west washington street annual

West Washington Street

West Lewis Street

Reynard Way

India Street

ANNUAL REPORT FY18 July 1, 2017 - June 30, 2018

Mission Hills Business Improvement District • Annual Report FY18 • !2

Looking back to the July 1, 2017- June 30, 2018 fiscal year for the Mission Hills Business Improvement District, I am pleased by the generosity of business owners who came together several times each month to help improve the overall business climate of the commercial area, and to provide a forum for discussion and a united voice for our members.

This report highlights the many ways we worked together. I hope you will enjoy reading it and soon explore in-person all of the one-of-a-kind neighborhood businesses we have to offer in Mission Hills.

Looking forward, we will continue to build on past accomplishments, while working to do even more to reach our members and to market Mission Hills as the place to enjoy!

J. DANIEL GEDDIS MISSION HILLS BUSINESS IMPROVEMENT, President - 2019

TEAM D&B AT ONE MISSION REALTY

KRISTA LOMBARDI - PresidentSCOTT & QUINN REAL ESTATE

AUDREY PATTERSON - SecretaryPATTERSON ENGINEERING, INC.

TROY CURNETT - Treasurer ONE MISSION REALTY

COLEEN FIELD - Director ALLSTATE INSURANCE

DON HOLMES - DirectorSUSHI DELI I

MINKA HULL - DirectorMISSION HILLS FINANCIAL, INC.

STUART WHITE - Design Committee Chair STUART WHITE DESIGN

FY 2018 Board of Directors

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TRISH WATLINGTON - Vice President THE RED DOOR & BAR BY RED DOOR


The Mission Hills Business Improvement District was organized and established through the combined efforts of local business owners and the City of San Diego’s Community and Economic Development Department in March 2004.

The purpose of the Mission Hills BID is to improve the overall business climate of the commercial area through a committee system which includes: Promotions, Economic

Development, Design, and Mission Hills Parking Advisory committees.

The Mission Hills BID consists of more than 500 business license holders within the geographic boundaries of West Lewis Street, Fort Stockton Drive and Goldfinch Street, the West Washington Street and West University Avenue corridors, Reynard Way and India Street’s International Restaurant Row.

A long history of good design, diverse commerce, historic preservation, and community enhancements set the stage for this lovely neighborhood of unique businesses and lovely residences which attract urban sophisticates of all ages. Active community volunteers representing business owners and residents give of their time and talent to create a strong sense of community ownership, pride, and place.

An elected board of directors, consisting of local business owners holding a current business license within the above described boundaries, and an executive director provide a united voice for our members and give each business owner the ability to flourish.

At our monthly meetings our agenda focuses on actions that:

•ENHANCE the growth and improvement of Mission Hills businesses;

•CREATE PARTNERSHIPS between business and property owners that promote economic revitalization and combat deterioration in the community served by the Mission Hills Business Improvement District; and

•ADMINISTER business and property owner assessment districts under contract with the City of San Diego, all of which are provided for by one or more ordinances of the San Diego City Council, including but not limited to Ordinance #0-17229 (the “Ordinance”), which may be amended from time to time by the San Diego City Council.

The Mission Hills BID is always looking to partner, expand and provide resources to businesses and other community organizations which keep the economic climate strong.

Please consider how you might become more involved in making Mission Hills an exciting place to live, work, shop, dine, sip, and indulge.

About the BID

MISSION HILLS BID BOUNDARIES MAP


BECK and COMPANY, CPAs

INDEPENDENT AUDITOR’S REPORT MISSION HILLS BUSINESS IMPROVEMENT DISTRICT

AUDITED FINANCIAL STATEMENTS JUNE 30, 2018

To the Board of Directors MISSION HILLS BUSINESS IMPROVEMENT DISTRICT We have audited the accompanying financial statements of Mission Hills Business Improvement District which comprise the balance sheets as of JUNE 30, 2018 and the related statement of revenues, expenses and changes in fund balances and cash flows for the year then ended, and the related notes to the financial statements. Management’s Responsibility for the Financial Statements Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal controls relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error. Auditors Responsibility Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. Opinion In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Mission Hills Business Improvement District as of JUNE 30, 2018, and the results of its operations and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America. Report on Summarized Comparative Information We have previously audited the company’s June 30, 2017 financial statements, and we expressed an unmodified opinion on those financial statements in our report dated October 9, 2017. In our opinion, the summarized comparative information presented herein as of and for the year ended June 30, 2017, is consistent, in all material respects, with the audited financial statements from which it has been derived.

