wf media kit 2020 - washington family magazine · purchasing decisions* homeowners 90.8% college...

MEDIA KIT2020PRINT DIGITAL

washingtonFAMILY.comFEBRUARY

2019

READING INTERVENTIONINSPIRE YOUR CHILD TO READ

RAISINGHEALTHY KIDS

SUMMER CAMP GUIDE

of Sleepaway Campsof Sleepaway of Sleepaway

Benef i t sPASSENGERS ON THE DURBIN & GREENBRIER VALLEY RAILROADSEE PAGE 6

10VALENTINE’SDAY BOOKSFOR KIDSSNOW-INSPIRED

CRAFTS & STORIES

SPRING BREAKCAMPS

WINTERBLUESDoes Your Child Have Seasonal Depression?

5 GOAL-TRACKING APPS

In the New YearIn the New Year

BETTERSTUDYHABITS

washingtonFAMILY.comJANUARY

2019

PICTURED: STUDENT AT RESTON MONTESSORI SCHOOL

washingtonFAMILY.comJULY2019

washingtonFAMILY.comJULY2019

HOW to Eat Crabs!

STUDENT-CENTERED LEARNING AT ONENESS-FAMILY SCHOOL

126,000READERS 3.5 pass-along rate126,000READERS

25-54 & FEMALEAVERAGE READER25-54 AVERAGE

42,000COPIES over 2000 newsstand locations42,000COPIES

22,657ENEWSLETTER SUBSCRIBERS

ENEWSLETTER

7,150FACEBOOK FOLLOWERS

7,150

13,000WEBSITE PAGE VIEWS

13,000

MEDIA KITPRINT DIGITAL

p 301.230.0819WashingtonFAMILY.com

Please submit ad materials to your sales consultant..

TOP 10 PURCHASING HABITS1. Apparel for the whole family2. Entertainment, dining, and travel3. Healthcare4. Education/childcare5. Financial planning/legal advice6. Home/funiture/services7. Automobiles, service, accessories, etc.8. Electronics, computers, cell phones,

etc.9. Gifts, flowers, jewelry10. Art & craft supplies, athletic & sports

equipment, pet care

11900 Parklawn Dr., #300 | Rockville, MD 20852

301.230.6698 | midatlanticmedia.com

LOCAL. TIMELY. RELEVANT.Washington FAMILY is the go-to resource for D.C. area parents. For more than 25 years, our magazine, website, eNewslett er and social media outlets have reached tens of thousands of affl uent and educated local moms and dads in D.C., Maryland and Northern Virginia.

*Data from March 2017 Publication Audit Report by Circulation Verifi cation Council

use ads in Washington FAMILY to make purchasing decisions*

HOMEOWNERS90.8%

COLLEGE GRADUATE

77%

MEDIAN HOUSEHOLD

INCOME Over $100,000 – 70%Over $200,000 – 22%

AVERAGE FAMILY SIZE

3.36

71%

126,000 13,000 42,000READERS

3.5 pass-along ratePAGE VIEWS

on WashingtonFAMILY.com each month

COPIESover 2000 newstand

locations

$

AUDIENCE & DEMOGRAPHICS


Please submit ad materials to your sales consultant.



EDITORIAL CALENDARLOCAL. TIMELY. RELEVANT.

All themes/directories are subject to change.

PUB DATE THEME GUIDESSPECIAL ADVERTISING

SECTION & SPOTLIGHT

SALES DEADLINE

CAMERA READY ADS DUE

JANUARYCamps, Indoor Fun Camp Fair — January 19, 2020

Overnight Camps, Open House Dates December 11 December 13

FEBRUARYCamps and Summer Programs | Valentine’s Day Camp Fair — February 9, 2020

Camps and Summer Programs,

Open House Dates

School Open Houses Spotlight on Camps

January 15 January 17

MARCH Youth Arts|Education Camp,Family Entertainment Camps February 12 February 14

APRILHealth & Fitness/Sports | Easter & Passover Events Sports, Camp

Spotlight on Camps Spotlight on

Dentists/OrthodontistsMarch 11 March 13

MAY Party | Teachers of the Year, Mother’s Day Party April 15 April 17

JUNESummer Fun with Expanded Calendar Pregnancy | Father’s Day Pregnancy Guide Spotlight on

