welcome to the age of mass participation
TRANSCRIPT
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Welcome to the Age of Mass Participation
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Politicians Don’t Know the Difference Between a Server
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And a Waiter
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Howard Dean Didn’t Get IT
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Blogs Started it All
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NOYOUTUBE, FACEBOOK, MYSPACE
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$22 Million
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Money is NOT the Product
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Money is the Bi-Product of Community
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Who’s Online?
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The Internet is a “main source” for political news
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It’s Not Just for Teenagers
• Average FACEBOOK user is 25 (Source: Comscore)
• Average YOUTUBE user 35 (Source:
YouTube)
• Average political blog reader is 45 (Source: Blogads.com)
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Political Opinion is Formed By People Talking to Each Other
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Around a Water Cooler
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Around Dining Tables
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On Park Benches
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In VFW Halls
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Political Conversations on Steroids
• Blogs
• YouTube
• Facebook and MySpace
• E mail
• Text Messaging
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So Who Are the21st Century Political
Pamphleteers?
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You’re Swimming in a Sea of Voter-Generated Content
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2. How to Ride the Wave
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Cell Phones
• 1st 10 years = 1 billion• 4 years later= 2 billion• 18 months later = 3 billion• By 2010 = 5.5 billion or 75% of all
humans• Last year 43 Billion Text Messages
Sent
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16 Hours Uploaded Per Minute
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More Video on YouTube Than All the Video Ever Created for Movies
or Television Worldwide Combined
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Videracy
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1.6 MillionMay 2008
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32 MillionMay 2009
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Go Where the People Are
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Make It Really Easy to Find Out What You’re Doing
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Be Transparent; Share Data
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All the Data
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Listen and Interact
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Join the Conversation
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Scarcity vs Abundance
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15%
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200,000,000,000hrs
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20,000,000 hrs
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Here Comes Everybodyby Clay Shirky
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What Would Google DoBy Jeff Jarvis
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Final Thoughts
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The Story of Stuff
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MOUSE.org
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We vs Me
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No Mas FARC
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Technology is Not Just a Slice of the Pie
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It’s the Pan