welcome to the internet of qsr things
TRANSCRIPT
Annual visits for consumers aged 25-49 have dropped by 44 per person over the last three years. To convince customers to come back in-store you have to get connected...
The personalization opportunity
36% 45% 79% 88% more likely to use restaurant tech than 2 years ago
say tech makes interactions more fun
say restaurant tech increases convenience
who research online take action the same day (55% within an hour)
GO!
Your customers Their smartphones
have 1 or 2 QSR / FC apps installed60%
What they want
real-time deals & discounts
special deals & promo codes
loyalty programs in-app ordering
For more awesomeness Check out the primer
www.plexure.com
http://www.alixpartners.com/en/Publications/AllArticles/tabid/635/articleType/ArticleView/articleId/1532/Viewpoint-on-Food-and-Restaurant.aspx#sthash.oPcEAdlN.he8fjMfK.dpbs https://www.qsrmagazine.com/exclusives/mobile-makeover http://www.mediapost.com/publications/article/201362/70-of-mobile-qsr-campaigns-use-location-targeting.html http://www.theatlantic.com/technology/archive/2014/06/chilis-is-installing-tablet-ordering-at-all-its-restaurants/372836/ http://www.tandfonline.com/doi/abs/10.1080/15378020.2012.706194#.ViQTeysp02Y http://www.marketingtango.com/quick-service-restaurants-order-roi-signage/ https://www.wandcorp.com/5-mobile-payments-stats-for-qsr-and-fast-casual-restaurant-operators/ http://www.restaurant.org/Manage-My-Restaurant/Operations/Front-of-House/Technology-that-puts-the-fast-into-fast-casual http://cdn2.hubspot.net/hubfs/534866/SessionM_QSR_White_Paper_-_Aligned.pdf?t=1443210374011 http://bluerocket.us/wp-content/themes/blue-rocket/pdf/The-Mobile-App-Smart-Guide-for-Fast-Casual-Restaurants.pdf