Welcome to my portfolio where passion meets production and ideas turn into visuals!

Resume HigHligHts

Software Skills Personal SkillsDesign SkillsLogo and Identity Development

Advertisement Design

Promotional Material

Editorial Design

Print Production

Web Content Managing

Website Banners

Stationary Materials

Communication

Creativity

Time Management

Organization

Commitment

Team Player

Adobe Suite CS5-CC

Indesign

Illustrator

Photoshop

Dreamweaver

Muse

Microsoft

Word

Powerpoint

Excel

Acrobat Pro

Web Knowledge

HTML & CSS

Wordpress

QuarkXpress

Corporate BrandingCorporate Brand and stationery developed for a luxurious modern salon and spa called serenity. Designed to reflect the relaxing, calm essence of the company and the modern classy services they provide.

Programs: illustrator inDesign

460 Centre St. Barrie, Ont. L0M 1J0

serenityss.ca

serenity@salonspa.ca

705 123 4567

ESCAPE TO TRANQUILLITY.

460 Centre St. Barrie, Ont. L0M 1J0

serenityss.ca

serenity@salonspa.ca

705 123 4567

ESCAPE TO TRANQUILLITY.

460 Centre St. Barrie, Ont. L0M 1J0

serenityss.ca

serenity@salonspa.ca

705 123 4567

ESCAPE TO TRANQUILLITY.

Organization BrandingBranding developed for an organ donation organization called MyDonation. Designed to be approachable for all ages and create a calming and comforting aspect to a serious and sensitive subject matter.

Programs: illustrator inDesign

In the event of my death, I hereby give my functioning organs to someone who needs them.

Signature

In the event of my death, I hereby give my functioning organs to someone who needs them.

Signature

In the event of my death, I hereby give my functioning organs to someone who needs them.

Signature

Corporate Branding and Stationarylogo and stationary design for a landscape and maintenance company called gaff’s grass and Gardens. Designed to reflect the high-end products and professional service the company provides.

Programs: illustrator inDesign

Corporate AdvertisingMagazine and newspaper created for gaff’s grass and Gardens. Promoting their services by allowing people to envision their dreams and needs.

Programs: inDesign

George Gaffiero

705 - 434 - 7095gaffsgrassgardens@landscape.ca

gaffsgrassgardens.ca

C reate your own outdo or oasis!

Everyone deserves their own backyard getaway!

Transform your valuable outdoor space to express your own style and bring your home

décor from the inside out.

Gaff ’s Grass and Garden will capture your vision and will make

your outdoor oasis dreams a reality.

Your lawn is a major part of your curb appeal. It allows your landscaping and house exterior to be emphasized.

With Gaff’s Grass and Garden you can have that perfect lawn without spending large amounts of money and time in your yard.

C ompliment your home with lush green grass!

Looking for the perfect Lawn?

george gaffiero

705 - 434 - 7095gaffsgrassgardens@landscape.ca

gaffsgrassgardens.ca

Website DesignDesktop and mobile website designed for a landscape and maintenance company called gaff’s grass and Gardens. Designed to reflect the high-end products and professional service the company provides.

Programs: Muse illustrator

Corporate Branding and MenuLogo, menu and product label development for a Bohemian cafe called Iconoclast. Designed to reflect the relaxed, social feel and handcrafted aspect of the cafe.

Programs: illustrator inDesign

Product AdvertisingMagazine advisements to promote Fresh Step Kitty Litter. Designed to educate people about the product and create trust between the consumer and company using a fun and interactive advisement.

Programs: illustrator inDesign

Plant Extracts

Paw ActivatedFragrance

ActivatedCarbon

Odour eliminating antimicrobials

AbsorbentClay

Benefiting in all that matters when it comes to kitty litter. From protecting your cat with environmentally friendly ingredients and protecting your home with odour eliminating magic.

To learn more visit www.freshstep.com Taking freshness to the next step!

Take the first step to the right step with Fresh Step Kitty Litter.

Its the leading brand that specializes on the protection of you precious kitty and the cleanliness of your home.

With our new advanced odour eliminating features including absorbent clay, plant extracts and paw activated fragrance it is a guarantee for a happy kitty and a happy owner. Taking freshness to the next step!

Take the

stepfresh

!

Advocacy PosterAn awareness poster to spread the word about Mental Health. This poster was directed specifically toward anxiety and to inform people that its not always a visible illness.

