Well, that was awkward.Well, that was awkward.

By: Kenzie GarrettBy: Kenzie Garrett

Background InformationBackground Information

This billboard was created in This billboard was created in response to Harold Camping’s response to Harold Camping’s prediction of judgment day on prediction of judgment day on May 21, 2011.May 21, 2011.

It was put up on May 22It was put up on May 22ndnd, 2011 , 2011 in Greensboro, North Carolina.in Greensboro, North Carolina.

Harold Camping had also Harold Camping had also predicted the world ending in predicted the world ending in the year of 1994.the year of 1994.

The billboard was a discussion The billboard was a discussion on the website of Reddit.com. on the website of Reddit.com. Somebody had mentioned the Somebody had mentioned the idea of the billboard and had idea of the billboard and had gotten so many comments that gotten so many comments that the idea of the billboard went the idea of the billboard went live. live.

Who is the audience?Who is the audience?

Good job!Good job!

This particular billboard could convey This particular billboard could convey a message to everyone. Mostly the a message to everyone. Mostly the ones who are non believers and also ones who are non believers and also believed in the “Judgment Day” that believed in the “Judgment Day” that camping had predicted would be the camping had predicted would be the targeted audience.targeted audience.

What does this billboard symbolize?What does this billboard symbolize?

You’re right!You’re right!

This billboard symbolizes the This billboard symbolizes the religious views of people who are religious views of people who are believers of the Bible and how it believers of the Bible and how it states that no one will know what states that no one will know what day it will be when Jesus comes back. day it will be when Jesus comes back.

It also symbolizes irony of how It also symbolizes irony of how Camping was so sure about his Camping was so sure about his prediction even though the sun rose prediction even though the sun rose the next day.the next day.

How is the text on the billboard How is the text on the billboard relevant?relevant?

Very good!Very good!

The text is relevant because if it was The text is relevant because if it was not shown then the billboard would not shown then the billboard would have no message and it would not have no message and it would not make sense.make sense.

The Bible verse is also very The Bible verse is also very important because if it was gone important because if it was gone then you would not see the views of then you would not see the views of where the billboard idea was coming where the billboard idea was coming from.from.

How does this show How does this show juxtaposition?juxtaposition?

In one way the contrast of night and In one way the contrast of night and day is being juxtaposed by using the day is being juxtaposed by using the dark and the light colors to show the dark and the light colors to show the meaning of the sun rising.meaning of the sun rising.

Also the sunset is being juxtaposed Also the sunset is being juxtaposed with the words “That was awkward” with the words “That was awkward” also showing that Camping was also showing that Camping was wrong once again with his prediction.wrong once again with his prediction.

What do you notice first? What do you notice first? You notice the text You notice the text

that says “that that says “that was awkward” was awkward” because you can because you can tell it is being used tell it is being used in a mocking and in a mocking and humorous way and humorous way and it makes you it makes you wonder what the wonder what the billboard is about.billboard is about.

EthosEthos

How does this billboard show ethical How does this billboard show ethical appeal?appeal?

Ethical AppealEthical Appeal

The ethical The ethical appeal is the appeal is the religious religious factor of the factor of the Bible with its Bible with its sources and sources and morals for morals for which it which it stands for.stands for.

LogosLogos

How does this billboard show logical How does this billboard show logical appeal?appeal?

Logical AppealLogical Appeal

According to According to believers who believers who read and read and believe in the believe in the Bible it is Bible it is logical that logical that no one knows no one knows the day or the day or hour when hour when Jesus is Jesus is coming back.coming back.

PathosPathos

How does this billboard show How does this billboard show emotional appeal?emotional appeal?

Emotional AppealEmotional Appeal

This shows how believers were upset This shows how believers were upset that someone would contradict their that someone would contradict their beliefs by an incorrect prediction.beliefs by an incorrect prediction.

SourcesSources

Gustin, Scott. "Fox 8." Gustin, Scott. "Fox 8." www.myfox8.comwww.myfox8.com. . N.p., 05/23/2011. Web. 12 Oct 2011. N.p., 05/23/2011. Web. 12 Oct 2011. <http://www.myfox8.com/news/wghp-story-<http://www.myfox8.com/news/wghp-story-nc-man-billboard-110523,0,300126.story>.nc-man-billboard-110523,0,300126.story>.

Garcia, Elena. "The Christian Post." Garcia, Elena. "The Christian Post." www.christianpost.comwww.christianpost.com. N.p., 05/24/2011. . N.p., 05/24/2011. Web. 12 Oct 2011. Web. 12 Oct 2011. <http://www.christianpost.com/news/new-<http://www.christianpost.com/news/new-billboard-calls-campings-non-rapture-billboard-calls-campings-non-rapture-awkward-50451/>.awkward-50451/>.