Charles F. Beck, CPA Beck and Company, CPA’s, Inc. September 7, 2018

(1) 701 Palomar Airport Road, Carlsbad, CA 92011 760-295-2251 Fax 760-295-2273

[email protected] [email protected]

2018 2017Operating Total

Fund Funds

REVENUESB.I.D. Reimbursement 30,834$ 34,029$ SBEP Management Grant 21,692 22,046 Other Grants - 25,000 Special Events 40,988 31,788 Contributions 2,707 4,500 In Kind Donations 27,578 15,291 Other Revenue - 7,244

TOTAL REVENUES 123,799 139,898

EXPENSESProgram Services 102,066 119,474 General and Management 20,005 19,572

TOTAL EXPENSES 122,071 139,046

INCREASE (DECREASE) IN NET ASSETS 1,729 852

NET ASSETS, BEGINNING OF YEAR (1,077) (1,929)

NET ASSETS, END OF YEAR 652$ (1,077)$

MISSION HILLS BUSINESS IMPROVEMENT DISTRICTSTATEMENT OF REVENUES, EXPENSES, AND CHANGES IN FUND BALANCES

YEAR ENDED JUNE 30, 2018(With Comparative Totals for 06/30/2017)

See accompanying notes to financial statements(3)

FY 2018 Financials


Business-to-Business Mixers hosted on a quarterly basis by the Mission Hills BID at a local Mission Hills venue – A fun way for business members to network and get to know other business members.

FALL 2017 BUSINESS MIXER Wednesday, September 20, 2017 5:30–7:30PM

Took place at Shakespeare Pub & Grille and hosted by general manager, Ruth Thomas.

3701 India Street San Diego, CA 92103

RAFFLE ITEMS DONATED BY:

• Barkhouse

• El Indio

• Gelato Verro Caffe

• Huntress Florals

• Lavish

• Meshuggah Shack

• Mission Hills Florist

• Mission Nails & Spa

• Patio Express

• RestorMedicine

• Rubicon Deli

• Shakespeare Pub & Grille

• Starlite

• Studio Barre

Quar

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Mixe

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2017 ANNUAL MEETING AND BUSINESS MIXER Wednesday, November 8, 2017 4:30–6:30PM

729 W Washington Street San Diego, CA 92103

Took place at BAR by Red Door and hosted by owner, Trish Watlington.

During this meeting, the election of directors and officers to the Mission Hills Business Improvement District Board of Directors for 2018 were held. Our Special Guest Speaker was Councilmember Chris Ward.


• Farmer’s Bottega

• Gelato Vero Caffe

• Harley Gray Kitchen & Bar

• Howlistic

• Karina’s Ceviches & More

• Kettle & Stone

• Lavish Aromatherapy

• Meshuggah Shack

• Mission Nails & Spa

• The Patio Express

• Shakespeare Pub & Grille

• Stacey Himmel Stationery

• Starlite

• Tangerine Salon

Come mix with us!


MID-WINTER 2018 BUSINESS MIXER Wednesday, February 21, 2018 5:30–7:00PM

Took place at Tomas Sol and hosted by owner, Steve Burke.

301 West Washington Street San Diego, CA 92103


• Cake Bakery

• Huntress Florals

• Karen Estabrook, MT

• Mission: FIT

• Mission Hills Florist

• Mission Hills Nursery

• Patio Express

• Saffron & Sage

• Tangerine Salon

SPRING 2018 BUSINESS MIXER Wednesday, May 16, 2018 5:30–7:00PM

Took place at Saffron & Sage and hosted by owner, Cristin Smith.

