leading Industry Figures ‘Advising’ BTM Business Travel Market has announced a raft of additions to its Advisory Board as well as the education Committee.

Meet the TeamWe’re really excited to have a new member in the IBTM family with the recent acquisition of Business Travel Market (BTM), the annual corporate travel conference and exhibition held at London’s exCeL.

BTM was the fi rst event serving the corporate travel sector to successfully accommodate fully hosted Buyers from all over europe.

Paul Robin, Founder and Event DirectorPaul has been involved in running trade, consumer and

B2B events for over 15 years for a variety of industries in markets all over the world. Previously Paul was Director, Travel Portfolio at Centaur Media plc where he was involved in the Business Travel Shows both in the UK and overseas; the Travel Technology Show and was the Publisher of abtn.co.uk (Air & Business Travel News). In 2007, Paul was nominated for Contribution to the Travel Industry at the TTG Business Awards. In 2008 he launched BTM.

Neil Simpson, Sales DirectorNeil has over 20 years’ experience working in the media

sector. For the past 10 years, Neil has been running B2B travel exhibitions, most recently as event Director of the successful Travel Technology show in London. Neil has an MBA from henley Business School and he is a keen cricketer.

consumer and working in the media

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Lai Hung, Hosted Buyer Account ManagerLai joined the team at Business

Travel Market to work on the hosted Buyer Programme. Prior to joining BTM she worked at Accor hotel group in the Strategic and Key Accounts team, managing top corporate company accounts. Previous experience in tour operations at Kuoni gives her a well rounded view of the tourism industry. She holds a BA honours degree in Tourism Management from London South Bank University, and is originally from Kent.

Deborah Tipler, Marketing ExecutiveDeborah has over 7 years experience

working at Reed exhibitions and has launched numerous marketing initiatives such as the 100% Design app and blog. She is now looking forward to working on Business Travel Market bringing her wealth of experience to the newly acquired show. Before joining Reed exhibition’s Deborah worked within the fi nancial services industry and has a BA in hospitality Management.

Judit Mora, Exhibition Co-ordinatorJudit has been part of the BTM team since

2010, her background is corporate events and communications. She is mainly responsible for exhibitor support but as she is expected to graduate in 2012 with a BA in Marketing Communications, she has recently taken on management of BTM’s social media channels.

When not working on BTM Judit likes to take part in non-profi t art projects, most recently she’s been involved in organising the 2nd eastern european Jazz Festival in London.

btm

issue 1 The DIARY 11

2010, her working the team at Business

ACTe-chaired education Committee. This Committee of volunteers draws from vast experience across all industry sectors and roles. They include corporate travel buyers such as: Yves Galimidi (IKeA), Vicky Anderson (Pfi zer), Xavier houart (Atlas Copco) and emma Delange (Amdocs) as well as Peter Ducker from the hBAA, Barry Fleming of BCD, Deanna Seiffert of hRS and Matt Beck of Reardon Commerce fromthe industry.

ACTe’s Regional Director europe Caroline Allen comments “Last year’s BTM conference education

HOT LINK www.businesstravelmarket.co.uk

programme powered by ACTe was extremely well received by hosted Buyers and trade attendees alike. I am looking forward to our fi rst planning meeting later this month where our volunteer planning team will help identify and select the right subjects to

debate at BTM.”

BTM’s event Director Paul Robin added “the additions to our Advisory Board and education Committee ensures BTM will continue to be forward-looking with relevant content leading to another worthwhile event for all participants. It also indicates the high regard in which BTM is held by key industry fi gures.”

Anne Godfrey Chris Crowley

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Feature

Pat DurocherCEO & Founder, Global Cynergies, LLCUSA1 What was your career path and how has it led you to where you are today?To sum it up, my path has included a combination of ongoing education, global experience, good mentors, a strong faith, the ability to bring together diverse teams and cultures, and the drive and perseverance to be everything God created me to be (without relationship to GeNDeR)!

2 What are the main challenges you face in your current role? Maximizing technology applications; developing new ways to synergize multiple generations within diverse cultures; finding the right people with the right skills and values globally.