OB/GYN & PediatricsMay 13 May 15

JULY Special Needs | Best for Families Special Needs Spotlight on Special Needs

June 17 June 19

AUGUST Back-to-School Open House Dates,

Back-to-School Guide, Medical, Aftercare

Spotlight on Arts & Education

July 15 July 17

SEPTEMBER Education | The Arts | Dance | Theatre Arts, Open House Dates, Education Guide

Spotlight on Preschool

August 12 August 14

OCTOBERPrivate Schools | Halloween Happenings Mom Health Education Fair — October 2020

Private Schools September 9 September 11

NOVEMBERPreschool and Day Care | Santa SightingsCharitable Giving Open House Dates Spotlight on Preschool October 14 October 16

DECEMBER Holiday Happenings | Gift GuideCharitable Giving | Family Health Holiday Gift Guide November 11 November 13





DISPLAY AD SIZES

Size Width x Height 1-2x 3-5x 6-11x 12xFront Cover Sponsorship 8 x 11 (Full page with bleed)

7 x 10 (Full page/live area)$2199 (includes: Photo Shoot, Front Cover Mention, Full Page ad or Sponsorship Ad)

Back Cover 8 x 11 (Full page with bleed)7 x 10 (Full page/live area)

$3099 $2729 $2229 $1799

Premium Positions (2, 3, 5, 7)

8 x 11 (Full page with bleed)7 x 10 (Full page/live area)

2859 2519 2059 1669

Inside Back Cover 8 x 11 (Full page with bleed)7 x 10 (Full page/live area)

2739 2409 1969 1559

Full Page 7 x 10 2499 2199 1799 1459

3/4 Page 7 x 7.15 1919 1679 1319 1099

1/2 Page Horizontal 7 x 4.72 1679 1469 1159 959

1/2 Page Vertical 3.445 x 9.56 1679 1469 1159 959

3/8 Page Vertical 3.445 x 7 1299 1079 889 739

1/4 Page Vertical 3.445 x 4.72 909 799 629 509

1/4 Page Horizontal 7 x 2.3 909 799 629 509

1/8 Page Horizontal 3.445 x 2.3 509 439 349 289

1/8 Page Vertical 1.68 x 4.72 509 439 349 289

1/16 Page 1.68 x 2.3 309 269 209 179Trim Size of Washington Family is 7.75 x 10.75

Full Page

3/4 Page

1/4 H

1/2 PageV

1/8 H

3/8 PageV

1/2 H

1/4 PageV

1/8 Page

V

1/16 Page

1/16 Page

PRINT ADVERTISING RATES

Ad rates are per time and net.

LOCAL. TIMELY. RELEVANT.






DIGITAL ADVERTISING RATESKind Size Cost Description Banner Ad 1Banner Ad 2Banner Ad 3

330 pixels wide x 75 pixels high

$599/month

$599/month

$499/month

Your ad appears at the top of the home page and all pages of our website above the masthead.

Position one and two 100% share of voice (can be animated).

Position three rotates up to three advertisers.

Premium Jumbo Tile Ad

300 pixels wide x250 pixels high

$899/month Jumbo tile ad appears as the tile at the top of the home page and all other pages throughout the website.

Jumbo Leaderboard

660 pixels wide x95 pixels high

$799/month This leaderboard appears on the home page.

Tile Ads 300 x 250 pixels $450/month Tile ad appears on the home page and all other pages throughout the website.

Sponsored Articlesand Link

500 maximum words

$399/monthFirst month featured on the home page.

The article title is listed on our home page for one month under “Sponsored Articles” and remains on WashingtonFamily.com for six months.

Video Max of 60 seconds

$499/month This is a video/virtual tour of your school or business. It appears on the home page.

Web Package Adjustable $899/year Enhance your listing with a live link to your website and make it stand out with a logo or artwork that attracts attention and a spotlight ad.

Link and Logo Adjustable $599/year Enhance your listing with a live link to your website and make it stand out with a logo.

Digital Spotlight Adjustable $299/year An advertorial listing with 55-65 words of copy and a photo.

E-Newsletter Ads 600 pixels wide x 90 pixels high

$199/per E-Newsletter Ads appears in our bi-monthly, 23,600 data base, newsletter. There is a top, middle and bottom position. E-news comes every Thursday.

