WELCOME TO TOYOTA WAY

DOYOUNG PARK

OSAKA GAKUIN UNIVERSITY

Global Leader of Car Manufacturing

World best selling car company since 2007 over GM

Toyota Brands

TOYOTA

Not the most beautiful car in the world Not the most powerful car in the world But the most reliable car in the world

Toyota Way

改善Make it betterImprovement

Lean Manufacturing System

Producing Principles

Remove MUDA Overproduction Waiting (time on hand) Unnecessary transport or conveyance Overprocessing or incorrect processing Excess inventory Motion Defects Unused employee creativity

Becoming the Bible of Manufacturing

Many global companies try to learn Toyota system

Marketing – Ecology and Hybrid

Prius TV commercial

From Family Car to Performance Machine

Deficit 2008

1500億円 First deficit since 1941

Marketing Mistakes

Hard Landing Lexus in Japan

Lexus is mere a part of Toyota in Japan Luxurious car = Imported car What is Lexus to Japanese?

Disaster with Tundra

Expanded pick-up truck line in USA Misread the USA market Invested 12 billion dollars 200,000 capacity – only 90,000 produced

Really Lean?

Increased empolyees 220,000(2000) to 320,000(2008)

Production capacity 10,000,000 Sold only 6,500,000

No way to adjust the production capacity

Really Quality?

Recall 2001-2003 2,500,000

Recall 2005-2007 9,300,000