welcome to the world of c house - lizan...

Welcometo the World

of c house

WWW.chouseitalia.com

sum

ma

rY


historY

our BraNd PositioNiNG

a uNiQue coNcePt

Who We are

c house eXPaNsioN

WhY differeNt

c house desiGN: modularitY

WhY choose us

fraNchisee reQuiremeNts

fraNchise suPPort

contact us

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history


C House Cafè was created by Alberto Poli and Cristiano Iezzi.The Poli family has been in the coffee industry in Milan since 1962 and has been distributing its product, first in Italy and later in the rest of the world, since then.Mr. Poli has always believed that coffee would eventually become a widespread retail commodity.Cristiano Iezzi, has been running various franchise businesses for 15 years, including an extensive experience in the retail real estate industry and shopping centres worldwide.

Their paths crossed and they decided to launch the C House Cafè concept.Six years after the opening of the first branch, C House Cafè has more than 50 stores and is present in more than 10 countries worldwide.

Today C House Cafè brand means fresh roasted coffee, quality and superb service.We continue to source, blend, grind and create the highest coffee solutions available and continue to serve our guests a fresh, quality product – made in front of them!Tradition and Innovation is at the core of our business model and so periodically we have improved our product portfolio with new entries such as our premium desserts, open-face sandwiches, salads and main dishes.

C House Cafè is complemented by the creativity of our logo designer and famous architect Andrea Langhi. Andrea’s aesthetics vision of the C House concept make it inviting, its pleasing Italian design allowing it to increase significantly its financial performance for our franchise owners and also has resulted in C House’s expansion in Italy as well as abroad.

share a delicious momeNt Gather with friends

somethiNG for eVerYoNerelaX With familY

escaPe the citY

ourBraNd

PositioNiNG


“OUR AIM IS TO GATHER FAMILY AND FRIENDS TO ENJOY HIGH QUALITY COFFEE AND FOOD

IN A RELAXING ATMOSPHERE” Mr Eyad Husan - Abu Dhabi Master Franchisee


a uNiQue coNcePt

iN summarY our coNcePt is a

• DESTINATION LOCATION• ENTERTAINMENT BASED• LARGE SCALE, HIGH VOLUME• TRAFFIC GENERATOR

other KeY success features are

• RELAXING ATMOSPHERE• HEALTHY AND COSY ORIENTED APPROACH• UNIQUE (there will only be a few in a city)

whoweare


We maKe relaXiNG areas iN the citY

Guest are serVed at their oWN taBle

whoweare


We striVe to offer the Best Value for moNeY meNu

“I wANTED TO CREATE A NATURAL AND HEALTHY CONCEPT FAR FROM TYPICAL CHAINS. I LOVE THE FACT THAT wE

ARE A GREAT DESTINATION OFFERING A GREAT VALUE FOR MONEY EXPERIENCE”.

Alberto Poli - CEO at C House Italia


c houselauNchesa WorldWideesPaNsioN


We are Not oNlYiN italY!

curreNtlY We haVe stores iN fraNce, sPaiN, cYPrus, romaNia,moldoVa, BulGaria, morocco, domiNicaN rePuBlic & aBu dhaBi uae

NeXt oPeNiNG iN duBai uae, Qatar, saudi araBia, BahraiN, alGeria & alBaNia


Wh

Yd

iffe

reN

t?

fleXiBle customiZatioN to local taste


WhYdiffereNt?

secret italiaN flaVors

“THE BEST EXPERIENCE EVER TO BE TRAINED BY C HOUSE TRAINERS. wE LEARN A LOT AND wE ARE STILL LEARNING.

IT wAS REALLY wORTH.”

Ignazio Camba - C House Head of Operational at Abu Dhabi UAEShadi Negm - C House Head of Operational at Dubai UAE


Wh

Yd

iffereNt?

Wide raNGe meNu


WhYdiffereNt?

(It’s not a mistake!)

“C HOUSE ITALIA BRINGS A FRESH CONCEPT wHICH ENRICHES ANY RETAIL CENTER MIX”.

Jorge Lizan - Managing Director - Lizan Retail Advisors (LRA)

our coNcePt is tarGeted to fulfill Your desire


Wh

Yd

iffereNt?

uNiQuelY italiaN. BuoN aPPetito!


