WFP - INDIA

Private Sector in IndiaPotential and Progress

India- Great Potential Ahead

� Indian economy growing at approximately 8%� -Indian private companies going abroad aggressively� International Companies are investing in India� Estimated overall private sector donations to social

development sector – approx. USD 100 million perannum

� Projected potential over USD 1 billion in next fiveyears

� Favored sectors – children, elderly and emergencieswithin India

� 20% growth in number of High Networth Individuals(HNI) in the past 2-3 years

Limitations of Private SectorFundraising

� Religious charity not new to India due to the Gandhilegacy

� Religious charity approx USD 300 million annually� Corporate Social Responsibility (CSR) known to

corporations since 1930s� However, companies prefer to spread funds thin to

cover various sectors� Private foundations and trusts not uncommon - prefer

to invest in areas around their factories

WFP India- Private FundRaising Strategy

� Based on CO meetings with 25 CEOs in 2005-06Return on Investment (ROI) poor.

� Therefore, focus in India would be on Cause RelatedMarketing (CRM)

� Clients - Indian and Multinational companies (MNCs).� WFP to assist new MNCs set up CSR in India� Huge population and therefore minimal individual

contribution through companies can bring in hugerevenues

� Potential to raise USD 2-3 million annually in the next3-5 years.

WFP India- Current Activities

� Ongoing discussion with 4 companies on CRM

� Nicholas Piaramal (Pharmaceuticals), Samsung(Electronics), Britannia (Agro Products) andAirtel/Hutch (Mobile Phone services) some of themajor players approached

� Negotiating with government for private sector taxexemption