Programs: illustrator inDesign

Event Promotional MaterialPoster, postcard and banner ad developed for Georgian College’s annual SDVA Scholarship Show and Open House. Designed to reflect the overall essence of design and different programs involved.

Programs: illustrator inDesign

Promotional CampaignA series of advertisements to promote tourism to British Columbia through CanTravel. Designed to reflect the natural beauty from landscapes to cityscapes that British Columbia has to offer by using breathtaking photos and hand-rendered typography.

Programs: illustrator inDesign Photoshop

Corporate AdvertisementPromotional brochure to market the beautiful Muskoka resort - Chaba Peak. Developed to reflect an amazing getaway to the breathtaking countryside location. Designed to portray the aspects of Escape, Relax and Explore it allows people to envision themselves at this vacation spot. These aspects also relate to the services, amenities and overall environment and essence of the resort.

Programs: inDesign Photoshop

Editorial ReportsCorporate CSR report for the LCBO to display the community and environmental involvement of the company. Focusing on the concept ‘Benefiting Locally’ to reflect the company’s contribution to the community and its consideration for the environment.

Programs: Photoshop inDesign

Editorial ReportsAn LCBO corporate annual report developed to display the financial standings and company mission. Focusing on the concept ‘Introducing Local’, which is a major part and mission for the LCBO throughout the reporting year based on their sales, products and job industry.

Programs: Photoshop inDesign

Magazine EditorialEditorial materials developed for an outdoor and nature magazine called Backyard Solutions. Designed to reflect on the organic, high class, unique and inspirational aspect that the contents and elements of the magazine produces. Along with a modern and clean style to appeal to all audiences.

Programs: inDesign

Magazine EditorialCover, contents and a feature 2-page spread created for Muzik magazine. A magazine focused on all aspects and genres of music.

Programs: Photoshop inDesign

Package RedesignPackage redesign of the original Lipton tea box, bringing it to a new level and creating a higher-end product.

Programs: Photoshop illustrator

Package DesignSnow goggle package and point of purchase created for a fictional Oakley goggle brand Squalls. Targeted towards men and designed to reflect the edge and extreme aspect of the sport.

Programs: Photoshop illustrator

Corporate BrandingBrand development for a high end fiction jewelry store named Signature. Along with a style guide created to display the appropriate use and standards of the brand.

Programs: illustrator inDesign

Logo Logo Variat ions

About The Logo Landscape Logo

Primary LogoSimpl i f ied Logo

Wordmark Logo

Iconic Logo

The signature logo is developed to represent the essence of the company and its values. The primary logo is a combination of an iconic logo and wordmark.

Consisting of an abstract script ‘S’ that reflects the elegance of the company while pertaining its name along with a stylistic ring incorporated within the contour lines.

To enhance the classic and modern style, it is parried with a clean type face for the company name.

The landscape logo is the second logo option from the primary. Using the same elements just in a different layout with the icon to the left at a smaller scale and the wordmark paired to the right.

This logo can be used when spacing options for where the logo is to be placed is minimum or a horizontal format.

Our stacked logo with the icon and wordmark is our primary logo. Used in our corporate colours as indicated.

When appropriate the proper logos can be reproduced in solid black or white against corporate colours. When used against imagery the white version is preferred, however please use best judgement.

The simplified logo is to be used when being placed at a small size where ‘jewellers’ is illegible. Along with when place against imagery that creates difficulty to read the logo.

This logo may also be used in promotional material when the name of the company is mentioned in greater contexts and the logo is a secondary element.

The wordmark logo may be used on products, and specified marketing material. Used when the space is limited for the logo and only required as secondary element to enforce branding.

When using the wordmark logo both lines of type must be included at all times.

This logo option is to only be used at a last resort when the primary or other variations aren’t suitable.

Only to be used when the logo is at a really small size where the typography is illegible and/or does not require the wordmark addition due to the name is written else where in a different contexts near the logo.

Our Brand

Logo

Logo Variations

Logo Misuse

Logo Clear Zone

Colour

Typography

Our Brand

Logo

Logo Variations

Logo Misuse

Logo Clear Zone

Colour

Typography

Brand Style Guide2015

705 - 321 - 4545

graphics@alishacrowe.ca

alishacrowe.ca

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