wellness - afp
DESCRIPTION
wellness...advertiser funded programTRANSCRIPT
Media ProgrammingAFP - Wellness
According to WHO
“Wellness is an optimal state of health. It concerns a person’s individual health
physically, mentally, emotionally, spiritually and also their role in society
and fulfilling expectations in their family, community, place of worship,
workplace and environment.”
7 Dimensions of Wellness
Our Focus???Wellness Tourism
What is Wellness Tourism???
Wellness Tourism is “Travel associated with the pursuit of
maintaining or enhancing one's personal wellbeing.” –
SRI International in association with the Global Spa & Wellness
Summit
Wellness Tourism – The key differences
Wellness Tourists…
In associatio
n with
Presents…
India’s first ever Wellness Week
Our AFP…Part I
Objective:
‘To provide impetus to the rapidly growing ‘wellness tourism’ industry in India by providing a platform to
all the wellness enthusiasts in India as well as all across
the world’.
We provide…
A week to restore the balance in your life
A week to rediscover yourself
A week that will give you a new life
25 acres of landscaped
greenery, water bodies and organic
gardens
Seamless blend of the modern and the timeless, luxury and
simplicity, indulgence and enlightenment
A confluence of traditional and the
modern architecture
"Athithi Devo Bhava" is the defining philosophy at Shreyas. This literally
means, "a Guest is to be served as God."
Shreyas Retreat – BangaloreVenue
Activities
Yoga/ medita
tionHiking/biking
Talks by
eminent
speakers
Special
Healthy
Menu
Bonding
sessions
Spa/ Gyms
A typical day would include…
A healthy breakfast
Multiple activities to choose from: yoga, biking, hiking, etc
An enlightening session with
our esteemed speakers
A bonding session
over herbal tea
Time to rediscover yourself
A peaceful night’s sleep
Dalai Lama Spiritual Leader
Dr. K Chiranjeevi Minister of State
for Tourism Sadhguru Jaggi
Vasudev Isha Foundation
Amitabh KantIncredible India!
Campaign
Bharat Thakur Artistic Yoga
Speakers
Our target audience
Primary TGPeople who travel to several
destinations with the sole purpose of wellness
Secondary TGPeople who travel for business or pleasure but seek wellness to be
a part of their trip
How do we make ‘Moksha’ popular across the
globe???TVC – Incredible IndiaSpecial Website –
www.mokshaindia.comSocial Media Platforms –
Facebook, TwitterWord of MouthContests
Our AFP…Part II
Our Partner: FOX Traveller India Air a 45 min special show everyday for a
week. Show will cover details of ‘Moksha’ Activities taking place each day,
discussions with the speakers, talking to tourists about their experiences during this wellness week
Trivia segment that will highlight the different aspects of wellness, wellness tourism
A segment with a special guest (celebrity, sportsperson) in each episode discussing their viewpoints on wellness and their favorite healthy recipes to remain fit.
Felicitating one person present at ‘Moksha’ in each episode as the ‘Wellness Leader of the day’
Takeaways
To engage individuals to take action to make healthy life style choices by increasing physical activity and encouraging healthy diets
To improve the performance and contribution of individuals in their society/community
To create healthy urban environments that facilitate healthy choices and activity
To brand India as a Wellness Destination
Submitted ByPooja Awasthi – 2
Mitali Balani – 3Mihir Karve – 24
Meeta Khatri - 28Aniket Sharma – 45
Ami Vora - 58
Thank you