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Q2 (April-June) 2010 CAPE TOWN & WESTERN CAPE DESTINATION PERFORMANCE

South African Tourism (SAT) has released their Q2 2010 Report. According to this report, the Western

Cape experienced a 41.2% growth with 374,305 tourist arrivals in Q2 2010. There has also been an

increase in the Total Foreign Direct Spend (43.6%) where the province achieved R5.6 billion.

SAT started a new series of quarterly reports, thus the Destination Performance report deals with tourist

arrivals rather than international arrivals. Tourist arrivals (definitions below) exclude day visitors and

should therefore not be confused with international arrivals.

Definitions

International/foreign arrivals: Any person travelling to a place other than that of his/her environment for

less than 12 months and whose main purpose of the trip is other than the exercise of an activity

remunerated from within the place visited. The closest possible approximation to this definition, based on

the historic format issued by Statssa, is all foreign arrivals less “workers” and “contract workers”.

Tourist arrivals: Any visitor travelling to a place other than that of his/her own environment for more than

one night, but less than 12 months and whose main purpose of the trip is other than the exercise of an

activity remunerated from within the place visited.

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Q2 2010 National Tourism Performance at a glance Total number of tourist arrivals to South Africa in Q2 2009 1,656,654 Total number of tourist arrivals to South Africa in Q2 2010 1,970,025 Q2 2009/2010 growth in tourist arrivals to South Africa 18.9% Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2009 R13.3b Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2010 R17.2b 2009/2010 growth in spend from tourists visiting South Africa 29.3% Total number of bed nights spent by tourists visiting South Africa in Q2 2009 13.1 million Total number of bed nights spent by tourists visiting South Africa in Q2 2010 15.8 million Q2 2009/2010 growth in number of bed nights spend by tourists visiting South Africa 20.6% Average length of stay of tourists visiting South Africa in Q2 2009 8.3 nights Average length of stay of tourists visiting South Africa in Q2 2010 8.7 nights Average number of provinces visited in Q2 2009 1.2 Average number of provinces visited in Q2 2010 1.3 Q2 2010 Cape Town & Western Cape Tourism Performance at a glance Total tourist arrivals to the Western Cape in Q2 2009 265,065 Total tourist arrivals to the Western Cape in Q2 2010 374,305 Q2 2009/2019 growth in tourist arrivals to the Western Cape 41.2% Western Cape’s share of tourists visiting South Africa in Q2 2010 19% Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2009 R3.9b Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2010 R5.6b 2009/2010 growth in spend from tourists 43.6% Western Cape’s share of spend from tourists in Q2 2010 32.6% Total number of bed nights spent by tourists visiting the Western Cape in Q2 2009 3,839,173 Total number of bed nights spent by tourists visiting the Western Cape in Q2 2010 5,138,166 Q2 2009/2010 growth in number of bed nights spent by tourists visiting Western Cape 33.8% Q2 2010 Western Cape’s share of bed nights spent by tourists visiting South Africa 32.6%

Tourist Arrivals Q2 2009-2010 Top 10 source markets

Zimbabwe was the leading source

experienced an increase

The UK, Germany and the USA

as in the previous years.

Q2 2009/2010 Provincial Distribution of

Gauteng had the highest number of

arrivals, followed by the Western Cape

Gauteng W.Cape

Q2 2009 781,941 265,065

Q2 2010 1,053,963 374,305

09/10 % change 34.8% 41.2%

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Nu

mb

er

of

tou

rist

arr

iva

ls

Country

Zimbabwe

Lesotho

Mozambique

Swaziland

Botswana

UK

USA

Namibia

Zambia

Germany

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National Tourism Statistics

Top 10 source markets of tourist arrivals to South Africa

was the leading source market of tourist arrivals to South Africa

increase of 16.5% from Q2 2009.

UK, Germany and the USA were the only overseas source markets in the t

years.

Provincial Distribution of Tourist arrivals

Gauteng had the highest number of tourist arrivals in Q2 2010, achieving

, followed by the Western Cape which achieved 374,305 tourist arrivals

W.Cape E.Cape KZNMpuma

langaLimpopo

North

WestN.Cape

265,065 59,640 198,798 241,871 213,708 102,713 19,880

374,305 94,561 267,923 228,523 254,133 161,542 17,730

41.2% 58.6% 34.8% -5.5% 18.9% 57.3% -10.8%

Q2 2010 Q2 2009 Difference

Arrivals Rank Arrivals Rank Q2

327,349 1 280,901 1 46,448

276,146 2 263,446 2 12,700

242,085 3 244,593 3 -2,508

160,245 4 166,050 4 -5,805

140.519 5 131,163 5 9,356

99,090 6 93,239 6 5,851

84,880 7 59,172 7 25,708

47,574 8 45,451 8 2,123

38,266 9 34,656 9 3,610

31,423 10 31,952 10 -

arrivals to South Africa in Q2 2010 and

s in the top 10 in Q2 2010,

2010, achieving 1,053,963 tourist

arrivals.

