westsyde connection overview [2010]
DESCRIPTION
The complete overview of everything we\'ve been doing during our first 12 months of operationTRANSCRIPT
W: www.westsydeconnection.com E: [email protected] P: 02 9560 1660 A: 441 New Canterbury Rd Dulwich Hill 2203 NSW
The Westsyde Connection (WC) shop front is located at 441 New Canterbury Rd Dulwich Hill.
Predominately a skateboard retailer the shop front also stocks fashion labels, art and art supplies including aerosol paint.
The front window has high exposure to New Canterbury Rd and holds periodic installations created by the brands we stock and artists we support.
Brands WC Stock:
Amnesia Baker Independent Modus Etnies Toy Machine Spitfire Vox MatixEtnies DVS Lakai Supra Krew AdioKoast Agung Venture Blueprint Pig VisionObey Altamont Foundation Es Flying Colours
The Store
The Westsyde Connection Gallery and Studios are located within the Westsyde Compound. The Gallery has multiple bays and can be transformed for shows both large and small alike.
The shop front window display can also be utilised for small exhibitions, general art display and/or sponsorship installations.
January Exhibition:Pigeonboy Solo - Beards, Boards & Birds
February Exhibition:Bennett - Business and Pleasure. May Exhibitions: Julie Doye - Blah Wars May 1 ThomThorby-Lister-SoloExhibitionMay22
Hanging in-store:EsjayAnton BenoisKrystle WrightPigeonboyThomasThorby-ListerDina RausJimmy NeillyLucasMcGrathBeastman R-J Williams Zoe Weber Bennett
Gallery/Studio
Beastman VS Cuseo
Since Westsyde opened we have conducted a number of external art events to engage different audiences and expose them to our artists and unique style.
2009 Same Unique Formula Hugo’sLounge,KingsCrossAugust & September
Alisa Fedele Industry Night Redbull Gallery, Alexandria October.
External Events
Alisa Fedele ‘Honest’ EP Launch @ BB’s
Bondi
Same Unique Formula @ Hugo’s Lounge, Kings Cross
2010 Alisa Fedele ‘Honest’ EP Launch BB’s Bondi Friday23April
King of NothingSeries One Collection Launch Party Ambush Gallery, Waterloo Thursday13May
Exhibition Wall Installation: A portable wall instalation has recently added further dimension to Westsyde Connection’s Art program.
It features nine meters of hanging space in a double bay setup.
Thewallisperfectforspacesnotconfiguredtodisplayartworkandcan be errected in a short time frame by a minimum of two people.
External Events
Wall installation @ BB’s Bondi Beach NSW
Here at Westsyde Connection we are in the unique position of having access to a large space that can be utilised for events.
The space consists of a 450 sqm open cement area and under cover space which houses a mini-ramp.
Past events include:
One night at the Compound Featuring - Bliss N Eso Hell City Glamours Mind Over Matter 377 1000 people attended this special invitation BYO event.
Beats, Rhymes, Backflips, Skateboarding & Aerosol A collaborative event with Sydney Opera House to promote thefinalweeksoftheTomTomCrewperformancesattheOpera House. Featuring - Thom Thum DJ Izm Thundamentals LCBeats Hijak Willow & Smiles
Event Space
Watch the Mixtape
Along with the event space available to us the Westsyde Compound has ample legal wall space. To date we have been graced by the artistic talent of some of Australia’s leading aerosol artists and painters including: Beastman Bridge Phibs Yok Onion SMC[3] s-t-e-p-h Max Berry Numskull Kill Pixie Ed Woodley WERS
Legal Walls
Westsyde Wall January 2010
Stoked - Family Fun Fair 2009
The Right Push all ages skateboard clinics have been put together to teach the basics of skateboarding.
Run in the event space at Westsyde Connection, the clinics are also available to be booked as apart of commuinty events such as fete’s and open days.
Each program is co-ordinated by Nathan Ho and the coach’s are drawn from the Westsyde Connection skate team.
The unique interchangeable obstacles allow all levels of skateboarders to progress and improve their skills.
Obstacles include:-3differentsizesofflatboxes-3Wedges- Wall ride- Flat bar-2-footmicromini-ramp
Equipment supplied:- Helmets- Knee Pads- Elbow Pads
The Right Push
Team rider Alex Powel teaching the basics
Taking on the roll-in @
Westsyde Connection
Thursday, April 1, 2010 To Whom it May Concern:
Recently, the Touched by Olivia Foundation opened our first outdoor, all abilities playground "Livvi's Place" at the 3 rd annual Family Fun Fair. From previous years support from the community, we are proud to have built the attendance to over 15,000 people.
Westsyde Connection launched their The Right Push skateboard clinics on the day, to fantastic feedback from local parents. We were impressed by their team, who set up a large scale, flat course with some obstacles in a fairly short time. They then took the children under their wing. Plenty of smiles on faces as they learnt a trick or stood steady on the board! The Westsyde Connection team arranged the clinic at no cost to our Foundation, and were extremely professional and courteous in all their dealings throughout the day. It was a pleasure to have them part of the day's events.
I would not hesitate to recommend The Right Push to any organisation or parent. Yours sincerely, Justine Perkins Founding Director
The Right Push
Dropping in - Family Fun Fair 2009
Wedge-flat-wedge @ Westsyde Connection
Website:www.westsydeconnection.com
Social Media:Facebook-1265Fans(May2010)TwitterMyspace Blogger Youtube
Facebook is our number one tool to engage people on a daily basis.
Monthly e-newsletter:1100recipients(April2010)
Paid Advertising:The Skateboarder’s Journal - Circulation 10,000 Nationally.The Inner West Courier - Special event advertising. Circulation76,992locally.
Demographic:Westsyde Connection activities appeal to a range of age groups. Widely speaking we engage an age spread of 5yrs - 50yrs old.
Target age groups:Art Retail Events
Media
Double Page Spread The Skateboarder’s Journal Issue 14 Team rider Tom Snape cover shot & feature interview.
5 15 25 35 45 55
MediaEditorial - Print:
Inner West Courier - 21stJanuary2010,P.3
Editorial - Web:
The Brag - 25thJanuary2010
MX Newspaper - 17thFebruary2010,P.2
skateboard.com.auwatim.com
transfersnowboard.com
Opportunities exist to partner with Westsyde Connection in an on-going relationship to present:
Monthly Art exhibitions Music events Videoproduction Special events Paid advertising Social media The Right Push
Event Partnership Opportunities
Sponsors involved in each event will receive the following: Product placement Logoplacement Access to talent Media Wall inclusion Access to event imagery Media inclusion Advertising incorporation In-store promotion Further sponsorship opportunities
All partnerships are tailored to suit the individual budgets and needs of each organisation.
John Saulo - Art curator, Public relations
Westsyde Connection:
A:441NewCanterburyRdDulwichHill,NSW2203P:0295601660E: [email protected]: www.westydeconnection.com
Nathan HoM:0406772877E: [email protected]
R-J WilliamsM:0431074521E: [email protected]
John SauloM:0424643181E: [email protected]
Contact
RJ Williams - Marketing, Art management
Nathan Ho - Team Manager, Retail manager