WENDY’S BURGER

Campaign from 1984-2012

Where’s the Beef Campaign (1984)

Where's the Beef

Best campaign till date as it has had the most retaining power when it came to the catch phrase: “Where’s the beef?”

Emphasized on the size of the patty that were being served by the competitors

Assured a wholesome burger for the price paid

Concept of using fresh beef instead of a frozen patty

Resulted in $76.2 million in sales

You Know When It’s Real(2009)

endy's

Economic slump, thus advertisements urged consumers to spend more

Freshness of its food and poked fun at competitors

Worked on the consumer’s present outlook towards synthesized foods, and general urge to turn towards natural foods

Appeal to more health conscious consumers

Satisfying consumers’ urge and concern to know about food safety and food sourcing

Wendy’s Way (Now that’s better, 2012)

Wendy's

Re establishing the values the brand was built on

Consistent look, tone and feel which becomes synonymous with Wendy’s

Almost like an answer for the 1984 campaign

Aiming at making Wendy’s synonymous with ‘best beef’

Bibliography

http://www.nytimes.com/2011/09/26/business/media/after-27-years-an-answer-to-the-question-wheres-the-beef.html?_r=0

http://adage.com/article/news/wendy-s-unveils-tagline/233972/

http://online.wsj.com/article/SB10001424052748704252004574457611553266206.html