HILTON SAN FRANCISCO UNION SQUARE • MAY 13 - 15, 2016 • SAN FRANCISCO, CA

EXHIBITOR PROSPECTUS

Join physicians, nurses, medical practice managers and all other health care industry professionals in the heart of

San Francisco as they prepare for changes affecting their profession, practice and economic future.

KARL ROVEATUL GAWANDE M.D. DONNA BRAZILE

CONFERENCE VENUE + EXHIBIT HALL The 19th Annual Western Health Care Leadership Academy will be May 13-15,

2016, at the Hilton San Francisco Union Square. The 2016 Leadership Academy

will continue its mission of providing the information and skills needed to

succeed in today’s rapidly changing health care marketplace.

Conference exhibits will be located adjacent to the general sessions. The

breakfasts, refreshment breaks and main reception will all be held in the exhibit

hall, allowing for valuable face-time with attendees. New this year is the roaming

lunch that will also take place in the exhibit hall on Friday. A raffle game and other

fun activities (to be announced) will help generate exhibitor-attendee interaction,

as well.

EVENT OVERVIEWThe Western Health Care Leadership Academy brings together physicians and

health care power players to share strategies and resources for accelerating

the shift to a more integrated, high-performing and sustainable health care

system. Presenters will examine the most significant operational, financial and

environmental challenges facing health care today and provide proven models

and innovative approaches to position medical practices for success. Featured

speakers include Atul Gawande, M.D., MPH; Karl Rove and Donna Brazile.

Attended by 700+ physician leaders, health care executives and medical practice

administrators, Leadership Academy is an unparalleled opportunity for exhibitors

to reach key health care decision makers and opinion leaders from throughout

California and surrounding western states.

EXHIBIT SPECIFICATIONS + BENEFITSExhibit space will be a 10’ x 10’ partitioned booth. You are not limited to one 10’ x

10’ space and we encourage purchasing adjacent space for larger, more exciting

displays. Booth assignments will be made on a first-come, first-served basis.

We’re offering an early-bird discount to those who sign up by January 15, 2016,

so don’t wait!

The exhibit package includes reserved booth space, educational

registration, breakfasts, lunches, receptions, and other events for two (2)

representatives from the exhibiting organization.

As the event draws closer, confirmed exhibitors will receive additional details

from the Exhibit Hall Manager.

EXHIBIT FEES + REGISTRATIONYour space can be reserved by submitting payment in full along with your

completed Exhibit Hall Booth Agreement. Those who commit by January 15,

2016, will receive the early-bird discount rate of $3,000. After January 15, the

exhibit fee is $3,250. The last day to reserve booth space is March 15, 2016.

The booth price includes full conference registration for two (2) representatives.

The cost for additional representatives is $395 per person.

A cancellation fee of $1,000 per booth will be charged to exhibitors canceling

prior to January 31, 2016. Cancellations received on or after February 1, 2016,

obligate the exhibitor to full payment if the space cannot be resold.

LEAD RETRIEVAL SERVICEAvailable through the DoubleDutch conference app as an add-on service,

exhibitors can take advantage of onsite lead generation with unlimited lead

scanning, immediate lead qualification, access to leads anytime, and the ability to

measure booth staff performance—all from their mobile device.

19TH ANNUAL

SIGN UP BY

JAN. 15, 2016

& RECEIVE

$250 OFF BOOTH

PACKAGE

I attend a good deal of tradeshows every year and the

Western Health Care Leadership Academy is always a

grand success! The booth layout is superb with easy

access for show attendees to talk to the vendors and

enjoy food and refreshments during the breaks. The

breaks are designed to have a specific focus for show

attendees to speak to vendors regarding their business

needs. At past events, we have received a significant

amount of leads, which means new business for us year

after year. We are happy to support this show every

season and we will certainly participate at the upcoming

shows.w.

Brad Lee Dennington, Regional Account Manager

Echo, A HealthStream® Company

I thought the whole experience came off perfectly—the

setup, the schedule, etc. I will definitely exhibit next year.

Brad Eagar, Regional Sales Director

AAPC

The tradeshow was very well organized and the staff

was very accommodating to whatever needs we had

throughout the week. Exhibiting at this show produced

great results for us and we were able to network with

complimentary vendors for respective referrals. Double

win!

Kathy Jordan, President

Jordan Search Consultants

It was a great event, very well organized, lots of traffic,

etc. Sadye did a great job communicating with us and

making sure everything ran smoothly. We are looking

forward to next year’s event!

Belinda Ramon, Regional Sales Representative

NORCAL Mutual

I had an excellent exhibitor experience. All went well, I

think the speaker was great and the massage booth gave

things a cool change.

Karl Frye

Union Bank

A truly fantastic weekend! As a vendor, I felt better

integrated into the event than most. Having breakfast,

snacks, and the cocktail hour in the properly sized room

allowed for a great interplay between us and both the

physicians and group administrators. Setting up the

stations around the room along with “Bingo” kept the

participants engaged with us. The CMA team went out of

their way to make us feel welcome and part of the event.

We will definitely be exhibiting next year!

