welcome to the product launch

8/13/2019 Welcome to the Product Launch

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Product launch

Sol

BE BOLD WITH SOL.. By: Anchal and Prathap


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Introducing

One solution to all your power problems

A solar charger that charges all your electronic

devices like

o Mobile

o IPod

o

Smart phoneo Digital cameras

o Mp3 players

o Laptops



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AIM

Our goal is to put renewable energy solutions

literally in the hands of millions of people

world widebringing clean and affordable

energy to every person who needs it

regardless of geography or economic standing.



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Objectives

Marketing objectives

To create product awareness among consumers

To achieve sales of 2 lakh units in 1st year of

operation

To create multiple distribution channel

Financial objectives

To achieve breakeven in the initial year of its

inception



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4 Ps product

Who am I ? A multi utility charger running on a solar system

What I look like?

Whom do I offer? High mobility users, places having electricity

shortages, devices requiring high powerconsumption



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4 Ps promotions


Radio Channels

Hoardings

Word of Mouth Social Networking sites

Direct Marketing


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Direct Marketing

Sales representatives

in all the cities of

operation like

banglore, Delhi

,Kolkata, Mumbai,

Hyderabad,

Jaipur, Tumkur,

Jharkhand,

Chattishgarh



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4 Ps Pricing

Pricing objectives

To offer a high end product at a premium price range of

1000 to1200 to customers

Cost estimation

Raw material cost s@50% of product selling price Other expensecost@ 45% of product selling price

Competitors analysis

Unorganized sector : 200500( normal charger)Branded players :

Rs 500Rs 1500 (E.g.: Sony)Imported solar charger: Rs 2000

Rs2500)



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4 Ps place

Retail sales:- to target to 1500 retailers by offering high margins of Rs 200- Rs 300 &

incentives on achieving sales volume.

Direct marketing:- employment of aggressive salesforce to increase brand

awareness and direct sales.

Institutional sales:- targeting 4 defense canteens to sell our product at a discount.



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Future Scope

Market survey for consumer response

Expand sales to other cities

Charger with higher capacity

Entering Rural market



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For more information you can mail into our

website

[email protected]

[email protected]

Or call us as +91-9743393682 - 9035847113



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E-energy

N-never

D-dies



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welcome to the product launch

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