welcome to the nc live simplymap presentation. today we will explore simplymap using two different...
TRANSCRIPT
Welcome to the NC LIVE SimplyMap Presentation. Today we will explore SimplyMap using two different case studies.
-Review Case Study 1: The Yoga Studio
-Review Case Study 2: The Interior Design Business
The Yoga Studio:
Jennifer from Raleigh, North Carolina is a registered yoga teacher who has been working for an existing yoga studio for the past few years. It has long been her dream to branch out and open her own studio somewhere in the Raleigh area. Jennifer needs to determine the best location for a yoga studio based on factors such as where her potential customers are located as well as identifying the competition.
Profile of Yoga Participants:- Age 25 to 40- 75% female, 25% male- Higher Income Households- Tend to live healthy lifestyles, including exercise, eating organic
food, and health club memberships.
Select “Cities” as the location type.
Then select the state and city. Type the first 2 or 3 letters to get a list of possible matches.
You can edit how the map looks using the legend editor. Here we changed the break values of each category.
A keyword search on “yog” finds 8,724 yoga studios in the United States, as well as 1,134 frozen yogurt stands.
Now we will map the number of people who participated in yoga in the last 12 months by ZIP Code using MRI data.
The yellow city boundary of Raleigh is distracting. We can turn this off on the display options menu.
We can create a data filter that combines median income and yoga participation in order to identify target areas for our new studio.
And here is how the filter looks on a map. Only areas that match our criteria are visible. All other areas have black & white stripes covering them.
These 2 areas look promising. They match our criteria and have few existing yoga studios.
We can create a data table with detailed information about the ZIP Codes on these 2 high potential areas.
This ZIP Code looks particularly promising.
We will then create a ring study to examine the 1 mi, 3 mi, and 5 mi areas surrounding this ZIP Code.
The Interior Design Business:
About two years ago, Mark started his own interior design business in Charlotte, NC. He started strong with his first group of corporate clients specializing in designing offices, but business has since slowed and he is struggling. Mark has decided to expand his business to now include the residential sector, and he is looking to drum-up new customers so that he can continue to employ his assistant. Mark wants to create upscale residential spaces with the vision of the client and needs to know where to locate them in the Charlotte area.
Profile of Interior Design/Home Renovation Clients- Higher Income Households- Owner Occupied Households- Areas with (a) older housing, or (b) housing growth- Higher Spending on Furniture, Appliances, etc.
Next we will make a location analysis report that shows data for all ZIP Codes in the county in one table.
We will then create two filters. The first will identify areas with older housing and high incomes, while the second will identify areas with housing growth and high incomes.
All of these locations are good targets for our marketing campaign. ZIP 28207 is especially promising given it’s high owner occupancy rate.