welcome to winter / birds of prey world cup sponsorship overview

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Ski-EO Business Forum Vilar Performing Arts Center Beaver Creek Fundraisers & Parties BLACK DIAMOND BALL, Dinner Before the Down Hill Legends Charity Race VAIL AUDI FIS BIRDS OF PREY WORLD CUP Alpine Ski Races: Men’s Down Hill, Super G & GS CONCERTS & FESTIVALS: Vail, Beaver Creek Beer Camp, Expo Village!

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Overview of 2015 Welcome to Winter and the Birds of Prey World Cup

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Page 1: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

Ski-EO

Business

Forum

Vilar

Performing Arts

Center

Beaver Creek

Fundraisers

& Parties

BLACK

DIAMOND

BALL,

Dinner Before

the Down Hill

Legends

Charity Race

VAIL

AUDI FIS

BIRDS OF

PREY WORLD

CUP

Alpine Ski

Races: Men’s

Down Hill,

Super G & GS

CONCERTS &

FESTIVALS:

Vail, Beaver

Creek

Beer Camp,

Expo Village!

Page 2: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

WELCOME TO WINTER has evolved into the premiere Winter

Festival kicking off the Ski Season here in VAIL/BEAVER

CREEK. A week long celebration with parties,

concerts, World Cup ski racing, charitable events and world-

class skiing on Vail and Beaver Creek Mountains!

Using the same course as the 2015 World Alpine Ski

Championships, the Vail Valley Foundation brings World Cup ski

racing and festivities back this December!

Page 3: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

Day Event Location

Wednesday

12/2

SKI-EO Business Forum

Dinner Before the Downhill

Vilar Performing Arts Center (BC)

Allie’s Cabin (BC)

Thursday

12/3

Trek to Table (winter snowshoe)

Evening Legends Charity Race

Legends Reception, After Party & Concert

Beaver Creek On-Mountain Cabins (BC)

Golden Peak Race Course (Vail Mountain)

Larkspur, Solaris Plaza (Vail Village)

Friday

12/4

Beaver Creek Village Expo Opens

Birds of Prey Men’s Downhill Race

Welcome Winter Party, Beer Camp & Concert

Black Diamond Ball

Beaver Creek Village (BC)

Red Tail Stadium/ Party Deck/ VIP (BC)

Beaver Creek Village (BC)

Ritz Carlton, Bachelor Gulch (BC)

Saturday

12/5

Beaver Creek Village Expo & Beer Camp

Birds of Prey Men’s Super G Race

Dining with the Stars

Super G Winner Public Recognition/Celebration

Beer Camp & Concert

Beaver Creek Village (BC)

Red Tail Stadium/ Party Deck/ VIP (BC)

The 10th (Vail Mountain)

Solaris Plaza (Vail Village)

Solaris Plaza (Vail Village)

Sunday

12/6

Beaver Creek Village Expo & Beer Camp

Birds of Prey Giant Slalom Race

Birds of Prey Closing Awards

Beaver Creek Village (BC)

Red Tail Stadium/ Party Deck/ VIP (BC)

Red Tail Stadium (BC)

Page 4: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

Using the same course as the 2015 World Alpine Ski Championships, the Vail Valley Foundation brings the world back this December with the only men’s World Cup stop in the United States. The Birds of Prey race track has evolved into a premier ski event here on Beaver Creek Mountain. The challenging course and exceptional conditions draw an international roster of top athletes for one week of racing.

Page 5: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview
Page 6: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

COMPETITION INVENTORY (TV Viewable)

On-course Banners

Start House Placards

A-Net (Safety Fencing Along Course)

Finish Corral Banners

Branded Inflatables

ACTIVATION & NON-COMPETITION INVENTORY

Sponsor Expo Village (custom branded expo tents for retail, sampling and promo efforts)

Stadium hand-outs Advertising on Race Shuttles (busses) Branding/Exposure in Private VIP Hospitality Tent &

VIP Area Non-Competition Banners

(Pedestrian walkways, backside of media fencing, backside of stadium, concessions area.)

All sponsor packages are custom tailored to meet the specific needs

and budgets of partners.

Page 7: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

The exclusive VIP hospitality area at Red Tail Stadium

offers an unparalleled race experience for 1,000 select fans

per day at Birds of Prey. VIP offers premiere race

viewing, live-streaming coverage and

complimentary food and beverage service slope

side.

BOP VIP EXPERIENCE

Page 8: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

The Welcome to Winter evening concerts and beer festival can

provide Brands with the ability to reach and engage with an active,

affluent demographic when they are enjoying the outdoors and

receptive to messaging. All concerts are free, family-friendly and

provide our guests with a fun-filled evening in Vail and BC Villages

after long days on the slopes.

Page 9: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

Welcome to Winter fundraisers and parties are a variety of premium,

world class social events which are perfect for client entertainment

and VIP hospitality. Align your Brand with a premium VIP event or

host your clientele at the Black Diamond Ball, the Legends Banquet

and/or Dining w/the Stars events and it will be an experience they will

remember for years to come.

Page 10: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview
Page 11: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

All sponsor and hospitality packages are custom tailored to meet the specific needs and budgets of partners. A partial list of opportunities include: Marketing, Media, Promotions: • On Course Branding, On Mountain branding, In-Village

Branding • Custom displays, logo integration & on-site activation

booths • TV commercials and features • Sampling, retail, and product placement • Digital and social integration • Sweepstakes / Consumer Experiences • Entitlement Rights to specific events • Sales opportunities (mainly via alcohol concessions) • Client Entertainment & Corporate Hospitality • VIP World Cup race tickets which provide food, drink, and

premium viewing areas for the World Cup races • Lift Access, equipment rental, lodging, ground transport, and

VIP Gifts • Individual tickets or group tables to VIP Parties, social events

and Fundraisers • Custom private or semi-private (on-mountain) dining

experiences • Legends interactions (Dining with Legends, guided ski tours,

etc…)

Partnership Opportunities

Page 12: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview
Page 13: Welcome to Winter / Birds of Prey World Cup Sponsorship Overview

For a custom

proposal, please

contact Dave Dressman

Sponsorship Director

619.764.0940

[email protected]