welcome to today’s webinar: tracking the broadcast industry · welcome to today’s webinar:...

Welcome to today’s webinar:

Tracking the Broadcast Industry

with MEDIA Access Pro™Tips, Tricks and Top Line Industry Results

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Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All Rights Reserved.

Overview of Webinar

Current Trends and Broadcasting

Forecast

Tracking Broadcast Industry with

Media Access Pro™

Recent Enhancements Translators

Multicasting – Radio and Television

Local online market revenues

Zip Code search

Customized Searching Quick Search

Saved Searches

Customizing Favorites Tab

Building Maps

Helping You Stay Competitive –

What’s Coming Next

Presenters

Georgina Santilli,

Client Services Manager,

MEDIA Access Pro™

Mark Fratrik

Vice President, BIA/Kelsey

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QUICK RECAP OF RECENT

HISTORY OF INDUSTRIES

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Recent Radio Revenues – Total Local

Radio Station Revenues

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Recent Radio Revenues – Total Local

Television Station Revenues

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Audience Question

How confident are you about

your radio and TV market

revenue projections for next

5 years?

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+14.7% CAGR

+14.1% CAGR

Total Television and Radio Internet

Revenues

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Question

How does a Radio Station

combine its over-the-air

and internet revenue

sources into an effective

money making machine?

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Total Radio Station Transactions:

2001-2010

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Total Television Station Transactions:

2001-2010

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

0

50

100

150

200

250

300

350Sales Volume # of Stations

Sales Volume 4.9 2.4 0.4 0.9 2.9 18.4 4.6 0.8 0.7 0.2

# of Stations 108 92 68 65 88 202 295 49 73 60

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

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Transactions Value Update

15

100

31

45

30

3,751

25

106

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000

April - Radio

YTD - Radio

April - TV

YTD - TV

Millions $

2011

2010

Source: MEDIA Access ProTM; Transaction totals include all that are announced as of the end of the month.

Tracked monthly on our website:

www.biakelsey.com/Media-Trends/

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Number of Stations Sold Update

Source: Media Access ProTM; Transaction totals include all that are announced as of the end of the month.

45

351

1

39

55

552

6

15

0 100 200 300 400 500 600

April - Radio

YTD - Radio

April - TV

YTD - TV2011

2010

Tracked monthly on our website:

www.biakelsey.com/Media-Trends/

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Leading Industry Resource:

Media Access Pro

Providing timely, high quality,

comprehensive information on the local

radio, television, and newspaper industries

• 2,000+ Data Fields

• 30,000-plus broadcast and

newspaper organizations

• Over-the-air and online

advertising revenues

• Ownership details

• Transactions

• Digital information

• Demographics

• Technical stats

• Multi-level contact

information

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RECENT DATA ADDITIONS

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AM Station Use of Translators

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FM Station Use of Translators

for HD Multicasts

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FM Station Use of Translators

for HD Multicasts

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Local Television Station Multicasts

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Local Radio Station Multicasts

Check out all the

different

programming

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Individual Radio Market Internet

Revenues

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Zip Code Distance Search

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Zip Code Distance Search Results

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SPECIAL QUERIES AND

TRICKS

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Working With Quick Search

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Quick Search results

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Working With Saved Searches

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Saved Searches- Results

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Customizing Favorites Tab

1

3

2

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Building Maps

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Changing Appearance of MAPS

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Changing Details

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CONCLUSIONS AND

FUTURE CHANGES

Questions and comments:

Mark Fratrik | [email protected] | 703.802.2982

Georgina Santilli | [email protected] | 607.936.6737

Copyright © 2011 BIA/Kelsey. All Rights Reserved.

This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract.

Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under

federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for

direct, indirect or consequential damages that may result from the use or interpretation of this information.
mailto:[email protected]

welcome to today’s webinar: tracking the broadcast industry · welcome to today’s webinar:...

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