welcome webinar attendees. topics covered today why do you need to market your business online? old...
TRANSCRIPT
Welcome Webinar Attendees
Topics Covered Today
• Why do you need to market your business online?
• Old way vs New way of marketing • 7 Secrets of being found online• Do I need an outside consultant to be found
online?
Why Do You Need To Market Your Business Online?
• There are over two billion people online
• 93% of online experiences begin with a search engine – even when shopping locally
• The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo
What Used To Affect Page 1 Ranking
• Keyword stuffed content• Keyword domain names• Backlinks – prevented average local business
from doing their own marketing
New Way• Good content that relates to the search term• Predominance• Social media activity• Video marketing• Reviews• Mobile
7 Secrets Of Being Found Online
# 1 It all starts with keywords
• Knowing your target keywords is your first step
• Choose your battles• Don’t spread yourself too thin
# 2 Content is King
• Search engines “feed” on content
• Train Google to keep crawling and indexing your site
• Naturally” include your keywords in your content
#3 Have an active social media presence
• Social is becoming more important to search engines
• Add sharing buttons to your website to promote sharing!
• It is all about engagement
#4 Get links from other high value RELEVENT sites
• A link is like a vote for your site• Some votes matter more than
others• New Trend – Negative SEO –
purposely adding poor backlinks to your site
# 5 Video
• Google LOVES video!• Roll the camera regularly!• Use your keywords in the video
and the video title
6. Leverage Channels
• Examples include: - YouTube - Google+ - Craig’s List - Pinterest• Get your content on them• They will rank!
# 7 Optimize for local• Include local keywords
throughout content and site• Add your local address to your
site• Add your local phone number• Get listed in all local directories• Create local videos• Get links from local
organizations and businesses (hint – your local chamber)
Online Marketing: It’s worth it!• The ROI of Online Marketing is
well documented• A highly ranked website works
24/7, when your sales team is asleep
• A well-ranked website is a very sellable asset
Does Online Marketing Require an Outside Service?
• Some aspects of online marketing still require specialists– Text Messaging Campaigns
• Everything else you can do your self– Let an employee do for you– Hire an intern– Use a son or daughter in high school or college
Many People Have Asked Us How Can We Do This Ourselves
What Is Local Internet Secrets?A Unique Membership Site
• Easy-to-follow video training – Coffee-break-sized videos– Step-by-step downloadable instructions – A place to ask your questions – and get answers
• Easy-to-follow “Blueprints”– Search (SEO)– WordPress– Social Media– Mobile Marketing
• A place to find resources – Affordable outsourcing options– Helpful tools
What We Provide• Keep the website current– Regularly adding new videos– Schedule webinars with experts in their field to
present to members• Private Google + Community • Monthly Q & A sessions for Local Internet Secrets
members • 30 Day Money-Back guarantee
Your Investment
$97/ Month
Save $27/MonthCoupon Code = BTT
http://businesstrainingteam.com/business/
Tour Of The Site
http://businesstrainingteam.com/business