3 What are your top 3 suggestions for women who want to get to the

top? Treat everyone with respect, be a lifelong learner, Develop strong character traits – honesty, integrity, respect, trustworthy – one action at a time – in ALL business practices.

4 How do you spend your spare time? Developing a world-class global company does not lend itself to a lot of spare time!

The time I do have that is not traveling, reading

non-fiction business or faith based books is spent with

my family and grandson whom I adore!

5 Could you describe yourself in three words? Driven, Focused, Credible, Fast paced (I know it’s four!)

During the eFAPCO Congress in estoril, the role of women in leadership was debated. ‘The Diary’ talks to two high profile women role models about their path to the top..

Women On Top

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Treat everyone with respect, be a life long learnerPAT DUROCHER


Feature


Jo-Anne KellewayCEO & Founder, The Info Salons GroupAustralia1 What was your career path and how has it led you to where you are today?My first degree was a Bachelor of Arts. I swapped to the Advertising Department of the newspaper I was working at and was one of the people selected to study “Computer Science” by Rupert Murdoch. After finishing the degree I decided that was the path I wanted to take. Realising that I needed business skills I did a Masters in Business Studies & Marketing to assist me in growing the clip-art business. The company was very successful and was sold so I left Australia to travel the world. I ended up in Paris where I worked for a registration company called “Info Salons”. It was this business that I brought back to Sydney at the end of 1989.

2 What are the main challenges you face in your current role?1. People - My main challenge is finding excellent people who want to work in the exhibitions & events industry. 2. Technology - The other major challenge is the constantly changing world of technology. We are technology providers so we need to keep one step ahead to keep our applications progressive and yet still be relevant to the communities we serve.

3 What are your top 3 suggestions for women who want to get to the top?1. There will be lots of hard work and commitment so be prepared to do “the long hours”2. Love what you’re doing so that you always look forward to going to work3. Don’t worry about being a woman – just worry about being yourself.

4 How do you spend your spare time?I have 2 beautiful daughters 17 years & 16 years old. I have a wonderful supportive husband who is a “stay at home Dad” and is the main carer for our kids. I am

very lucky to have all the joys of children without having to give up my work. I think it’s

pretty unusual to be lucky enough to have both.

5 Could you describe yourself in three words?

Motivated – entrepreneur – Courageous

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Don’t worry about being a womanJO-ANNE KELLEWAY

interview


An Interview With . . .Charlie Banks

Q What is ISO 20121?ISO 20121 event Sustainability is a management system standard that has been created for the implementation of sustainability in the events industry. It is a standard that is specific to the event industry so it can be used by suppliers, venues, event organisers, caterers and following the framework of the standard will mean that sustainability (economic, environmental and social impacts) is considered at every decision point in the planning of an event.

Q How was the standard developed? ISO 20121 was developed after BS8901, the British standard for sustainability in events, was being used around the world. The development of an ISO happens when all counties’ standards bodies are asked if they would like to be involved in the development of an international version of a national standard. Over 30 countries were involved in the development of ISO 20121 including Japan, China, Canada, USA, Sweden, Germany, Spain and also a number of liaison bodies and associations from the industry such as MPI. Fiona Pelham, our Managing Director and the IBTM Sustainability Advisor was the Chair of the Standard.

Q When is ISO 20121 going to be launched?ISO 20121 is due to be launched in the summer of 2012 in time for the London 2012 Olympics and Paralympic Games.

Q Why is the standard important for the event industry?ISO 20121 is important because it is an internationally recognised framework and was created by the event industry for the event industry. The adoption of the ISO standard will change the event industry because it will support them to consider their economic, environmental and social impacts.

Q Who is implementing the standard currently?There are a number of organisations that are leading with implementing ISO 20121 and these organisations started by implementing the British Standard BS8901. For example eIBTM, one of the IBTM shows, has been implementing BS8901 for a number of years now and will be ready to make some changes to ensure their management system is ready for ISO 20121. This is especially relevant as eIBTM is based in Barcelona and their attendees travel from around the world to visit so it makes sense that they would be implementing an international standard to showcase their sustainability leadership.