N.CapeFree

State

19,880 134,189

17,730 130,022

10.8% -3.1%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

09

/10

% ch

an

ge

Difference %Growth

Q2 09/10 Q2 09/10

46,448 16.5

12,700 4.8

2,508 -1.0

5,805 -3.5

9,356 7.1

5,851 6.3

25,708 43.4

2,123 4.7

3,610 10.4

-529 -1.7

Eastern Cape recorded the highest growth rate of

Gauteng and KwaZulu-

of 10.8%.

Bed Nights Q2 2009/2010 Provincial distribution of bed nights

Gauteng received the highest number of bed

and KwaZulu- Natal.

Spend Q2 2009/2010 Estimated Total Foreign Direct Spend (

In Q2 2010 the estimated total foreign direct spend

was R17.2 billion, which

foreign direct spend in South Africa

Gauteng W.Cape

Q2 2009 4,645,018 3,839,173

Q2 2010 5,637,472 5,138,166

09/10 % change 21.4% 33.8%

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Nu

mb

er

of

be

dn

igh

ts

Gauteng W.Cape

Q2 2009 R 4.7 R 3.9

Q2 2010 R 6.1 R 5.6

09/10 % change 29.8% 43.6%

R 0.0

R 1.0

R 2.0

R 3.0

R 4.0

R 5.0

R 6.0

R 7.0

TF

DS

(R

in

Bil

lio

n)

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recorded the highest growth rate of 58.6% followed by North West

Natal (34.8% each); the Northern Cape experienced

Provincial distribution of bed nights

received the highest number of bed nights in Q2 2010, followed by the Western Cape

Total Foreign Direct Spend (TFDS) by Province

ated total foreign direct spend (excluding capital expenditure)

which reflected a 29.3% increase from Q2 2009, in which

foreign direct spend in South Africa (including capital expenditure) reached R

W.Cape E.Cape KZNMpuma

langaLimpopo

North

WestN.Cape

3,839,173 606,925 1,441,237 766,852 697,668 302,947 127,952

5,138,166 758,487 1,709,686 739,855 738,856 359,033 67,221

33.8% 25.0% 18.6% -3.5% 5.9% 18.5% -47.5%

W.Cape E.Cape KZNMpuma

langaLimpopo

North

WestN.Cape

R 3.9 R 0.6 R 1.5 R 0.8 R 0.7 R 0.3 R 0.1

R 5.6 R 0.8 R 1.9 R 0.8 R 0.8 R 0.4 R 0.1

43.6% 33.3% 26.7% 0.0% 14.3% 33.3% 0.0%

North West (57.3%) and

ienced the highest decrease

, followed by the Western Cape

(excluding capital expenditure) in South Africa

, in which the estimated total

(including capital expenditure) reached R17.7 billion.

N.CapeFree

State

127,952 684,007

67,221 630,868

47.5% -7.8%

-60.0%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

09

/10

% ch

an

ge

N.CapeFree

State

R 0.1 R 0.7

R 0.1 R 0.7

0.0% 0.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

09

/10

% ch

an

ge

Almost all provinces experienced

Mpumalanga, Northern Cape and

Purpose of Visit of Tourists visiting

The majority of visitors to Sou

holiday (17.9%).

HolidayShopping-

personal

Shopping

Business

Q2 2009 21.1% 14.1% 11.7%

Q2 2010 17.9% 12.7% 11.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

% o

f to

uri

sts

5

Almost all provinces experienced a year-on-year increase with regard to TFDS

Mpumalanga, Northern Cape and Free State remained the same.

s visiting South Africa

to South Africa came for visiting friends and relatives (23.5

Shopping-

Business

Business-

Traveller

Business-

TouristMedical VFR Religion

Sport

attended

11.7% 11.5% 4.6% 5.1% 24.2% 0.3% 1.5%

11.6% 16.8% 4.8% 3.9% 23.5% 0.3% 0.4%

regard to TFDS, while

(23.5%), followed by

Sport

attended

Sport

competed Other

0.8% 5.2%

0.4% 7.8%

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Western Cape Statistics

Total tourist arrivals to the Western Cape in Q2 2009 265,065

Total tourist arrivals to the Western Cape in Q2 2010 374,305

Q2 2009/2019 growth in tourist arrivals to the Western Cape 41.2%

Western Cape’s share of tourists visiting South Africa in Q2 2010 19%

Q2 2009-2010 Top 10 sources of tourist arrivals to the Western Cape

The UK and USA were positioned in first and second place.