2555 State Street San Diego, CA 92101


• Chiropractique• The Frame Maker• Harley Gray Kitchen & Bar• Huntress Florals• Gelato Vero Caffe• Lavish Aromatherapy• M-Theory Records• Maison en Provence• Meshuggah Shack• Mission Nails & Spa

• The Patio Express• The Patio on Goldfinch• RestorMedicine• Saffron & Sage• SD County Fair Tickets• Say Lula - Lisa• Say Lula - Michael• Tangerine Salon - Amanda• Tangerine Salon - Product


Count of Social Media Followers in FY18

500

700

900

1100

1300

1500

1700

Jul 1

7

Sep 17

Oct 17

Nov 17

Feb 18

Mar 18

Apr 18

May 18

Jun 1

8

1,5041,549 1,567 1,573 1,596 1,612 1,617 1,627 1,636

884

9881,029 1,043

1,102 1,111 1,128 1,139 1,137

639 655 672 676 702 714 715 714 722

Facebook Instagram Twitter

Social Media

MissionHillsBID MissionHillsSDMissionHillsSD

The Mission Hills BID regards social media as a powerful tool to share news, highlight individual businesses, and promote Mission Hills as a premiere destination of the Greater San Diego region and beyond.

In FY18, the BID continued its efforts to organically increase audience growth across our three social media platforms, Facebook, Instagram, & Twitter. The trendline is upwards!

Follow us and Let’s get social!

#MissionHillsSD


Projects & Activities

July 2017 •A Word from our President: “Happy 4th of July Mission Hills!•Le Petit Stroll along the West Lewis Shopping District.•Nine New Smart-Metered Parking Spaces Installed on West Washington Street.

August 2017 •A Word from our President: “Deliziosa Mission Hills – Sip, Shop, Enjoy”•Lazy Acres Apple Biting Ceremony - Soft Opening and Grand Opening•Call for Entries for Business Pitch Competition in San Diego.•Taste of Mission Hills 2017 Tickets Go on Sale.

September 2017 •A Word from our President: “Exciting Autumn!”•Free Old Town Trolley transportation announced for attendees of the 6th Annual Taste of Mission Hills.•Bike Fix-It Station and Electric Vehicle Charging Stations installed at Lazy Acres.•Reynard Way Parking & Transportation Study Community Kick-Off Meeting•Instagram Photo Contest to Win Two Tickets to Taste of Mission Hills.•Web/Social Stats: Top Instagram Post on @missionhillssd Over Past 30 Days was Lazy Acres Apple Biting Ceremony.

The following are monthly highlights from FY18 (July 1, 2017 through June 30, 2018). Please visit MissionHillsBID.com or find us on Facebook, Instagram, or Twitter for more exciting Mission Hills news!

Nine New Smart-Metered Parking Spaces Lazy Acres Apple Biting Ceremony

Reynard Way Parking & Transportation Study

Instagram Photo Contest


October 2017 •Taste of Mission Hills 2017 Trolley Map available. Trolleys sponsored by Lombardi Team, Harley Gray Kitchen & Bar, and Brad Sund - State Farm Insurance.•Coffee with a Cop at Meshuggah Shack with Officer David Surwilo.•MTS Bus Line 83 in Mission Hills saved, with reduced operating hours.•Web/Social Stats: Over past 30 days, MissionHillsBID.com reached 3,806 unique users, generating 10,911 pageviews.

November 2017 • A Word from our President: “Oh So Thankful this Thanksgiving”• Celebrating Shop Small with Sip & Shop in Mission Hills - Free ‘Sip List Guides’ provided. Free

Old Town Trolley transportation available.

December 2017 •A Word from our President: Buon Natale - Joyeux Noël – Feliz Navidad – Merry Christmas•Learn How to get Tax Credits to Grow Your Business (California Competes Tax Credit)•Trish Watlington, Longtime Mission Hills BID Board Director and Owner of The Red Door and BAR by Red Door sells businesses.

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Maîson en Provence owner, Marielle Giai (center) and Councilmember Chris Ward with family (right) at Shop Small in Mission Hills.

Trish Watlington sells The Red Door.