WhYdiffereNt?

feel at home With c house

uNcomPromisiNGcommittmeNt to

desiGN, aesthetics,

QualitY,iNGredieNts

aNd PreParatioN


KEYM1 - NON TRADITIONAL (30 - 50 sqm)

C HOUSE EXPRESS(counter service in the middle of shopping centre

corridors or corner stores)

M2 - CLASSIC (up to 120 sqm)C HOUSE CAFè AND C HOUSE BAkERY CAFè

(counter service with dine-in seating and terrace)

M3 - TOP LOCATION (above 250 sqm)C HOUSE LOUNGE CAFè

(Coffee, Restaurant and Cocktail parlour with terrace)

In this new century what will set us a part from our competition is C House Design’s creative drive to provide the finest design and aesthetics is a unmatched luxurios setting, combined withC House’s committment to premium, high ingredients and distintive preparation. The architectural design is modern, and suitable for everyone’s enjoyment, gold bar counter, sleek banquettes and comfortable lounge seating.

C House provides modular customized restaurant design solutions for its franchisees.This allow franchisees to select from multiple options to best suit their site-specific real estate needs.C House Design has developed proven examples of modulary. The following pages are keyed in to demonstrate flexible solutions in building sizes ranging from 50 sqm to 1000+ sqm.

c house desiGN: modularitY



M1 - NON TRADITIONAL (30 - 50 sqm)C HOUSE EXPRESS C HOUSE PARIS


C HOUSE TURINJUVENTUS STADIUM

M2 - CLASSIC (up to 120 sqm)C HOUSE CAFèAND C HOUSE BAkERY CAFè


C HOUSE NICOSIAM3 - TOP LOCATION (above 250 sqm)C HOUSE LOUNGE CAFè


coNVeNieNceLocated in busy streets and shopping centres with both driving and foot traffic, near dense shopping areas, living or offices.

siZe50 - 1000+ sqm (550 - 9000 + sqf) and terrace

iNitial locatioNTo establish the brand awareness in a particolar city, the first outlet should be placed in as in high a profile location as possible

VisiBilitY coNsideratioNStore easy to find, ground floor and large frontage

c housedesiGN:modularitY


“FOR US, THE BUSINESS COOPERATION wITH THEC HOUSE TEAM HAS BEEN VERY POSITIVE.

wE SET UP THE BEST CAFè IN ROMANIA” Mr Marian Mantu & Dan Dobrea - Master Franchisees Romania

WhYchoose us

eXtremelY Wide PoteNtial customer BasefleXiBle customiZatioN meNu to local taste

iNVestmeNt aNd oPeratiNG costs are loWmultiple stores: economy of scale

fast roifull suPPort

reduced oPeratioNal headaches

WhYchoose us

fast & profitaBle coNcePt


MULTIPLE STORES wITH CENTRALIZED KITCHENALLOwS ECONOMY OF SCALE

THE RENT PRICE FOR OUTDOOR AREA ON THE STREET LOCATIONIS LESS EXPANSIVE THAN RENT IN SHOPPING MALLS

SMALL STORES FOR GOOD SHOPPING CENTRE TURNOVER

THE KITCHEN TEAM IS LIMITED DUE THE CENTRALIZED KITCHEN

OUR CUSTOMER BASE IN EXTREMELY wIDE

INVESTMENT AND OPERATING COSTS ARE LOw


fraNchiseereQuiremeNtsreQuiremeNts detailsminimum Net Worth usd $ 200,000liquid assets usd $ 120,000experience f&B franchise experience preferredfranchise fees usd $ 25,000royalty fee 6%marketing found 2%real estate 50-90+ sqm term of agreement 10 yearstraining 3 weeks for 2 people. on site support during the launch


fra

Nc

his

esu

PPo

rt3 weeks franchising programmeoPeratioNal suPPort• Franchise Knowledge, Responsibilities and Strategies• Real Estate guidelines• Food: Local Adaptation and Menu Development• Franchisee Manual• Store Development• Supplier Management• Service and Supply

traiNiNG suPPort• Management, Staff & Training• Store Manager Training • Health & Safety (H&S), HACCP procedures• Menu preparation• Quality and portion control• Cost Control• HR guidelines for hiring/training/scheduling

adVertisiNG suPPort• Advertising & Marketing Support• Ad Action Plan (for media, offices, banks, universities)• Social Media Support• Seasonal & Holiday Menu


contact us

c house italia srl Via roma, 2 24121 bergamo - Italy Phone: +39 035 691 553 fax: +39 035 691 904 www.chouseitalia.com

welcome to the world of c house - lizan...

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