As the “British Standard BS8901 - Sustainability for the events Industry” becomes an International Standard we ask our Sustainability Advisor and expert, Charlie Banks to explain its importance.

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Q What is the future of sustainability in the event industry?The future of sustainability in the event industry is definitely increasing in importance, in 2012 there are two major international frameworks being launched,

ISO 20121 and the Global Reporting Initiative’s event Organiser Sector Supplement. These

international frameworks have been created for the event industry

and these frameworks are recognised outside of the event industry so, leading sustainability practitioners and governance bodies all know ISO and GRI to be best practice, so we may find that there is an increase in pressure from those bodies external to the event industry to start using these systems and frameworks.

interview


HOTLINKS www.iso.org • www.positiveimpactevents.co.uk

Charlie Banks is the Business Development Manager for Sustainable events Ltd, which provides support for the implementation and measurement of sustainability within the event industry. Charlie is also the lead project manager for implementation of sustainability within the IBTM portfolio.

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The future of sustainability in the event industry is definitely increasing in importanceCHARLIE BANKS

Aime


The cutting of a birthday cake and three cheers marked the opening of the 20th anniversary of the Asia-Pacifi c Incentives & Meetings expo (AIMe) which took place in Melbourne, Australia on the 21-22 February.

Well-known, Australian media personality Ita Buttrose, who attended the very fi rst AIMe back in 1993, opened the show and was joined by Karen Bolinger, Chief executive Offi cer of the Melbourne Convention + Visitors Bureau (MCVB), Sally de Swart, Reed Travel exhibition (RTe) Director of AIMe, Cr Carl Jetter, representing the City of Melbourne and Sue Calwell, former MCVB CeO who started AIMe 20 years ago.

The exhibition, which took place at the Melbourne Convention and exhibition Centre (MCeC), drew impressive crowds of buyers and exhibitors from around the world. early, pre-audited statistics are positive with 500 buyers, 779 exhibitors and 3384 visitors attending, and support that after 20 years, AIMe is still going strong.

Of the 779 exhibitors that attended AIMe 2012, there were 206 new exhibitors including big brand names

happy 20th Birthday AIME!such as Marriott hotels and American express Meetings and events. The show fl oor was also larger, taking up 5,778 m2.

The Offi cial Welcome Reception on Monday 20 February wowed a crowd of over 2000 people at an impressive pop-up bar at the Melbourne Pavilion in Flemington where attendees were entertained with a 12-piece band, an illuminated oyster and vodka bar and Imperial Chinese kitchen.

The AIME award winners were:• Outstanding Contribution Award:

Leigh harry, Chief executive of Tourism Victoria • Best Stand 36m2 and Under:

Dockside Group • Best Stand Over 36m2:

Tourism Fiji • Best New Exhibitor Stand:

American express Meetings & events • Best Environmentally Sustainable Stand:

Accor Asia Pacifi c

Aime


The education Program kicked off with the hard-hitting Business events Form on the Tuesday

morning and continued with seminars which were created with industry association partners to cover relevant industry issues.

Attendees also gained inspiration for their events with an impressive lineup of charismatic speakers and unusual acts at the Saxton Ultimate event experience on the Wednesday morning. On the show fl oor hosted Buyers, visitors and exhibitors dined on South African cuisine at the Globe restaurant and tasted the hawker-style menu on offer at SingaporeXpress, a new addition for 2012.

Further networking opportunities were aplenty with new exhibitor Networking Drinks on the show fl oor on Tuesday afternoon and a new event, Nightcap Networking held at the Australian Centre for Contemporary Art (ACCA) on the Tuesday night, where the annual AIMe awards were presented acknowledging the best stands and outstanding contribution to the industry.

AIMe 2013 will be returning on 19 and 20 March 2013.

Asia-Pacifi c research announced at the AIMe 2012 Business events Forum

AIMe started on an upbeat and positive note when Phil Ruthven from IBISWorld took the stage at AIMe’s Business events Forum on Tuesday 21 February to share a forecast for the meetings

and incentives industry as well as a general overview of the world’s economy. Sally Greenhill of The Right Solution then went on to reveal the Asia-Pacifi c results from the recent IBTM Global Industry Research.

