wgc pinterest for business, drive traffic & leads 2013
DESCRIPTION
Topics Covered with Author Notes & Industry Data Introduction to Pinterest Why Businesses Use Pinterest Creating An Account & Getting Followers Using Pinterest for Marketing Tips to Craft Up Content Brand ExamplesTRANSCRIPT
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Pinterest for Business
Pinterest For Business
Drive Traffic & Leads to your Website
1© 2013 WGC LLC
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Connect, Inform & Grow
© 2013 WGC LLC 2
Will GladhartCEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider
www.willgladhart.com
www.linkedin.com/in/WillGladhart
facebook.com/WillGladhartConsulting
@WillGladhart
www.constantcontact.com/kansascitywww.constantcontactseminars.com
Upcoming Seminars
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Today’s Agenda
Introduction to Pinterest
Why Businesses Use Pinterest
Creating An Account & Getting Followers
Using Pinterest for Marketing
Tips to Craft Up Content
Brand Examples
© 2013 WGC LLC
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Intro: Pinterest Definitions
■ Social Media Image Sharing Site
■Images = Pins
■ Virtual Bulletin Board = Pinboard
■ Friends or “Likes” = Followers
■ Pinterest Lingo: Pinning, Pinteresting
“A virtual pinboard where people share and collect the things they love.” – Pinterest creators
© 2013 WGC LLC
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Intro: Pinterest Stats
5
© 2013 WGC LLC
■11.1M Visitors
■Fastest Growing SM
■ Drives more traffic to retail/ storefront sites than G+, YT or LI.
■Drives more traffic to Blogs than Twitter
■High Engagement time, >90+ minutes/ month
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Why Does Pinterest Matter
Website Traffic Product Driven Visually Engaging
Links Unique Link Back to Source Possibly Improve SEO & Ranking Users Placing Your Links on Pages
LeadsSocial Sharing
© 2013 WGC LLC
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Creating an Account
■ www.pinterest.com
■ Request an Invite
■ Ask a friend to Invite you (quicker)
■ Enter Email Address
■Complete Profile Company Name
Logo
Brief Company Description
Social Links or links to website
© 2013 WGC LLC
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Know Your Audience
Ask Your Audience
■ How do they like to be communicated with?
■ What tools are they using?
■ When do they check their email, Facebook, Twitter, LinkedIn, Pinterest or Texts?
■ What do they want from your communications?
■ How can you help them?© 2013 WGC LLC
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Building A Following
© 2013 WGC LLC
■Promote Through Other Channels
■Make the Best Boards Specific
■ Engage with Others Pins
■Find Business or People who have your same interests
■Account following vs. Board Following
■Long Term Sustainability
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Marketing How To’s
■ Goal: Brand or Product Recognition
■ Visual Content (products products products)
■ Use Content You Already Have
■ Pinboard of Blog Articles or Company Info
■Infographics or Data Relevant to Consumers
■Ebooks, Book Covers, White Papers
■Photos of Your Customers
■User Generated Pinboard (guestboard)
© 2013 WGC LLC
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Tips & Additional Info
■ Always add Links (website/ landing pages)
■ Video Pins (product, commercials, speakers)
■ Lifestyle Focus or Brand Personality
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Brand Examples
© 2013 WGC LLC
Your Brand Partner, Staples Promotional Productswww.yourbrandpartner.compinterest.com/source/yourbrandpartner.com/
Red Hill General Storewww.redhillgeneralstore.compinterest.com/redhillgenstore
Glutten Free Momwww.glutenfreemom.compinterest.com/jamieglutenfree
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Final Marketing Thougths
■ Keep Your Customers
■ Improve Customer Service
■ Encourage Repeat Business
■ Increase Relationships
■ Increase Referrals
■ Get More Prospects
■ Increase Brand Awareness
© 2013 WGC LLC
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Online Manners Matter
Sell, Sell, Sell & You Will Fail
Me, Me, Me Will Part the Seas
Empower, Engage & Educate - Be the Expert
Give & You Shall Receive
Share, Care, & Be There
Reply, Thank & Take Care of Negative Comments
What Happens in Vegas Stays in Vegas
First Impressions Make Lasting Impressions
© 2013 Constant Contact, Inc.
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Plan Ahead
Create a Marketing Calendar■ Buy 12 Month Calendar or Google Calendar■ Highlighter - 2 colors■ Highlight Holidays■ Highlight Your Slow or Challenging Times
Add to the calendar marketing activities you always do eg. 4th of July Sale, Christmas Open House, Back to School Specials, Mother Day Specials, Sizzling Sales Tips, New Year News or Events
Use Post-It NotesWrite your marketing ideas on the post-it notes. If you need to move a marketing activity you can.
© 2013 WGC LLC
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FREE Pinterest Resources
www.SocialQuickStarter.com
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Questions
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