Welcome To The #Social EraWhere Business Is Unusual

Unusual Has A Different Meaning

In the way we think about business

• From Profit to Purpose• From Meaningless to Meaningful• From Producing Things to Producing Value• From Employees to Freelancers• Where Making a Difference Matters• From Competitive to Collaborative Advantages• From Tangible Results to Intangible Value

@JDeragon

business has changed

and the rules have changed@JDeragon

11 Rules That Create Meaning….

1. Connections Create Value

2. Power in Community

3. Collaboration > Control

4. Celebrate Onlyness

5. Allow All Talent

6. Consumers Become Co-Creators

With Purpose And….@JDeragon

for meaningful work that…

7. Mistakes Can Build Trust

8. Learn. Unlearn. (Repeat)

9. Bank on Openess

10.Social Purpose Unleashes Ownership

11.There Are No Answers

makes a difference@JDeragon

this is causing a power shift

Managing minds: top-down, bottom-up and outside-in collaboration

@JDeragon

The Social Era Is about how we create value by…1. How We Organize2. How We Deliver value3. How We Sell & Market4. Why It Matters to Competitiveness5. How We Scale Performance6. How Purpose Drive Alignment7. Adapting & Promoting Openness8. How We Create Change

@JDeragon

What the industrial era meant to production of tangible things the Social Era will mean to the production of value from intangible things

@JDeragon

S&P Index reflects the shift of value to intangibles

@JDeragon

old methods are falling short

• Accounting missing 80% of value

• Business models have not optimized human capital

• Organizational design org charts don’t explain how value is created

• Marketing Connecting people with products and purpose

• Strategic planning you can’t plan innovation from the inside

@JDeragon

drivers of change

1. Stagnant companies and economies

2. Innovation is urgently needed to survive in many industries

3. Culture, trust and co-creation are now understood as key to corporate success

4. Social technologies are empowering customers, stakeholders, employees—and taking control of conversations

the tipping point@JDeragon

Intangibles represent a new economic graph

“Our ultimate dream is to develop the world's first economic graph.”

– Jeff Weiner, CEO LinkedIn

Today, LinkedIn facilitates personal endorsements….

…tomorrow, companies will also be measured in this way.

@JDeragon

Source: Corrado and Hulten (2010). Last point plotted is 2007.

Intangible capital

Computerized information

– Software

– Databases

Innovative property – R&D, broadly

defined

– Copyrights and licenses

– Designs

Economic competencies

– Marketing and branding

– Strategic firm practices

Intangible vs. tangible investment rate rises over time in the United States

www.conference-board.org/data/intangibles/

Long-term investment shift

For now, holding at +/- 80%

@JDeragon

The Social Era Will Accelerate…

knowledge about intangible assets@JDeragon

Social Era Performance is…

driven by the intangibles

The Social Era Will Produce

Smarter Companies that know how to quantify tangible value created from

intangible assets.

Learn more from Smarter Companies

www.smarter-companies.com

@JDeragon