The positivity of the Forum began with a survey of the packed room which found that 64% of those present expected 2012 to be more successful than 2011.

The Forum also focused on the boom of ‘Mega-Asia’ and the massive growth all over Asia especially in China and even in smaller economies such as Laos. Ruthven explained that India’s economy would soon take over Japan’s.

The anticipated Asia-Pacifi c results of the IBTM Global Industry Research highlighted key themes: • 83% of buyers in the Asia-Pacifi c region are

choosing to stay within the region for their events, with Australia, New Zealand and Singapore taking top slots as destinations in the last twelve months.

• The forecast for where events will be held over the next twelve months is quite similar to the last year’s results with Thailand looking to push Singapore from the number three position.

• More than half are keen to use new destinations in the next year with Indonesia, Korea, and Vanuatu mentioned

• Average spend per event for the region was US$34,712

• 42% of buyers in the region predicted an increase in volume of events, compared to 53% for buyers worldwide.

AIMe started on an upbeat and positive note when Phil Ruthven from IBISWorld took the stage at AIMe’s Business events Forum on Tuesday 21 February to share a forecast for the meetings

and incentives industry as well as a general

HOT LINK www.aime.com.au

HOT LINK www.ibtmevents.com/globalresearch

GIBTM will once again help the region establish the importance of the meetings industryLOIS HALL, EXHIBITION MANAGER GIBTMREED TRAVEL EXHIBITIONS

but to also network with peers and colleagues – it is the most valuable 3 days for their careers and we urge them to participate” said Lois hall, exhibition Manager GIBTM, Reed Travel exhibitions.

Other Associations joining the education programme include ACTe, ICCA and MPI and the Middle east results from the new IBTM Global Research Report will update and review the latest trends for the sector in the region and globally that will impact everyone in the coming year.

Over 2000 meetings professional will meet over 300 regional and international suppliers 26-28 March at ADNeC.

A number of new initiatives are set to take place at GIBTM 2012 which takes place next month in Abu Dhabi. The 6th edition of the event will, for the fi rst time, hold a free to attend interactive Arabic session solely dedicated to the improving knowledge and understanding of the value of this sector.

Presented by Ali Al Saloom, a recognised industry expert and Cultural Tourism Consultant at embrace Arabia Consultancy, he will discuss how the biggest opportunity in the region is linking business tourism with Arabic traditions and culture.

With the continued expansion in the region of products and services dedicated to the business tourism, meetings and incentives industry GIBTM will once again help to build a bridge with those who are already working in the sector but who don’t recognise that they are meetings professionals. “This is one of our key challenges each year, as the growth of world-class infrastructure, new conference facilities and high quality venues increase in the region, GIBTM must continue to help everyone in the sector understand their own community, they can use this event to not only gain knowledge and information

Gibtm


GIBTM 2012 set to be a Major Infl uence on the Gulf Region’s Mice Industry

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the event will, for the fi rst time,

this sector.Ali Al Saloom

HOT LINK www.gibtm.com

Aibtm


While we have worked closely with PCMA for many years, Reed Travel exhibitions is delighted to announce a Strategic Partnership Agreement with the Professional Convention Management Association (PCMA).

PCMA will support RTe’s IBTM exhibition portfolio and provide educational content at a series of events in key markets, as well as contributing to RTe’s Global hosted Buyer Program. For AIBTM, PCMA will support the delivery of 500 qualifi ed senior hosted Buyers as well as provide education and speakers, plus their signature “executive edge” program. For CIBTM in Beijing (12-14 September), PCMA will also contribute to education and support the Certifi ed Meeting Planner accreditation (CMP). eIBTM 2012, taking place in Barcelona, will also see PCMA deliver a CeO level conference program.

“To work closely with PCMA as a unique partner alongside our global portfolio of meeting events on 5 continents is an exceptional opportunity. We know that the IBTM education program is of critical

AIBTM wins Top Award AIBTM have won fi rst prize for the ‘Best of Show’ at the 2011 TSNN event excellence Award. The show was awarded fi rst place based on a number of criteria including outstanding event, productivity of show in obtaining business objectives, entertainment, networking opportunities available and awareness and implementation of a sustainable actions.

