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Page 1: We're young - and we know you're coming for us

We’re young. And we know you’re coming for us.

Presented by Brian Wong, founder & CEO, Kiip, http://www.brianwong.me

Page 2: We're young - and we know you're coming for us

7things

Page 3: We're young - and we know you're coming for us

A bit about me

Page 4: We're young - and we know you're coming for us
Page 5: We're young - and we know you're coming for us

retweet

255tweets

July 14th, 2009 | by Jennifer Van Grove 21 Comments

Followformation: Quickly Follow Dozens ofCategorized Twitter Users

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Follow Formation

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Followformation: Quickly Follow Dozens of Categorized Twitter Users | Peter Blogathon

07/14/2009 08:43 AM

Followformation: Quickly Follow Dozens of Categorized Twitter Users | HyipLife.com

07/14/2009 09:23 AM

The BlogCatalog Community Blog » Blog Archive » Easily Follow Top Twitter

Users with Followformation

07/14/2009 10:45 AM

Digg Twitter Stumbleupon delicious Facebook MySpace Google Technorati ShareThis Reddit

New and existing Twitter users alike want

to find interesting people to follow. We’ve

created our own useful lists — 100+ musicians,

40 best brands, 26 charities, 75

environmentalists — and there’s a smattering

of Twitter directories, but Followformation launches today to provide a better way to help you follow top

Twitterers.

Followformation is pretty simple to use and understand. Twitter users are broken up into categories of

interest like celebrity, writer, NBA, or travel, which you can select to find new people to follow. Should

you check the preview box, you can even hover over category names to see individual users. Then you

can select to follow the top 10 – 50 from each category, add your Twitter login credentials, and click

follow to automatically follow new people.

It’s important to note that Followformation simply sorts their lists by follower count, so, for any given

category, the top Twitterers are actually just the most followed ones. At some point in the very near

future, users will be able to buy a featured spot at the top of each category, though qualified non-profits

will be given featured spots free of charge.

As it stands, Followformation is the easiest way to follow the top Twitterers by subject matter or topic.

We’re not sure it will add a ton of value to the overcrowded streams of early adopters, but it might prove

a fruitful way for newbies to join the conversation and see who’s tweeting.

More Twitter Following Resources from Mashable

- 10 Ways to Find People on Twitter

- Local Tweets: 9 Ways to Find Twitter Users in Your Town

- Find ‘Em on Twitter: 15 Twitter Directories Compared

Tags: twitter

User reviews: Twitter

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Yesterday 08:05 AM

Hoping they could do a fair trade category. Finding it very hard to buy only fair trade goods and wouldappreciate the help.

Love this idea though.

Reply More !

Yesterday 08:57 AM

I don't have a category to offer...But I do know of a contact for you. :)http://www.theworldbazaar.net/

Cheers,Allie

Reply More !

Yesterday 11:01 AM

Why would you want to buy Fair Trade? It just diverts attention from the things that will really makea difference to Africans such as reducing protectionism and trade barriers. Paying double forsomething won't feed a continent.

I would recommend you read "Dead Aid" by Dambisa Moyo http://www.dambisamoyo.com

Reply More !

Yesterday 08:08 AM

Looks to NOT use OAuth login functionality. Guess they missed the 3rd party app security memo

:-)

Reply More !

Yesterday 08:13 AM

People are RT'ing this like it's a great story or something, seems like just another app that someone atMashable started and the way to get traction is to get a write up here. I mean they only have 133friends on twitter, and they are already asking for advertising opportunity....whateva! shame

Reply More !

Yesterday 11:05 AM

Jayson, as I point out in the article, it services a niche purpose - to help people find and follow topTwitterers. None of us at Mashable are at affiliated with the app or its developers, but as it justlaunched, we did think it was appropriate to share with our readers.

Reply More !

Yesterday 08:14 AM

Cannot create own category which is frustrating. Hopefully it'll fix soon as looks like cool tool.

Reply More !