Namibia and Mozambique were the only African countries which were in the top ten source

markets to the Western Cape in Q2 2010.

Country Q2 2010 Q2 2009 Difference %Growth

Arrivals Rank Arrivals Rank Q2 09/10 Q2 09/10

UK 64,805 1 59,300 1 5,505 9.3

USA 39,894 2 28,225 3 11,669 41.3

Namibia 28,164 3 29,543 2 -1,379 -4.7

Mozambique 24,451 4 9,295 8 15,156 163.1

Germany 22,310 5 23,517 4 -1,207 -5.1

Netherlands 16,656 6 10,953 5 5,703 52.1

Australia 12,669 7 9,538 7 3,131 32.8

France 12,586 8 9,840 6 2,746 27.9

Brazil 11,763 9 3,538 - 8,225 232.5

China, including Hong Kong 8,982 10 4,529 - 4,453 98.3

Italy 6,588 - 5,851 9 737 12.6

Canada 6,731 - 5,219 10 1,512 29.0

Tourist arrivals by Portfolio

Europe was the largest source market for

followed by Africa & the Middle East

All source markets experienced a positive year

Tourist Bed Nights Bed nights by portfolio

The largest number of bed

portfolio followed by Africa & the Middle East.

Africa & the Middle East

Africa &

Middle East

2009 63,221

2010 95,766

09/10 % change 51.5

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Nu

mb

er

of

tou

rist

arr

iva

ls

Africa &

Middle East

2009 843,296

2010 1,649,039

09/10 % change 95.5

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Nu

mb

er

of

be

d n

igh

ts

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Europe was the largest source market for tourist arrivals to the Western Cape in

followed by Africa & the Middle East, the Americas and Asia & Australasia.

experienced a positive year-on-year growth rate.

The largest number of bed nights to the Western Cape in Q2 2010 came from the European

portfolio followed by Africa & the Middle East.

Africa & the Middle East experienced the highest year-on-year increase (95.5

Middle EastAmericas

Asia &

AustraliaEurope All

40,023 31,523 144,734 265,065

72,175 41,236 165,298 374,305

80.3 30.8 14.2 41.2

Middle EastAmericas

Asia &

AustraliaEurope

595,382 288,484 2,112,011 3,839,173

797,618 355,959 2,335,549 5,138,166

34.0 23.4 10.6 33.8

ls to the Western Cape in Q2 2010,

came from the European

(95.5%) in Q2 2010.

All

265,065

374,305

41.2

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.00

9/1

0 %

cha

ng

e

All

3,839,173

5,138,166

33.8

0.0

20.0

40.0

60.0

80.0

100.0

120.0

09

/10

% ch

an

ge

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Q2 2009-2010 Tourist Arrivals to the Western Cape by Country of Origin

Country of Origin Q2 2010 Apr-Jun) Q2 2009 (Apr-Jun) 09/10 difference

09/10 % change

Africa & Middle East 95,766 63,221 32,545 51.5

Angola 1,224 1,206 18 1.5

DRC - 922 - -

Kenya - 970 - -

Mozambique 24,451 9,295 15,156 163.1

Namibia 28,164 29,543 -1,379 -4.7

Nigeria - 1,547 - -

Other 12,147 10,085 2,062 20.4

Americas 72,175 40,023 32,152 80.3

Brazil 11,763 3,538 8,225 232.5

Canada 6,731 5,219 1,512 29.0

USA 39,894 28,225 11,669 41.3

Other 13,253 3,120 10,133 324.8

Asia & Australia 41,236 31,523 9,713 30.8

Australia 12,669 9,538 3,131 32.8

China (incl Hong Hong) 8,982 4,529 4,453 98.3

India 5,813 5,908 -95 -1.6

Japan 2,823 1,961 862 44.0

Other 10,808 9,512 1,296 13.6

Europe 165,298 144,734 20,564 14.2

France 12,586 9,840 2,746 27.9

Germany 22,310 23,517 -1,207 -5.1

Italy 6,588 5,851 737 12.6

Netherlands 16,656 10,953 5,703 52.1

Sweden 3,456 3,222 234 7.3

UK 64,805 59,300 5,505 9.3

Other 38,773 31,987 6,786 21.2

All tourist arrivals 374,305 265,065 109,240 41.2

*Unless otherwise stated, all figures in this report are based on data released from South Africa Tourism (SAT)

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