Volume 5, Issue 1 Spring, 2012

LIVE AT THE PLAZABeginning Thursday, April 5, drop by the plaza at White Provision for fun, free live music by your favorite local and regional acts

This Spring, check out WSPD’s new music series LIVE AT THE PLAZA. Featuring some of Atlanta’s best-loved local favorites and regional touring

acts, LIVE AT THE PLAZA is free and open to the public every Thursday beginning April 5th from 5pm-7pm on the plaza in front of White Provision. For our complete 2012 lineup, visit westsidepd.com/calendar-2/live-at-the-plaza.

Destination FashionWith the addition of Billy Reid, Calypso St. Barth, Free People and Lululemon Athletica, Westside Provisions District comes of age as a fashion destination

We’re excited to announce that several really good fashion

merchants will be opening their doors at WSPD in the coming months. This spring and summer, Billy Reid, Calypso St. Barth, Free People and Lululemon Athletica join Anthropologie, G. Gil-bert, Sid Mashburn and Ann Mashburn to provide exciting new fashion choices on Atlanta’s Westside. “WSPD is home

to Atlanta’s trailblazers, explorers, pioneers, groundbreakers, the avant-garde, and the believers,” says pho-tographer Sarah Dorio, “Their retail and dining rivals anywhere else in the country.” Read more about WSPD’s emergence as a fashion destination, and check out what our fashion mer-chants are featuring this spring in our feature story on pages 4-5.

In This Issue: • LIVE AT THE PLAZA...........1

• Destination Fashion..........1

• The Beef: Kids & Decor..........2 Art & Dining...........3

• (Fashion, con’t)...........4-5

• Faces of WSPD...............6

• Food & Wine Festival........6

• Dogs of White Provision...7

• Out of Pocket...............7

• Directory......................8

Westside Provisions DistrictReally Good Stuff

Atlanta folk-rock favorite JoyScout kick off LIVE AT THE PLAZA April 5, 5pm to 7pm.

Calypso St. Barth is one of several new fashion merchants opening soon at WSPD

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The Sea In SpringNautical-inspired apparel and accessories are all the rage this spring in kidswear

Pinafores and sailor suits have been hallmarks

of kid’s fashion since the Victorian era; Navy drill dresses for girls and smart sailor suits for boys never

go out of style. This spring, Seed Factory owner Rachel Baba says the nautical look is all the rage once again. For girls, Rachel recommends pairing a navy-striped cotton Petit Bateau dress with adorable slippers from Livie & Luca. For boys, she gives the nautical look a nod with this Wonderboy mod circle short-sleeve paired with sturdy cotton Petit Bateau shorts in navy. In addition to apparel, Seed Factory also offers books, toys, games, and a full line of infant gear. Visit them online at seedfactoryatlanta.com.

Jonathan Adler’s grand opening celebration

was only one year ago, but already Westside Provisions District can hardly remember life without this quirky, modern high-style shop. Jonathan Adler’s career may have begun at the potter’s wheel, but today Adler is a full-fledged designer and author with three books and several high-profile collaborations, including Barbie and LACOSTE, to his name. The Jonathan Adler aesthetic is all about promoting positivity. His designs, such as this Union Jack bearskin rug, infuse classic décor with a delightful sense of fun and whimsy. And if you really want a laugh, follow their Facebook page, where their bevy of studio dogs make frequent, unwitting appearances. For more info, visit jonathanadler.com.

Jonathan Adler: Whimsy & WonderCelebrating its first Atlanta anniversary this Spring, the Adler aesthetic has already won over Westside Provisions District

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YEAH! GreenYou already know YEAH! BURGER has the best burger options on the Westside. Here are a few more reasons to love them

In this farm-to-table day and age, it

almost goes without saying that WSPD’s YEAH! BURGER

uses only the finest organic and all-natural ingredients; but did you also know that they strive to be as carbon-neutral as possible?

To achieve this, they use pasture-raised, grass-fed meats and local ingredients, and they also offset their energy and natural gas usage with local forest carbon sequestration credits. YEAH! BURGER restaurants are stocked with ENERGY STAR appliances, tankless water heaters, energy-efficient LED lights, water-efficient toilets, and tinted windows—all designed to shrink their carbon footprint. Find out more at yeahburger.com.

Dragonfly: Bubbly & BlowoutDrink, eat and style: It’s what Westside Provisions District is all about

Join the crew at Dragonfly Salon for

Blowouts & Bubbly, a once-a-month salon shindig that promises to be a blowout, quite literally. Guests will be treated to specialty cocktails and light finger foods while they get a top-of-the-line blowout by one of our ten senior stylists. There are 20 of these ex-clusive appointments available, and the cost is $10 per person if you book with a guest who is new to Dragonfly.