Yesterday 08:20 AM

It is a new tool. But follow some of the same principles as Twellow and Wefollow.

One tip, don't choose to many categories for you followers. Takes a bit to load.

But I hope we will see some of the approach you mention here in the near future. If all Twitter directoryprograms focus on follower counts then we will continue see new automated programs for addingfollowers.

This program might end up be a cool addition that will make a difference.

Cheers..

Reply More !

Yesterday 08:21 AM

I think it'd be smart to use the wefollow directory for categories. As it is now, there are not enoughspecialized categories.

Reply More !

Yesterday 08:25 AM

Very cool! I like their design.

We actually have this same functionality on TwitterMass.com. Except with ours you can enter your owncustom category and select a popularity threshold for each person followed.

Try it out for yourself at http://twittermass.com.

Also, we're always adding new features that users want to see on the site. You can read the backlog ofrequests or add your very own at http://twittermass.uservoice.com.

We also use OAuth so your information is always kept safe and private.

Reply More !

Yesterday 08:26 AM

They are far too generic - if you are looking for a specific industry sector or specialism to follow like ITsecurity how do you a) list yourself as a business and b) search for other 'sectors'? too broad to worryabout at the moment!

Reply More !

Yesterday 08:31 AM

Nice tool to find peeps in your niche, but just joined Twibes which is based on groups or niche networks.I like the fact that not only can you follow the user from Twibes, but you can join in the nicheconversations for that group and send Tweets from there too. It's one thing to follow, but then it'simportant to engage with your new friends.

Reply More !

Yesterday 08:40 AM

Hovering over the category to see who I will end up following never loads up...FAIL

Reply More !

Yesterday 09:02 AM

I was excited at first read. Then I noted your comment that the "top" Twitterers are just the "mostfollowed." This means nothing to me these days - and in fact can be a sign of a bad Twitterer, in myopinion, with all the pyramid-type follower schemes going on now. People are so desperate to get animpressive number of followers they forget the original point of Twitter - or how to use it effectively andmeaningfully. You can have 30k followers but if they're not interested in what you have to say, or youhave nothing mutual in common, what is the point? (oh right, to convince otherwise naive brands thatyou're a social media expert, got it.)

I'm still seeking the service that can help us identify "best" by more meaningful values.

Thanks for the news, though - good to read.

Kindly,Christine PerkettPerkettPRhttp://www.twitter.com/missusPhttp://www.twitter.com/PerkettPR

Reply More !

Yesterday 09:32 AM

This does seem like just another tool, but with less capabilities. You can only chose the categories theyhave. That sucks. I wonder if it counts towards your PR like Twellow?

Reply More !

Yesterday 09:55 AM

Its surprising to see new apps being launched with OAuth support. OAuth will just add more confidencein using these new apps.

Nonetheless, we have added this to Twitdom at http://twitdom.com/followformation/

Reply More !

Yesterday 11:04 AM

Wheres the "sinnner" category?

Reply More !

Yesterday 12:28 PM

I'm with Jayson, Christine, SIGEPJEDI, and the other skeptics. The value of "Twitter's suggested usersfeature on steroids" isn't to the "chirpers", as Aer so charmingly refers to new people on Twitter whothey ask to entrust them with their password. It's to the people who already have a lot of followers andwant to further pump up their accounts. Classic rich-get-richer stuff -- with bad security to boot. Morehere.

Reply More !

Yesterday 03:51 PM

But the TwitterAnalyzer could help you do much better...

Reply More !

Yesterday 04:24 PM

Hi everyone =) Would like to thank everyone for their support. Would love to address any questions orconcerns or issues that you may have with the app - please give us a shout at hello 'at'followformation.com

One quick thing: there is actually a custom category feature that allows you to type in any category youwish to follow - simply click on the "create your own category" button!

We've been working hard throughout the day to address some glitches - feel free to check it out now if itwasn't working for you before!

Reply More !

Yesterday 09:34 PM

App seems to be down...