Steve Knight, AIBTM Project Director commented: “This is a big win for us and we are so delighted to have been recognized so soon after the launch of our event. It is recognition of the team and the focus we placed for this to be a strategic event for the US meetings industry. The show delivers individually qualifi ed hosted Buyers and eligible Trade Buyers from the U.S. and around the world. It is the only event of its kind this year to also be independently audited so that all fi gures relating to the event are verifi ed for transparency.”

The Trade Show News Network (TSNN) is the world’s leading online resource for the trade show, exhibition and event industry since 1996. TSNN has also become the leading news source for the trade show industry, with more than 50,000 unique visitors a month.

Rachel Wimberly, editor-in-chief, Trade Show News Network commented: “TSNN, along with the rest of the trade show industry, was very impressed that AIBTM was able to snag the inaugural “Best of Show” award for a newly launched event. It proves that AIBTM’s debut caught people’s attention amongst a competitive group of award nominees.”

PCMA and IBTM Portfolio extend relationship to new levels

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Bite-Sized EducationPcmA have just announced plans for their stand education at Aibtm 2012. the 15 minute sessions will run through Wednesday and thursday and allow participants bite-sized education on a variety of subjects.

SCHEDULE:Wednesday, June 20th11:00am – 11:15am Apps for the meeting

Professional

1:30pm – 1:45pm evaluating Hands-on community service Projects for your meetings

3:00pm – 3:15pm Your First Hybrid meeting

Thursday, June 21st11:00am – 11:15am Apps for the meeting

Professional

1:30pm – 1:45pm iPAD for specs

3:00pm – 3:15pm engagement of the virtual Audience

importance to the industry as it contributes to attendees careers, knowledge and learning, at eIBTM this year we have over 100 sessions. With the input of PCMA, considered the leading organization for superior and innovative education, we believe that this infl uential association and its members will add real tangible benefi ts to all our stakeholders.” Says Craig Moyes, Portfolio Director IBTM Global events, Reed Travel exhibitions.

“The meetings and events world becomes more global each day; our strategic partnership delivers on the growing needs of our members and IBTM’s attendee educational desires,” says Deborah Sexton, PCMA President and CeO. “This partnership is a timely and relevant value-ad for our members as they are exponentially increasing the number of events they hold outside the US. Additionally for the IBTM audience, PCMA will deliver the superior industry education that provides additional ROI with their hosted Buyer participation.”

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HOLINKS www.aibtm.com • www.pcma.org

PCMA and IBTM Portfolio extend relationship to new levels

WWW.ibtmevents.com

Deborah Sexton

Qingdo and Beijing and hong Kong. Internationally hosted Buyers will come from an array of countries including France, Germany, Spain, UK, Russia, UAe, USA, Singapore, Korea, Malaysia, Thailand, Philippines and Vietnam.

“Its such a fantastic experience for me as a hosted Buyer at CIBTM. Our demand for the international market has increased tremendously in recent years and I believe that CIBTM brings the best international suppliers to China and to buyers like me” Mr. George Qiao, Vice-Director, China electronics Chamber of Commerce.”

hosted Buyers and Trade Visitors increasingly show huge interest in the Professional education


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After a fanastic 2011 show, CIBTM is expected to exceed expectations again for 2012 with China’s MICe industry booming and worth an estimated $150 Billion and growing annually by 20% (helmsBriscoe April 2011). Industry excitement surrounds CIBTM, as there is no doubt of the impact that CIBTM, as the annual business forum, will have on both inbound and outbound MICe business, especially being the only event endorsed and supported by the China National Tourism Organisation (CNTO).

A host of new international exhibitors are already signed up for 2012 including Madrid CVB and Geneva Tourism as well as Marriott International who recently confi rmed a two year contract with CIBTM, securing their participation for 2012 and 2013. Argentina and Malaysia have also displayed their confi dence in CIBTM by considerably increasing their stand size this year.

“CIBTM is a good platform for us to be exposed to the Chinese Market. It is a good introduction to China and getting to know Chinese buyers. For fi rst time exhibitors who want to penetrate the market, CIBTM is a good platform” ho Yoke Ping, Sales & Marketing Manager, Malaysia Convention & exhibition Bureau.