January 2018 • A Word from our President: “Felice Anno Nuovo + Happy New Year + ¡Feliz Aňo Nuevo!

+ Bonne Année.”• New Mission Hills Architectural Banners Designed and Installed.• Information shared regarding Utilities Undergrounding Program Draft Master Plan

Update.

February 2018 •A Word from our President: “Madly in Love in Mission Hills – Reservations Suggested.”•New Parking Meters and Bike Hitch Installed at Fort Stockton Drive and Hawk Street.•Information Shared regarding appearance of freestanding bike sharing companies in Mission Hills•Terry Parks, past Mission Hills BID Board Director and owner of Washington West Hair Studio Sells Business.•Web/Social Stats: Top Facebook post over past 30 days was the mixer at Toma Sol.

March 2018 • A Word from our President: “Mad for March in Mission Hills”• San Diego Workforce Partnership Seeks Local Small Business Retailers for Research

Interviews.• Trust Restaurant Group chooses Mission Hills for new restaurant concept.• Lavish Aromatherapy Opens New Lavish Spa Location on Reynard Way.• Petco Park Adds Local Mission Hills Restaurant, Blue Water Seafood Market & Grill

to Dining Lineup.• Web/Social Stats: Top Facebook post over past 30 days was Trust Restaurant Group

choosing Mission Hills for new restaurant concept.

Projects & A

ctivities

Mission Hills Architectural Series Banners Installed

Freestanding Bike Shares appear in Mission Hills.

Trust Restaurant Group Chooses Mission Hills


April 2018 •A Word from our President: Springtime Indulgences in Mission Hills.”•Mission Hills Community Garage Sale - Sponsored by Maureen & Antoinette.•Free Shredding Event - Sponsored by One Mission Realty.•Swearing-in Celebration of Toni G. Atkins, the 48th President Pro Tempore of the California State Senate.•Web/Social Stats: Top post on MissionHillsBID.com over past 30 days was Mission Hills Community Garage Sale. @missionhillssd Instagram audience is made up of 70% female, 30% male with the largest age demographic being 25-34.

May 2018 •A Word from the BID: “What is PROW?”•Electronics Recycling Event - Sponsored by Woods Real Estate.•Cocktails with your Councilmember Chris Ward.•Reynard Way Parking & Transportation Study Community Outreach Meeting.•Promoted Bike to Work Day. •Increased Parking Added to 700 Block of West Washington Street.•Feedback Requested: Reynard Way Parking & Transportation Modalities Study Survey•Web/Social Stats: Top Instagram post at @missionhillssd over the past 30 days: Tips jar at The Patio Express.

June 2018 •A Word from the BID: Mission Hills BID Asks for Community Feedback on Reynard Way.•Rock ’n’ Roll Marathon Road Closures.•Worker’s Compensation Action Network Town Hall & Summit.•Reynard Way Parking & Transportation Modalities Study Survey Results Published.•Web/Social Stats: Top post on MissionHillsBID.com over past 30 days: Reynard Way Parking Study.

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s Toni G. Atkins, 48th Pro Tempore of California State Senate

Increased Parking on W. Washington Street Replaces Old Red Cub

Reynard Way Study - Design Options


There are many advantages for those who locate their business in a business improvement district. In Mission Hills, the BID showcases its business district as a unique destination for selective consumers. With a focus on promotions, design, economic development, and parking committees, the BID continues to make a meaningful difference for visitors who want to spend time in lovely surroundings.

The Mission Hills BID has a desirable look and feel. Many describe it as a posh neighborhood with urban sophistication. The residential community continues to attract business executives and professionals with families seeking high performing schools for their young children. Often mentioned are the unique upscale small businesses and their entrepreneurial owners who add to the delight of being in the Mission Hills BID.

We believe a neighborhood of lovely small businesses and beautiful residences go together.

For more information, please contact:

MissionHillsBID MissionHillsSD MissionHillsSD

CONNECT WITH THE MISSION HILLS BID

Susan McNeil Schreyer, Executive Director 325 W. Washington St. #2228San Diego, CA 92103 Phone: [email protected]

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