Reply More !

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New and existing Twitter users alike want to find interesting people to follow. We’ve created our ownuseful lists — 100+ musicians, 40 best brands, 26 charities, 75 environmentalists — and there’s asmattering of Twitter directories, but Followformation launches today to provide a better way to help youfollow top Twitterers.Followformation is pretty simple to use and understand.... [more] Tweets: 206[RETWEET] Source: mashable.com Category: news Tags: #socialmedia, alike, existing, mashable, ...

New and existing Twitter users alike want to find interesting people to follow. We’ve created our ownuseful lists — 100+ musicians, 40 best brands, 26 charities, 75 environmentalists — and there’s asmattering of Twitter directories, but Followformation launches today to provide a better way to help youfollow top Twitterers.Followformation is pretty simple to use and understand.... [more] Tweets: 204[RETWEET] Source: mashable.com Category: news Tags: #socialmedia, alike, existing, mashable, ...

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[...] the whole story on Mashable ...

[...] post by Jennifer Van Grove and Re-Submitted by HyipLife.com ...

[...] the top Twitter users in particular categories, launched today. I learned of the tool through aMashable article by ...

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BY CHRIS DANNEN Tue Jul 28, 2009 at 11:31 AM

This morning we reported that nearly 70% of adult Americans are clueless about Twitter.

Here's one new tool that can help them out.

FollowFormation is a free service launched last week by an 18-year-old entrepreneur

named Brian Wong. Brian zipped his way through an undergrad business degree and

promptly created a service that he says will help users find and follow top users according

to their interests. "For new users, finding who to follow can be intimidating," he says. In

the first few days of service, FollowFormation gained about 25,000 users, and the number

is rising.

Here's how it works: punch in your interests and your Twitter account, and

FollowFormation automatically adds a selection of people to follow (you get to pick how

many) to your Twitter account. It's a two step process that couldn't be simpler for Twitter

noobs.

What's more interesting than the mission is Wong's plan for monetization. He plans to

auction off spots on a "suggested" list starting this week, and will give some suggested

spots to good causes pro bono. Back in March, he points out, tech blogger Jason Calacanis

made an open offer to Twitter to make him an official suggested follow for $250,000.

That's part of Wong's big idea, but not the whole. "We wouldn't mind Jason grabbing a

spot for 250k," he says, "but we're also targeting legitimate businesses and individuals who

have a genuine cause and need for the additional exposure and awareness." He also said

he will control the auction and won't be afraid to reject listers if they're not consistent

with the "nature" of the list.

Give it a shot, and let us know what you think below.

Tags: Innovation, Technology, followformation, twitter, user, monetize, Consumer Products, Enterprise,innovative products, it, products

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Winky Face

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Page 8: We're young - and we know you're coming for us
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© 2010 Digg Inc. All rights reserved.

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7things

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Help us accomplish something great1

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“Social media is the new Superbowl”

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Vision

BrandRetention overlap

The “Great” Model

Market

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Be cooler than our parents2

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FAIL.

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Show us possibilities3

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Organic interactivity, not contrived4

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The Needs Ecosystem of Youth

Social Approval

Constant Connectivity

Perception of Choice

Social Connectivity

“Idol” Mentality

Innate/Intrinsic Alignment

Contextual Sharing

Compatibility

Cross-platform

Celebrity Alignment

Statement Alignment

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MPL

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Keep it fresh5

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It takes some work

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6Statistics are boogers

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Measuring Youth

Behaviour

Numerical Age

Network Presence

Growth Potential

Brand Affinity

“Youth” is a misnomer7

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© 2010 Digg Inc. All rights reserved.

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© 2010 Digg Inc. All rights reserved.

Aren’t we all?

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1 Help us accomplish something great

2 Be cooler than our parents

3 Show us possibilities, not just pretty pictures

4 We prefer organic interactivity

5 Keep it fresh; blow us away

6 Statistics are boogers

7 We’re all young

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A generation of innovators.