The number of Chinese hosted Buyers in attendance continues to increase for 2012 representing the MICe sector from many of the key cities in the Republic including Shanghai, Shenzhen, Guangzhou, Xi’an, Dablian, Xiamen, Changsha, Nanjing, Zhengzhou,

In the Year of the Dragon CIBTM breathes fire!

Its such a fantastic experience for me as a hosted Buyer at CIBTM. Our demand for the international market has increased tremendously in recent years and I believe that CIBTM brings the best international suppliers to China and to buyers like me.GEORGE QIAO

programme at CIBTM as CIBTM’s exhibition Manager, Jeffrey Xu states “ Our goal is to connect the China meetings market with the rest of Asia and the world. To do this education is key! Our hugely successful professional education programme attracts large numbers of buyers as the thirst for industry knowledge and information grows. In 2012 we will bring the very latest international, regional and local topics and debates from world class speakers delivering up to the minute news, topics and trends.”

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SITE International Conference to co-locate with CIBTMSite has unveiled its plans to hold its annual International Conference in Beijing, alongside CIBTM – 14 -17 September 2012.

The Site International Conference will feature interactive education for motivational events and incentive travel professionals to discuss emerging industry trends, share and address challenges and build international business connections. The event is being held immediately following CIBTM, the leading event for the meetings, incentives, business travel and evening industry in China and Asia.

“Site appreciates a long-standing, strategic partnership with Reed exhibitions and the IBTM family of events,” shared Allison Summers, Site Managing Director. “We strongly encourage industry professionals to attend both CIBTM and the Site International Conference to learn about the economic impact of China’s expanding inbound and outbound MICe business while experiencing the country’s beauty and culture. By holding our International Conference in conjunction with CIBTM, we strengthen relationships with our industry partners and ensure that Conference delegates receive maximum return on their investment,”

Jeffrey Xu, CIBTM’s exhibition Manager commented “We’re delighted to be working closely with Site and that Site members will be able to take the opportunity to not only attend both CIBTM and the International Conference but also to explore Beijing, with its rich history and culture.”

HOTLINKS www.cibtm.com • www.siteglobal.com/events/internationalconference2012.aspx

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The sunshine of Barcelona shone brightly on eIBTM 2011 which closed having delivered three days of powerful business opportunities and connections as the annual international event for the meetings industry broke all its own records.

Pre-show expectations were more than met with 64,950 hosted Buyer pre-scheduled appointments leading the way to substantial business being conducted on the exhibition fl oor.

“Globally, this industry is responsible for 1.7 million jobs and $106 billion of GDP. Our role is to provide the platform and environment for the sector to meet and conduct business. Ultimately we believe we have achieved that and more and delivered value and profi table results for our customers” commented Graeme Barnett, eIBTM event Director.

Over 15,200 meetings industry professionals attended eIBTM over the three days including a total visitor and

The Sun Shone On Barcelona 2011 - Record Turnout, Record Business

buyer attendance of 9,330, 10% up on 2010, of which 3,961 were hosted Buyers, delivering a 7.7% increase on hosted Buyer attendance from 2010.

eric Bakermans, Meetings & Conventions Marketing Manager, Netherlands Board of Tourism & Conventions summed up many exhibitor’s experiences of the business taking place on the show fl oor. “We have been sold out solid, which means that eIBTM offers excellent business opportunities for the Dutch Business events industry.”

“We have always managed to close a lot of business at eIBTM, but this year it has been especially encouraging. To start with, it is very well organised and on top of that we have more than 80% of the appointments and had more contacts than last year. We have also closed group bookings of approximately 2000 persons in various groups for 2012” added esteban Miso, Solways Group, Congress & Incentives Department.

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Returning exhibitor Taj hotels Resorts and Palaces spoke of how after 5 years of absence their participation this year at eIBTM met their business objectives. “The most important thing this year was to show our brand and educate clients, we are very satisfied by the appointments we have had, the high quality of hosted Buyers and the incentive groups that we have closed with Italy and Belgium” said Kenny Teo, Director of Sales.

