west virginia co-op presentation
DESCRIPTION
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO: Amy Kaczynski Stonewall Marketing 90 MacCorkle Ave, SW South Charleston, WV 25303 Phone: 304-957-9313 Fax: 304-744-7104 [email protected]TRANSCRIPT
Hi.
full service digital agency
2012 DisplayCo-Op Program
West Virginia Division of Tourism
Display Co-Op Program
The West Virginia Division of Tourism is pleased to announce an opportunity to participate in a Co-Op program that will allow you to promote your city, attraction, or special offering to millions of potential visitors on national websites such as The Food Network and Orbitz.
West Virginia Co-Op Program - DISPLAY
Amazing Benefits
•The State will reserve sites and negotiated rates well below rate card values.
•There are no monthly minimums. Paramore|Redd will help create and manage the media buy.
•All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.
West Virginia Co-Op Program - DISPLAY
Co-Op DisplayDouble the amount of impressions of a normal media buy while cutting your costs in half. How? The State will purchase 50% of the impressions and split the cost with you 50/50.
The viewer has the ability to click to WVTourism.com or your website from your banner creative. This allows the viewer a choice of what to explore in West Virginia.
This option allows you to drive traffic to your website at half the price. Paramore|Redd will produce the creative and handle all aspects of the media buy.
West Virginia Co-Op Program - DISPLAY
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Option 1Campaign Minimum: $5000
Includes:
■2 banner designs
■$900 campaign setup fee
■Between 370,000 and 2 million media impressions depending on the sites selected
■Number of sites on which you can have presence depends on the following:
■Desired length of campaign
■Current inventory
■Media spend
■Campaign reporting and optimization covered by the State
West Virginia Co-Op Program - DISPLAY
Available Websites
Trip Advisor
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available Websites
Orbitz / Away
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available Websites
GAC.com
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available Websites
Travelocity
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available Websites
Pandora
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available WebsitesSouthernLiving.com
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available WebsitesFood Network
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available Websites
Travel Channel
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY
Available WebsitesBridal Guide
All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
West Virginia Co-Op Program - DISPLAY