The next blowout event will be Friday April 20th from 5:00pm to 8:00pm. Guests should RSVP to 404.815.6702 or by email to anna@dragonflythesalon.com.

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For years now, WSPD has been a hub for high-style décor in Atlanta. Then, in 2010,

when Anthropologie joined Westside pioneers G. Gilbert, Sid Mashburn, and Ann Mashburn, WSPD began to emerge as an important fashion destination as well. Now, with the addition of Free People, Calypso St. Barth, Billy Reid and Lululemon Athletica, WSPD solidifies its hold on haute culture.

Each of our new clothiers brings their own special vibe to the district. Complementing carefully curated women’s clothiers G. Gilbert and Ann Mashburn, Free People supplies a confident, youthful energy, while Calypso St. Barth treats us to breezy, Caribbean-inspired textiles in rich colors. On the men’s side, Billy Reid lends an all-American, bourbon-infused vibe to menswear that goes hand-in-hand with Sid Mashburn’s laid-back, cuffed blue jean aesthetic. Meanwhile, Lululemon will offer technical yoga and athletic wear for both men and women. With WSPD’s generous depth and breadth of fashion options, intown Atlanta shoppers may never need to go to the mall again! Here’s just a taste of what our fashion merchants are bringing to the table in 2012.

Whatever Shall I Wear?2012 fashions from Westside Provisions District

BILLY REID

G. GILBERT

Introducing the 100% cotton Patterson jacket with matching trousers from Billy Reid. billyreid.com.

Indulge in casual couture with hand-crafted Italian boots & accessories from G. Gilbert. ggilbertatl.com.

sidmashburn.com * ann.mashburn.com

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This spring, Ann recommends short, sassy dresses

like the Wiltshire Liberty shirtdress, pictured below with classic wedge espadrilles. Sid recommends pairing perennial favorites like Sid Mashburn spread collar dress shirts with Levi’s 501 jeans and day-glo Tretorn Nylite sneakers. In the past year, both Sid and Ann have launched online stores, so now you can enjoy Mashburn style, even if you can’t make it to the shop in person.

FREE PEOPLE

CALYPSO ST. BARTH

Introducing the 100% cotton Patterson jacket with matching trousers from Billy Reid. billyreid.com.

These Tavik solid Fonda boy-cut bikini swim bottoms are a Free People exclusive, pictured here in jade. freepeople.com.

Indulge in casual couture with hand-crafted Italian boots & accessories from G. Gilbert. ggilbertatl.com.

Need a dress that moves with you? Try this fun sunset mini from Calypso St. Barth. calypsostbarth.com.

SID & ANN MASHBURN

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Faces of Westside Provisions District

Life was chugging merrily along for Betty and Billy Hulse, until Billy suffered a spinal cord

injury. While he was recuperating at the Shepherd Spinal Center, his wife Betty whipped up a batch of her mother-in-law’s famous “Cobbie’s Sauce” recipe to give to Billy’s nurses and doctors. The gift, which she’d been making for years, was so well-received that Betty began to wonder if she might be able to turn an old family recipe into a way to give back to the staff at Shepherd Center, which had helped Billy regain his health and independence.

Betty sought the advice of WSPD restaurateur Anne Quatrano, who agreed the sauce was delicious on anything from the heartiest of roasted meats to the most delicate seafood dishes. Packaged in a flask, you can now find Cobbie’s Sauce at Star Provisions and other local specialty markets. It will soon also be available in select Whole Foods and Dean & Deluca locations. Proceeds benefit the Shepherd Center. Learn more at cobbiessauce.com.

May 10 – May 13, 2012, the Atlanta Food & Wine festival returns and promises to be

better than ever. The weekend offers three distinct activities:

Learning experiences (cooking and cocktail • classes, tasting seminars and panel discussions)Tasting experiences (chef-curated Tasting Tents • featuring themed culinary “trails,” including fried chicken, whole pig, lamb, seafood, and farm fresh) Dinners and Events•

$180 will get you a day pass, entitling you to three learning experiences while $2,000 will buy you ulti-mate access. For more information and to purchase tickets, please visit atlfoodandwinefestival.com.

Atlanta Food & Wine FestivalFoodies rejoice! The Atlanta Food & Wine Festival returns this May for a second year. Whether you choose a single or multi day pass, a Connisseur experience, or an exclusive dinner, the South never tasted so good.