Other highlights of the event included the launch of two new features areas on the show floor, the Future events experience and the Sustainable events Corner. HOT LINK

www.eibtm.com

The Future event experience – a feature dedicated to providing an insight into the future of the meetings and events industry made a big impact on the show floor. Thorsten D. Meier, Founder and CeO of Life in Motion Group LLC said, “The evolution of eIBTM is huge, I think the show organiser listens to the market (not only exhibitors but also buyers) and they improve year after year on what is showcased, what is offered, which new/upcoming destinations are present – everything”.

The Sustainable events corner was also a crowd stopper, delivering leading education from industry practitioners and experts sharing best practice and top tips. Fiona Pelham, Managing Director at Sustainable events Ltd, who is dedicated to supporting eIBTM’s commitment to delivering an environmentally friendly and socially responsible show commented, “its great to see an event giving such valuable education from this vital topic. The buzz around the stand has been amazing”.

Globally, this industry is responsible for 1.7 million jobs and $106 billion of GDP.GRAEME BARNETT, EIBTM EVENT DIRECTOR REED TRAVEL EXHIBITIONS

1 Best Stand Award Design Overall: Hungarian Tourist OfficeAwarded for a light spacious stand with great use of compound curves and movement to catch the eye of visitors and bring them into the stand, Anikó Ferenczy, Director of the hungarian Convention Bureau said “We are very proud that the hungarian booth representing the importance of our thermal water treasures was awarded “Best Stand Overall Design” at last eIBTM.”

2 Best Shell Scheme Design: EventresultWon by eventresult for its unusual, persuasive design graphic. The stand was well executed with a good control of graphics iconography, lighting and stand furniture.

3 Best Stand for Doing Business: Barcelona Convention BureauAwarded for positive first impressions, clear signage and graphics and a relaxed spacious environment and dedicated lounge space, which proved very conducive to business.

4 Best Stand Personnel: Hong Kong Tourism BoardDawn Page, hong Kong Tourism Board commented: “The award not only recognises the great performance of our hospitable team, but also underlies hKTB’s long-standing commitment to offering top class services to visitors and upholding hong Kong’s reputation as a welcoming destination.”

5 Best Stand Feature and Attraction: Oman Ministry of TourismOman were awarded Best Stand Feature and Attraction for a well crafted and discreet stand design embodying the spirit and soul of Oman.

6 Most Innovative Stand within the Technology and Event Services Village: Portugal Travel TeamAwarded for their use of a large LeD block which was used to project a colourful and vivid software story of iconic stills.

7 Most Effective Use of PR: London & PartnersPresented to London and Partners for their integrated campaign combining media relations, press conference, social media and innovative use of promotions and brand messaging at the show.

8 Sustainable Stand Award: ConventaPresented to Conventa for their stand made from wooden recycled crates. Conventa received the award as part of eIBTM’s ’20 Sustainable Actions’, an initiative for exhibitors that aims to recognise those organisations who take sustainable steps towards exhibiting at the show.

One of the most anticipated moments for exhibitors at eIBTM is always the presentation of the Stand Awards, recognising and rewarding companies who successfully create impactful and business effective environments with their space at eIBTM

Judged by a panel of industry professionals including Jeremy Garbett (Founder, Deeper Blue Ltd), Pat holmes (Managing Director, Pat holmes Consulting), Charlie Banks (Sustainability events Advisor, Positive

Impact events) and Nina Gardiner (Managing Partner, Cut Communications).

The awards which were launched in 2010, were updated to incorporate the most effective use of PR, a new category that really highlights the essential nature of a dedicated PR campaign to help drive more appointments and maximise interest pre-show, translating into real business opportunities onsite.

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WWW.ibtmevents.com

EIBTM Awards exhibitors for Innovative Showcases

EIBTM 2011 WINNERS

Judge Nina Gardiner and the London & Partners team

Your time is your best asset, use it wisely. Visit www.aibtm.com/match

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America’s five star meetings & events exhibition

The Americas Meetings & Events ExhibitionJune 19-21, 2012 Baltimore Convention CenterBaltimore, USA

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