Welcome to the UKLCN Summer Conference 2013

Hosted by

Headland Amenity

Outline the Day

• Our speakers today– The topics

• Marketing Around the Room– What’s hot and what’s not

• UKLCN– About the UKLCN– The Offer– Developments

• Open Forum– Member feedback – what do you want to see from the

Network?– Conference (objectives, style, when), promotions,

campaigns

Simon Johnson

• An introduction• Working background

– The service industry– Commercial responsibilities– Marketing goals

• Other stuff• The last couple of years• Secretary of the UKLCN

Who are you?

• Briefly can you introduce yourself…

• Your Name• The Company you represent• Where you operate

Where We Are Now

• About the UKLCN• Background – born in 2003• Dormant – but the site chugs away• Revival process – establish priorities• Establish existing Membership• Target new Members• Meet your objectives

Introducing

• Professor John Moverley OBE

Marketing – Around The Room

• What’s hot and what’s not?

• Strategies

• Tactics & Activities

• Best outcomes

• Marketing - Around the Room• What’s hot and what’s not?

1st Prize goes to Saw VanCustomer

Referrals

On-line marketing

Ads orAds with Offers or

Copy (with contacts)

Direct MarketingText Marketing

Block LeadingParish Mags/Local Media

Post Card Inserts

B2B Email Marketing

NetworksUKLCN

Gardenersngs

Former Customers& GENS

Cloverleafing

1 step sales

UKLCN Benefits

• Collective voice• Shared marketing• Lead generation

– Site supported by ppc adwords campaigns

• Sharing ideas• Promote ‘best practice’• Potential to make saving by ‘preferred supplier’

purchasing• Promotion thru editorials (eg Horticulture Week)• Develop a National association for Independent

Lawn Care businesses – none currently

UKLCN Benefits

• “Just becoming a member of the UKLCN is a demonstration of commitment to the domestic

lawn care industry in itself”

• Move to eventual accreditation– ie IOG, Bigga, BASIS

• Develop membership criteria (codes of practice)– COSHH, storage, DPA, – Best practice guidelines– Ratified training

Source: Google analytics

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UKLCN Unique Visitors 2013

www.uklawncare.net

• Background work has been undertaken• 2 pronged approach

– Lead generation from potential Customers– Recruit Independent Lawn Care Companies

• Member’s Area– Dashboard– Classifieds– Job Vacancies– News– Events– Suppliers – Forum

UKLCN – The Offer

• Reduced price for you who have attended today’s conference

• One Year Subscription £ 295 + VAT– (£150 July – Dec 2013)– Less any fee paid today to attend (eg £150 less one

delegate rate (£40) £110 or £90 if 2 of you attended, £70 if 3 attended

The Year will start January 2014

Open Forum

• The Network wants to offer Value• How can we achieve this?• What do you want to see from the Network?• How could we improve the value?• What would make a difference?

Summary

• Our speakers today– The topics

• UKLCN– About the UKLCN– The Offer– Developments

• Marketing Around the Room– What’s hot and what’s not

• Open Forum– Member feedback – what do you want to see from the

Network?– Eg: Conference (objectives, style, when) Campaigns,

promotion