#SocialLabs | www.social-labs.org | twitter.com/zaidhassan | twitter.com/reospartners

About the book

“This book offers a clear-eyed, hopeful, and realistic approach that is timely and much needed.”- Cherie Blair, CBE, QC, Founder, Cherie Blair Foundation for Women

“Welcome to the social labs revolution - and to Zaid Hassan’s splendid account from thefront lines of this movement bringing new ways to tap and focus collective intelligencefor systemic innovation.”- Peter Senge, Senior Lecturer in Leadership and Sustainability, MIT Sloan School of Management, and author of the Fifth Discipline

People often ask, “If we can put a man on the moon, why can’t we solve global hunger?” That very question demonstrates the fatal flaw in the dominant way of dealing with difficult social challenges: they’re treated like straightforward technical problems. Organizations do a few studies, establish some goals, devise a plan, and attempt implementation. As a look around the world sadly shows, this hasn’t worked.

Issues like poverty, ethnic conflict, and climate change are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a more fluid and adaptive approach.

Social labs bring together a diverse a group of stakeholders not to create yet more five-year plans but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Their orientation is systemic - they are designed to go beyond dealing with symptoms and parts to get at the root cause of why things are not working.

Zaid Hassan builds upon a decade of experience in dealing with issues as diverse as climate change, child malnutrition, state collapse and more to explain Social Labs - a proven approach to effectively dealing with such issues. This groundbreaking new book details the core principles and daily functioning of social labs, using real examples from around the world.

To find out more details about the book, please visit www.social-labs.org.

Welcome to the Social Labs Revolution

#SocialLabs | www.social-labs.org | twitter.com/zaidhassan | twitter.com/reospartners

We invite you to join us...

To celebrate the release of his new book “The Social Labs Revolution”, Reos Partner Zaid Hassan will be undertaking a global tour in 2014 to deliver a series of workshops and dinners. On the tour he will be joined by colleagues from regional Reos offices to discuss how to address complex challenges.

In the 1-day workshops, we draw on over a decade of hands-on practical experience in addressing our most profound challenges.

The workshop will help you gain a deeper understanding of effective responses to complex social challenges at any scale. We will help you to design practical responses to the challenges you face, using simple to understand concepts and widely available tools.

Designed for anyone with a cause, for anyone passionate about addressing situations that might seem daunting, Zaid offers an immensely grounded and practical approach.

In addition to the workshops, we are also offering an evening meal, where you will be able to further discuss aspects of the book with Zaid and other colleagues from Reos Partners.

Each workshop is limited to 15 places only. We will send registrants a pre-release copy of The Social Labs Revolution in January.

Please visit www.social-labs.org to register.

Boston 3/4 FebNew York 6/7 FebWashington DC 10/11FebSeattle 10/11 MarchSan Francisco 13/14 MarchToronto 21/22 AprilCalgary 24/25 AprilVancouver 28 AprilVictoria 29 AprilOttawa 1 MayMontreal 2 May

Oxford 27 FebLondon 3/5 MarchCopenhagen 31 March/1 AprilAmsterdam 14 MayBerlin 16 MayBrussels 19 MayMadrid 2/3 June

Singapore 6/7 OctSydney 10/11 OctMelbourne 13/14 OctWellington 17/18 Oct

New Delhi 1/2 DecBombay 5/6 DecDubai 9 Dec

Join the revolution!2014 Tour dates:

Pre-OrdersOrder a copy of The Social Labs Revolution before February 4, 2014 then we’ll send you an electronic copy of the new essay “Players, Counter-Players & Non-Players: A Note on the Politics of Change” by Zaid Hassan free.

Email us (oxford@reospartners.com) proof of purchase and we’ll send you your copy.