Facebook Announcements

$199/post

E-Blasts 600 pixels wide x 1115 pixels high

$499/E-Blast We use Constant Contact for our email blasts.*

*Must be JPG image, HTML or we can build it for you. HTML format: Client must supply the HTML. HTML page should be 600 pixels wide by unlimited depth. All images must be hosted by the client and embedded using full image path (i.e. http://sampledomain.com/images/Myimage.jpg). In-house build: Client must supply all images, text and links (URL’s) for us to design the blast. Client should proof the text, as it will be copied and pasted as it was supplied to us. Client must supply a general layout. Because of how a web page appears is dependent on the end-user’s computer, fonts used in these are very generic. Please choose Serif or San Serif only. You should supply the URL link and a subject line.

BANNER AD 1

JUMBO LEADERBOARD

JUMBO LEADERBOARD

BANNER AD 2 BANNER AD 3

PREMIUM JUMBO TILE AD

TILE AD

TILE AD

TILE AD

TILE AD





DIGITAL ADVERTISING STATSWebsite Statistics (Monthly Average)

eNewsletter

Social Media Followers

Monthly E-Blast

Web Ad Statistics (Monthly Average)Visits 10,000Page views 13,000Avg. time 1:32Pages/Visit 1.4

Subscribers 22,657Open Rate 7.3%Click Through Rate 5.6%Scheduled for every Thursday each month

facebook.com/WashingtonFamilyMagazine 7,150twitter.com/FAMILYMagDC 4,831pinterest.com/familymagazine 3,197instagram.com/familymagdcc 1,152

Subscribers 15,637Open Rate 6.6%Click Through Rate 5.5%

Impressions 4,048Clicks 6Click Through Rate 0.14%

Social MediaWeb Ads

eNewsetter

Digital Magazine


* Updated October 2019

REV 102319





ADVERTISING SPECIFICATIONSPRINT SPECIFICATIONS FILE REQUIREMENTSWashington FAMILY accepts Adobe PDF fi les created using the unmodifi ed PDFX1a2001Industry Standard setting, avail-able within nearly all Adobe applications and current ver-sions of Indesign. If you are uncertain about your settings, please contact us for further guidance.FONT EMBEDMENTAll fonts must be embedded for proper output.BORDERPlease include a border around the edge of your advertisments. A small, hairline border will be added to borderless ads.COLOR SPACEAll color (except black) must be composed of either CMYK and/or Grayscale. Other color spaces will require color conversation to the proper color space which can introduce unwanted color shifts and other potential situations when printed on an off-set press.RICH BLACK/PROCESS BLACKBlack text and images must be composed of pure black (K) or a percentage of black (K) vs. a combination of varying percentages of Cyan, Magenta, Yellow and Black. Rich Black (a combination of CMYK) presents registration challenges on an off-set press and potentially unexpected reproduc-tion.

See example.COLOR BUILDSSimple color combinations (builds) yield the brightest and most vibrant tones. Complex color combinations can pres-ent registration diffi culties and unexpected color reproduc-tion. Colors with one or two color combinations work best.IMAGE RESOLUTIONAll images should be saved as high resolution 200-300 DPI at 100%. Bitmap/monotone images should be saved black andwhite only with no levels of gray, at 1200 DPI. Lower resolu-tion images may reproduce unexpectedly with lower quality.BLEED ELEMENTSAdd 1/4” on four sides of the Full Page Trim Size for Full Page Bleed. Full Page Trim Size is 7.75” x 10.75”.WHITE TEXTWhite text on a colored or black background should be set at 12 point or greater.COLORED TEXTText with 2 or more colors should be set at 12 point or great-er.TRAPPINGIn-RIP trapping negates the need for custom document trapping. Layout application preferences should be set to “Knock-out All” whenever possible.INK DENSITYTotal ink density (sum of all 4 colors in a particular area) should not exceed 240% to avoid unwanted offset or tracking off press. This total should not be more than 240. See exam-ple.

ONLINE SPECIFICATIONS RGB at 72 DPI | gif, jpg, HTML, Flash (Flash requires a backup .gif and URL link must be set to open in the existing window).Link: Send URL and art to your sales consultant.Correct color assignment

for blackCorrect ink density


wf media kit 2020 - washington family magazine · purchasing decisions* homeowners 90.8% college...

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