Welcome to ValjevoWelcome to Valjevo

Valjevo

• In the heart of Serbia• 90 km from Belgrade• 100,000 inhabitants• Surrounded by

mountaints• On the 4 rivers• 905 km2

• Center of Kolubara district

Agriculture basic facts

• 64% agricultural land • Rural population 15.000 (16%)• Agricultural land: 58.076 ha

crops33%

fruit18%

meadow26%

pasture23%

Key food sectors

• Fruit growing• Fruit processing • Water bottling• Cattle breeding• Meat processing• Beer production

• 3,000-5,000 tons of raspberries per year• 3,000 tons of blackberries per year

• 2 million plum trees• More than 20,000 cows

Plums

• The highest number of plums trees per capita in the world

• National association of Serbian prunes producers

• Šljivovica

Main varieties: – Stanley– Čačak institute– Požegača There are 256 health benefit

substancies in prunes

Raspberry

• 1/4 of all raspberries in the world come from Serbia and Valjevo is one of the production centers

• Rich in L-elagic acid• Top antioxidant fruit

Natural geological resources

• Different construction and decorative stones

• Drinking and thermal water

• 4 water bottling factories

• Frozen food- One of the biggest deep freezing

capacities in the region• Dietary food supplements

– Medical herbs– Wild fruit– Raw materials for production of

alcaloids, fruit juices, extracts

Investment potentials?

• Cosmetic industry– Raw materials for essential oils – Raw materials for flavour and extracts

production• Primary production

– Fresh fruit for consumtion– Mushrooms– Organic agriculture

• Our biggest potential - people

Investment potentials?

• 66% working population.

• Experenced and educated work force • 2 Universities

• High school

• Network of secondary schools

• Petnica research station

People

Tourism

•Valjevo mountains•Divčibare•Rural tourism•Brankovina•Spiritual tourism•Adventure tourism•Rich cultural historic heritage

Investment places around Valjevo

Jablanica lakeJablanica lake

MountainsMountains

PovlenPovlen

MaljenMaljen

JablanikJablanik

MedvednikMedvednik

Rural tourism

Support from the City

• Finantial support

• Technical support– Education– Information

• Local rural development strategy

Financial support

• Cattle breeding• Sheep breeding

– 1500 households• Young plant materials

– I class standard and certified young plant trees

• Ambrosia protection

Technical help

• Education– From business plan, via technology till marketing– Combination of workshops and practical work– Organic production

• Study visits• Cooperation support

– For associations and cooperatives– The first Russian Serbian prunes conference

• Strategy

Local rural development strategy

1. Competitiveness support1. Developing of capacity of

producers for using of the funds

2. Cooperation support3. Sector program lines

(fruit, livestock breeding)4. Branding of local products

2. Investment attraction in agricultural sector

3. Improvement of the quality of life in rural areas

• Infrastructure, education, health, diversification of activities

Aleksadar Jovanovic

Member of City Counsil

Valjevo CityKarađorđeva 64, 14 000 Ваљево

Phone: + 381(0)14 294 882Fax: + 381(0) 226 112

Е-mail: gradonacelnik@valjevo.org.rswww.valjevo.rs

Thank you