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Welcome to the Party! Alex Booth @zorroBoot h

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Page 1: Welcome to the party

Welcome to the Party!

Alex Booth @zorroBooth

Page 2: Welcome to the party

Information ExplosionEvery minute –

• Facebook users share nearly 2.5 million pieces of content.

• Twitter users tweet nearly 300,000 times.

• Instagram users post nearly 220,000 new photos.

• YouTube users upload 72 hours of new video content.

• Apple users download nearly 50,000 apps.

• Email users send over 200 million messages.

• Amazon generates over $80,000 in online sales

Image: Erik Fitzpatrick licensed CC BY 2.0

Contains a lot of people and organisation information in many different formats

Page 3: Welcome to the party

Impact on Business

The impact of the information explosion on businesses is that many struggle with

• managing the volume and types of data (email, news, websites, sensors, audio, video, location, click streams, log files, etc.)

• how to consistently represent information about people and organisations

• how to control access to different types of people data and organisation data

• how to address data privacy issues• classifying and deriving value from

data• isolating the important from the

unimportant• knowing how to begin data governance

Resulting in• lost business opportunities• poor data quality• data protection issues• legal and regulatory

challenges• frustrated customers• unhappy employees

Page 4: Welcome to the party

Gaps in the information infrastructure

Pressures to derive value from data and requirements for strong informationgovernance mandate that organizations have a solid enabling technologyinfrastructure for information management. However, most organizationshave significant gaps in their information infrastructure that must beaddressed. (Ted Friedman)A very important gap in the information infrastructure (and a strong focus of this presentation) is the lack of a standard and unified way to represent information about people and organisations !

Page 5: Welcome to the party

PwC

“A Party is either a Person or an Organization”

Welcome to the Party!

Party

Person Organization

A Party is an identifiable, addressable unit that may have legal status and that normally has autonomous control over (at least some of) its actions*

John Brown is a Party Merrill Lynch is a Party

Alex Booth

Every Party has a Unique Identifier

The Party “pattern” provides a consistent and unified way to represent information about People and Organisations!

* Arlow & Neustadt (Addison Wesley, 2003)

Page 6: Welcome to the party

PwC

Every Party has relationships

Person-Person Relationships

Organisation-Organisation Relationships

Person-Organisation RelationshipsAlex Booth

Page 7: Welcome to the party

PwC

Person to Person relationships

Person-Person Relationships include the following:

Alex Booth

Role 1 Relationship Role 2

Person A Collaborator Is_Collaborating_With Person B Collaborator

Person C Subordinate Is_Managed_By Person D Manager

Person E Pupil Is_Mentored_By Person F Mentor

Person G Pupil Is_Instructed_By Person H Instructor

Person I Spouse Is_Spouse_Of Person J Spouse

Person K Parent Is_ Parent_Of Person L Child

Person M Contact Is_Contact_Of Person N Contact

Page 8: Welcome to the party

PwC

Person to Organisation relationships

Person-Organisation Relationships include the following:

Alex Booth

Role 1 Relationship Role 2

Person A Candidate Pre-Hire Organisation A Prospective Employer

Person C Employee Is_Employed_By Organisation B Employer

Person E Global Relation Partner Is_GRP_for Organisation F Client

Organisation G Subsidiary Is Controlled_By Person H Owner

Organisation I Influenced Is_Influenced_By Person J Influencer

Person K Security Holder Holds_Security Organisation L Security Issuer

Person M OFI Holder Holds_OFI Organisation N OFI Issuer

Person O CFO Is_CFO_for Organisation P Employer

Person Q CEO Is_CEO_for Organisation R Employer

Person S Board Member Is_Board_Member Organisation T Listed Company

Person U Audit Partner Is_Service_Provider Organisation V Client

Page 9: Welcome to the party

PwC

Organisation to Organisation relationships

Organisation-Organisation Relationships*

Alex Booth

  Role 1 Relationship   Role 2

Organisation A Subsidiary Is Controlled_By Organisation B Owner

Organisation C Influenced Is_Influenced_By Organisation D Influencer

Organisation E Collaborator Is_Collaborating_With Organisation F Collaborator

Organisation G Business Partner Is_Business_Partner_Of Organisation H Business Partner

Organisation I Associate Is_Associate_of Organisation J Associate

Organisation K Auditor Is_Auditor_Of Organisation L Audited Party

Organisation M Controller Effectively_Controls Organisation N Controlled

Organisation O Controller Family_Controls Organisation P Controlled

Organisation Q Business Partner Joint_Business_Relationship Organisation R Business Partner

Organisation S Global Ultimate Parent Is_GUP_of Organisation T Child of GUP

Organisation U Business Partner Joint_Venture Organisation V Business Partner

Page 10: Welcome to the party

PwC

John Jones

John Jones’ Relationship

sEmployment

Sec Holder

Sec. Issuer

Merrill Lynch

Holds Security

Sec. Issuer

AppleHolds

Security

Sec. Issuer

Harbor Fund

Holds

Sec

urity

Holds Security

Holds OFI

OFI Holder

OFI Issuer

BoA

Holds OFI

Service Consumer

BP

Service Provider

Provides

Services

Provides Services

Example - What RELATIONSHIPS does an Independence System need to know about John Jones?

?

Alex Booth

Employment

Employer

Employee DirectorTaxFTEChain Of CommandBoston USA

Company A

Has Broker

Portfolio Owner

Richard Right

Broker

Has Broker Spous

e/

Cohab

itant

Mary Jones

Cohabitant

Cohabitant

Spouse/Cohabitant

Close Family

Member

James Jones

Close Relative

Close Relative

Close Family Member

John Jones’ Roles

Parties also have Roles

Page 11: Welcome to the party

Using Big Data analysis to uncover more relationships

Email News Websites Social Location

BIG DATA analysis (Map & Reduce)

New party relationships

Page 12: Welcome to the party

PwC

Email News Websites Social Location

BIG DATA analysis (Map & Reduce)

Finance

HR

CRM

R&Q

Relationships

Party Information Hub

Combining internal and external information in a central hub

Combined internal and

external party relationships

Page 13: Welcome to the party

Using Artificial Intelligence to gain new insights

Party InformationHub

Threats

Opportunity

Regulation

Talent

Connections

InsightData

Cognitive Computing

trained to discover new

insights

Page 14: Welcome to the party

PwC

Alex Booth

Using Advanced Data Visualisation and Graph Analysis for traversing relationships