KAAPi cafémelliany hermanus

My café, this time uses Indian style. I decided to transform my café based on Indian style as the Indian culture is something a rare in my country, especially in my hometown of Surabaya. Besides, I’m really in my ambition to introduce Indian culture to surabayanese people.

Therefore, I put the Indian dishes in my café menu, such as prata bread, Indian curries, saag paneer, and many more.. but in Indian, curry is not a dish but a class of dishes. Curries in Indian is different with curries in many place.. because they sell the curry powder only available at their supermarket. As well as Indian beverages like, DeLhi, Badam milk, Gulab ka sharbat, and many more. “Prata bread” is my best menu to be offered to customers. For those who do not like to enjoy the Indian menu, they still can order the American dishes. I provide them with salmon sandwich, king burger, friendfries, and many more. To meet the customers taste, I employ an Indian chef, while for my American dishes I employ a local chef with overseas cooking certificate.

For the design and interior of my café, I copy the room design of Indian traditional houses. I also decorate my café with the original home accessories and painting directly ordered from India.

For the customers enjoyment, I devide the room into two. Smoking open area and non smoking air conditioner room.

- Ones of the means to create a personal business with the international goal

- Introducing the uniqueness of Indian culture in Indonesia as a trend-setter.

- Attract some Indian investors to join me in developing Indian cafes

- To gain self provit as well as country’s income from the Indian tourist’s shopping.

- To achieve the main goal of making “KAAPI café” as famous as starbucks.

My “A” goal is to be the café of choice for Surabaya community, college student’s, families, overseas visitors, and youngsters. As a result, I mean to reach profit as quickly as possible.

Then my “B” goal is to sell franchise under “KAAPI café” to local residents and abroad.

VEGETARIAN APPETIZER’s

1. Papri-Pakauri $5.00Crisp wafers with chick-peas and potato cubes in curd, spiced to taste.

2. Samosa $4.00A light pastry shell stuffed with peas and potatoes.

3. Onion Bhaji $4.50Plain savoury onion fritters, delicately spiced.

4. Shahi Bhajia $4.40Crisp deep-fried vegetable fritters.

5. Paneer Pakora $5.50Indian cream cheese fritters, subtly spiced.

6. Aloo Chaat $4.50A potato delicacy tossed with spices and lemon juice (served chilled).

7. Chicken Pakora $5.50Tender boneless chicken fritters.

8. Keema Samosa $5.00Minced lamb with herbs and spices in a light pastry shell.

9. Murg Kebab $5.95Spicy grilled chicken wings -- dry or in a hot tomato sauce.

10. Assorted Hors D'oeuvres $7.50A mix of vegetarian and non-vegetarian appetizers.

1. Cream of Tomato $3.95Fresh tomato soup with herbs and spices.

2. India's Special $3.95 A protein-rich lentil, onion, and tomato

soup.

3. Spinach 'n' Cream $3.95Spinach soup with herbs, spices, and cream.

4. Chicken Soup $4.25A spicy chicken soup.

1. Tandoori Murg (27) $7.95

2. Chicken Ticca (28) $7.95

3. Chicken Shahi Korma (42) $7.95

4. Finger Chips (only for children) $2.95

1. Roghni Nan $1.95A triangular shaped flat bread.

2. Roti $1.95A whole wheat bread

3. Paratha $3.25A layered and buttered whole wheat bread.

4. Aloo Paratha $3.25Stuffed with mildly spiced potatoes.

5. Kanda Paratha $3.25Onion and garlic bread.

1. Coffee $2.95Regular or decaffeinated.

2. Delhi style Cold Coffee $3.00 (best seller)

3. Chai $3.50A special sweet spiced coffee brewed with herbs, recommended as an after-dinner beverage. Due to the cost of the spices, we can only offer one refill for free.

4. Ice Tea $1.95A cardamon flavored variation.

5. Soda (1 refill) $1.95We have a large variety of sodas

1. Kheer $3.95A very popular rice pudding with almonds, coffee flavour and raisin

2. Ras-Malai $3.95Indian cream cheese balls in double cream with pistachios and a peace of coffee bean

3. Kulfi $3.95An Indian ice cream, available in various flavors - mango, pistachio, coffee, chocolate or strawberry.

4. Cinnamon Bread Pudding $3.95A cinnamon treat with coffeemocha flavour.

the view analysis of my café, I think my café will be a crowded café.. because over there, I choosen for the good area.. so, I believe that my café will so crowded and the marketing of my café, I’ll promote it by a news, brosur, mouth by mouth, etc.

after that, the marketing analysis of my cafe can be go public overseas and famous as another famous café in Surabaya before.

Kaapi presents a unique atmosphere of a café house in down town. Surabaya is the second busiest city of Indonesia with growing industry. Lots of Surabaya residences have been busied with works and targeting business.Therefore, the working people tand to get stressed and experience other behavioural disturbances.

Based on the above situation, I believe my café will find the way to reach a good progress as a new café house in Surabaya.

SURABAYA : The best Location I choose Surabaya as the perfect launch market

due to the several following factors : - the rapid growth population of local

residences - The highly number of visiting students - Down town area of our location - Low costs of promotion - Various yearly celebration

Kaapi café’s regular suctomers is consisted of :

Indian visitors - Indian permanent residences - Overseas tourists - Working people - Local families - College students - Local travelers - Housewives

The above groups of customers segments are concluded as potential regular customers that can maintain the growing business of café house in Surabaya. For example : Indian visitors as well as Indian permanent residences have been in Surabaya for years. Since the visit Indonesian program large numbers of overseas tourist like to come to Surabaya either to visit or to make same investment.

Other groups of working people and local families are quite strong markets.

The business people need to release their working burder while local families like to spend the time together during weekends.

Surabaya has many good qualified universities, the graduates of the local universities may easily find jobs in both local industries and out of islands ones. That’s why the growing students statistics, local and regional, is progessing year by year.

Also, the local travelers who accidently pass though Surabaya may try the uniqueness of the Indian concepts café as a memorable place to tell to their families, friends, and collegaes.

Finally, Surabaya residences are included from mid level to up level families. Generally the housewives of the family have no certain jobs. Once again, this groups of market segment is profitable as long as the Indian café meet their interests.