Meet Betty and Billy Hulse, makers of Cobbie’s Sauce—a tangy, delectable culinary delight thats as yummy on seafood as it is on barbecue, and it also benefits the Shepherd Center!

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WSPD: To the Dogs!The neighborhood is going to the dogs—and that’s just the way we like it! Meet the dogs of White Provision Residences. To learn more about how you and your pooch could make WP your home, visit whiteprovision.com.

Pop-Up MadnessMan-about-town George Krauth dishes on the fashions, flavors, designs, and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties.

Well-dressed Southern gentlemen have always been fashionable, but Southern men’s

fashion isn’t all straw boaters and seersucker suits anymore. Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury, and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor.

Like good bourbon or vinyl records, Southern men’s fashion never quite goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier attitude about rules. Southern men mix plaids. They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs. For great tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun. I know I’ve had my eye on a pair of Bartolomeo boots by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event this past Christmas.

Peter Nappi at WSPD’s Tinsel and Twine event

We’ve got your bone

lovers, your chewers, your chasers, paper destroyers, inspectors of warm laundry, lazy window sleepers, toy couch maestros, back-leg ballet dancers, and even one pup who claims to be a “lover, not a gladiator.” Reading L-R from the top, meet: Figaro age 14, Leo, age 15, Terry, age 9, Frank, age 3, Dirk Diggler, 7, Kanye, age 4, Charlie, age 1, Stella, age 3.5, Tulip, 13 weeks, Atticus, age 4,and Oona, age 4.

FASHIONI: Anthropologie404.355.4889anthropologie.com

E: Ann Mashburn404.350.7132annmashburn.com

D. Billy Reidcoming soon!billyreid.com

D. Calypso St. Barthcoming soon!calypsostbarth.com

D. Free People404.817.8355freepeople.com

E. G. Gilbert 404.355.3713ggilbertatl.com

B: LuLuLemoncoming soon!lululemon.com

E. Sid Mashburn 404.350.7135 sidmashburn.com

GALLERYA. Astolfi Art404.307.0215astolfiart.com

A. Poem88404.735.1000Poem88.net

D: Tanner Hill Gallery 404.580.4299tannerhillgallery.com

HAIR & SPAD: Dragonfly The Salon404.815.6702dragonflythesalon.com

D: Spa Sentio404.733.1820spasentio.com

HOME INTERIORSI. Anthropologie(see fashion)

I. Bungalow404.351.9120 bungalowclassic.com

D. Environment404.815.1488 environmentfurniture.com

A. FLOR404.685.1601flor.com

F. Jonathan Adler404.367.0414jonathanadler.com

D. Knoll404.522.1835knoll.com

I. Kolo Collection(404.355.1717kolocollection.com

Lewis & Sheron404.351.4833lsfabrics.com

G. Owen Lawrence 404.869.7360 owenlawrence.com

I. Peridot West404.350-0330simplyperidot.com

I. Switch Modern 404.605.0196 switchmodern.com

D. R HUGHES Showroom404.277.8908r-hughes.com

D. Room & Board404.682.5900roomandboard.com

RESTAURANTD. Abattoir404.892.3335starprovisions.com

E. BacchanaliaStar ProvisionsQuinones404.365.0410starprovisions.com

H. Figo Pasta 404.351.3700 figopasta.com

E. JCT Kitchen & Bar 404.355.2252 jctkitchen.com

D. Ormsby’s404.968.2033ormsbysatlanta.com

G. Taqueria del Sol 404.352.5811 taqueriadelsol.com

A. West Egg Café404.872.3973westeggcafe.com

B. Yeah! Burger404. 496.4393yeahburger.com

A. Yoforia404.249.6700yoforia.com

SPECIALTY D. CORE Westside Pilates & Gyrotonic®404.815.7117www.coreatl.com

B. Perrine’s Wine ShopWine & gifts404.254.5077perrineswine.com

D. Simply PutCards, stationary & gifts404.881.8660simplyputbyashleywood-man.com

E. The Local FarmstandLocal, organic produce404.423.8639starprovisions.com

D. Seed Factory404.355.2043seedfactoryatlanta.com

OFFICEB. Encore678.973.2021 encore-re.com

D. Fried & Bonder404.963.9443friedbonder.com

D. GACC404.586.6800 gaccsouth.com

D. MeadWestvaco 404.897.7103meadwestvaco.com

D. Westbridge Partners404.815-.455westbridgepartners.net

Westside Provisions District News is a quarterly publication by White Provision and Westside Urban Market. All Rights Reserved®

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