Frank Blackwell, Associate

Mercer Health & Benefit Insurance Services, LLC

EXHIBITOR TESTIMONIALSHere’s what some of our previous exhibitors are saying…

EXHIBIT HALL SCHEDULE Here is an outline of the 2016 Exhibit Hall Schedule.

Additional details to follow and times are subject to change.

THURSDAY, MAY 12, 2016

12:00 pm – 5:00 pm Exhibitor Setup

FRIDAY, MAY 13, 2016

7:00 am – 4:00 pm Exhibit Hall Open

7:00 am – 8:00 am Breakfast*

9:30 am – 9:45 am Refreshments*

FRIDAY, MAY 13, 2016 (CONTINUED)

11:15 am – 11:30 am Refreshments*

12:30 pm – 2:00 pm Roaming Lunch* – NEW FEATURE!

3:30 pm – 3:45 pm Refreshments*

5:00 pm – 7:00 pm Leadership Academy Reception*

*These functions will take place inside the Exhibit Hall

EXHIBITOR DISMANTLE

7:00 pm – 9:00 pm Friday, May 13

7:00 am – 9:00 am Saturday, May 14

BOOTH EQUIPMENT + EXHIBIT SUPPORTEach 10’ x 10’ booth will be set with 8’ high BLACK back drape, 3’ high BLACK side dividers, and a 7” x 44” one-line identification sign.

TriCord Tradeshow Services will once again be the exhibitor support vendor and will be offering additional options, such as drayage, furniture (tables, chairs, etc.), booth

décor, labor and power sources. As the event draws closer, confirmed exhibitors will receive the exhibitor services kit containing the full list of decorator options and

services and will be responsible for coordinating those needs directly with TriCord.

CONFERENCE PROGRAM ADVERTISING OPPORTUNITIESAD SIZE AD PRICE AD DIMENSIONSInside Covers $1,500 8.5” x 11”

Full-Page $800 8.5” x 11”

1/2-Page $500 8.5” x 5.5”

1/4-Page $300 4.25” x 5.5”

To reserve an advertisement, please select your ad size on the Exhibit Hall Booth Agreement and include the cost in the payment details

at the bottom of that form. Please note that the Inside Cover spots are available on a first-come, first-served basis. Artwork must be high

resolution (at least 300 dpi) and in the form of a PDF. DEADLINE: Send completed, print-ready artwork to sreish@cmanet.org by no later

than April 1, 2016.

CONFERENCE BAG INSERT Put your company’s information in the hands of 700+ attendees with a bag insert! For $350, include one (1) piece of literature or marketing collateral representing your

organization in the official Western Health Care Leadership Academy conference bags. Materials are subject to approval by CMA and must be received by CMA on or

before April 1, 2016, at the address below. To sign up for a bag insert, simply check the corresponding box on the Exhibit Hall Booth Agreement and include the cost in the

payment details at the bottom of that form.

CALIFORNIA MEDICAL ASSOCIATION • ATTN: SADYE REISH • 1201 J STREET, STE. 275 • SACRAMENTO, CA 95814

1/2 Page Ad8.5” x 5 .5”

1/4 Page Ad4. 25” x 5 .5”

NEW FEATURE!ROAMING LUNCHINSIDE THEEXHIBIT HALL

5mRx

AAPC, American Academy of Professional Coders

AKT CPAs, Advisors, Consultants

Allscripts

American Medical Association

athenahealth

Availity

Barney & Barney

Billing Tree

California Cancer Registry

CareCloud

CHMB Solutions Inc.

ClientTell

COLA Inc.

CompuGroup Medical

Cooperative of American Physicians, Inc.

DaisyBill, LLC

Document Imaging Technologies

eClinicalWorks

e-MDs

E-Medapps, Inc.

Enterprise Medical Services

EnviroMerica, Inc.

HealthPort

Ideal Protein of America

Ingenious Med, Inc.

IntelliSound

Jordan Search Consultants

JPI Data Resource

Kaneski Associates

Kareo

Kessenick Gamma & Free, LLP

LiLa Enterprise, LLC

MAYACO Marketing & Internet

Medical Insurance Exchange of California (MIEC)

Medical Protective

Medical Waste Services

Mercer Health & Benefits Insurance Services, LLC

Michelman & Robinson, LLP

MIEC

Moss Adams

NextGen Healthcare

NORCAL Mutual Insurance Company

Novo Nordisk

OfficeWorks, Inc.

Patient Prompt

PatientPoint

PCIS GOLD

Physicians Trust

PrivaPlan

Probelle Interiors Development Group

Professional Credit Service

Pulse Systems, Inc.

Rx Security

Southern California Medical Practice Concepts, LLC

Stericycle Communication Solutions

Sy.Med Development

TeleVox

The Doctors Company

TriNet HR Corporation

Union Bank

UnitedHealthcare

Vanguard Communications

Wakefield & Associates

Webtec Insurance Services, Inc.

ZirMed

Plus Many More!

Previous Western Health Care Leadership Academy Exhibitors and Sponsors

Sadye Reish

Director of Marketing & Corporate Development

1201 J Street, Suite 200 • Sacramento, CA 95814-2906

P 916.551.2030 • F 916.551.2563 • E sreish@cmanet.org

For more information visit www.westernleadershipacademy.com

Rev. 1.5.16