werner puchert - stabilizing the unstable. how to deal with adversity & diversity

PowerPoint Presentation

Modern PowerPoint Presentation

PRESENTED BY -Werner PuchertEquilibrium

Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.

Equilibrium Adoption, Enablement, ExperienceProduct Development Days 2016Werner Puchert


Werner Puchert@weenerdawg

Desmond Louw - www.dnaphotographers.com/


INNOVATION = CHANING MEANING.INCRAMENTEL CHANGE

Simplicity leads to complexity70023venus2009 - https://www.flickr.com/photos/70023venus2009/


Tug of wartoffehoff - https://www.flickr.com/photos/toffehoff/


There is always something trying to mess with the system (Consultant - Being called in when people have problems (in general)

Quest forequilibrium


Products are in this constant state of flux as many forces (innovation, competitors, Socio-economic) tug and pull at them making things unstable.

Neutral vs StableBoston Dynamics


[Explain the states + Products Require Stability (Neutrality makes things not be future proof) ]Unstable - small change + huge impact.Neutral - In a neutral equilibrium, a slight change will not necessarily lead to the system returning to the prior state, but it will not begin to diverge.Stable - return to its stable state even after small (returns to this state).

Everythinglooks like a nailIf all you have is a hammertoffehoff - https://www.flickr.com/photos/toffehoff/


My clients are in this constant state of trying to find some form of stability. I found that when I came into the system looking only from a UX perspective I could sometimes lead to stability, other times its only a neutral state from where a small introduction made things unstable again.

(Dis)gracefulldegradationTale of a South African Bank


[Reflection - Analogy]SA Background and history - no discrimination, experiences for everybody.

Minimum Viable Experience


Explain USSD Mobile Banking

Why did this work so well for us?Horrible UX?


[Example of the AMANZI Platform on SAP for Mineworkers.]Reflection on the factors that is involved. especially when working on complex issues for clients.QUESTION:Why did such a complex platform end up so effective?

Pivot Points

ExperienceAdoptionEnablementrelates to intentuncovers motivationsconsiders technology


[FNB] Technology > Adoption > Experience

Stable State

ENABLEMENTEXPERIENCEADOPTION

ExperienceAdoptionEnablementrelates to intentuncovers motivationsconsiders technologyEnablement& Adoption


[FNB] | Technology > Enablement > Adoption > Context > Experience > Engagement |

ContextEngagementEnablementConnectors

s

FunctionalityContextEngagement

ENABLEMENTEXPERIENCE

ADOPTION

Research


Context | Engagement | EnablementResearch teams | Overlapping

s



ADOPTION

Bring inspiration & innovation to every athlete*in the world

* You have a body you are an athlete

Lesibane Mohale(Accra, Ghana)


Context | Engagement | EnablementResearch teams | Overlapping

Slack& HipChat


[NIKE vs Addidas] | Technology > Enablement > Adoption > Context > Experience > Engagement |




ADOPTION

s


s

Group and private chat, file sharing, and integrationsA messaging app for teams who are changing the world

Finding their stability


[Failure]

M-Pesa in South AfricaCase


[Failure]



ADOPTION

s

AdoptionFailure


[Failure]Why should we trust MPesa[Adoption] Perception of brands they aligned with (Nedbank)[Engagement] Usability of ATMs in Townships Bank Accounts Cash Society[Context] SA Users are more Banked - We still trust banks

Focus on multiple Pivot PointsBenjamin Esham - https://www.flickr.com/photos/bdesham/


More than one pivot point - use my CRM example.


s



ADOPTION


s

adding more features & even took free-functionality away.focusing on their core business and doing it really well.

Evernote& Dropbox


[Failure]

Consider thebigger pictureFinal Thought

s



ADOPTION


YOU ARE PART OF THE SMALLER SYSTEM? BIG PICTURE THINKING.

THANK YOU!EMAIL: [email protected] PuchertFrequently, your initial font choice is taken out of your hands; companies often specify a typeface.

@weenerdawgwww.linkedin.com/in/wernerpuchert


23

Werner Puchert@weenerdawg

Nate Grigg - https://www.flickr.com/photos/nateone/


werner puchert - stabilizing the unstable. how to deal with adversity & diversity

Business