Keep wipes out of the pipes

IssuesIncreased ‘ragging’Risk of increased overflowsEnvironmental and regulatoryIncrease in blocked customer

house service drainage

4

Mindsets that ‘OK’ flushing wipesI’m in the toilet using a ‘toilet related’ wipe – therefore it is designed for this purpose It says flushable

I’m nearby in the bathroom and there is no bin

It’s a very unhygienic ‘spill’, e.g. poos’/vomit. Don’t want it smelling up the bin nor spread germs in the house

Its only small, just like toilet paper

I’m lazy and I was walking past

I know it breaks down, I can easily pull it apart

Generally considered to be a habit of convenience

Our approachCut through Engagement Comprehension

PersuadedEducated

Increased awareness of what not to flush (and advocate)

Emotional responseRational response

Amplify

Use your channels

Consumer advocacy

Many voices

Ozwater | 2016

Behaviour change

9% decrease in male target group

5% decrease overall

Takeaways

Ozwater | 2016

Research is valuable

Visual messages

Drive advocacy

Be brave