wgm4 - pecha kucha - mobileweb
DESCRIPTION
Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Danny Lein, MobileWeb.beTRANSCRIPT
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Plug & Play Mobile Solutions
A positive business impulsethrough mobile applications
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Plug & Play Mobile Solutions
Connectivity & Messaging
Mobile Marketing
Mobile Entertainment
Mobile Internet
Mobile Payment
Overview of MobileWeb.be Plug & Play Solutions
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 1 -It saves
€€€
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 2 -It’s very personal
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 3 -It’s actually being read!
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 4 -You reach everyone
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 5 -It is
extremely fast
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 6 -You get
feedback!
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Plug & Play Mobile Solutions
SMS improves efficiency of business processes
- 7 -Hey, it’s trendy
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Plug & Play Mobile Solutions
High impact SMS applications
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Plug & Play Mobile Solutions
Some reference customers and partners
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Plug & Play Mobile Solutions
Plug & Play
Connectivit
y Solution
How do we help our customers?
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Plug & Play Mobile Solutions
Web or App?
Web App
?
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Plug & Play Mobile Solutions
Framework for developing a mobile media strategy
• Mobile internet is rapidly growing, especially among youngsters and professionals.
• News and entertainment are top categories. User experience and speed make the difference.
• Web or App? First “bet on the web”. Invest in Apps for marketing and monetization purposes.
• Yes, you can ... make money on mobile. But don’t expect short term miracles.
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Plug & Play Mobile Solutions
Mobile advertising market will be bigger than internet advertising market
“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.” Eric Schmidt – CEO Google
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Plug & Play Mobile Solutions
Rapid evolution of the mobile internet after a slow start
1999 2008 2011
Gar
tner
pre
dict
ion
3G Broadband
Smartphones
Flat rate plans
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Plug & Play Mobile Solutions
Website versus mobile site consumption
Website
Mobile
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Plug & Play Mobile Solutions
The iTunes AppStore has seen a fenomenal growth over the past year
Volumes• 2 bio downloads• 89.000 apps• 97.000 apps seen• 24% free apps• 21.500 publishers• 120.000 developers
Source: Apple, Wikipedia, Bernstein Research
Revenues• 13 – 21% of
downloaded apps are paid• Avg price 3 USD• Total revenue
estimate: 200 – 360 mio USD/quarter
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Plug & Play Mobile Solutions
Games, entertainment and books are the main categories in the iTunes AppStore
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Plug & Play Mobile Solutions
Web applications offer advantages in terms of discovery and innovation; apps allow to tap into new revenue sources
Devices
Network
Deployment
Discovery
Monetization
Accessible on multiple platforms and devices
Need online connection
Innovation: fast and low cost deployment / adaptation
Search engines
Advertizing
Accessible on 1 OS/platform
Better usage platform features No need for online connection; background sync
Multi-platform / multi-release is complex and expensive
App Store Hype & word of mouth
Per download/subscription
Advertizing
Web App
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Plug & Play Mobile Solutions
Google “bets on the mobile web” and mobilizes all the existing internet services
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Plug & Play Mobile Solutions
Plug & Play
Mobile Internet
Server
MobileWeb offers a complete solution to launch your business on the mobile platform
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Plug & Play Mobile Solutions
Designing for optimal user experience
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Plug & Play Mobile Solutions
Discovery mechanism: search engine versus marketplace
maximum relevance maximum turnover
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Plug & Play Mobile Solutions
MobileWeb
Mobile InternetServer
Content
Maximum reuse of existing
content and feeders
XML
RSS
SOAP
MobileWeb offers a dedicated platform enabling the quick development of mobile site based on existing content
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Plug & Play Mobile Solutions
Plug and play modular solutions allow for quick and low cost implementation tracks
Live sportsNews publishing Event catalog Lead generation
Web-to-mobile gateway
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Plug & Play Mobile Solutions
Plug & Play
Mobile Internet
Server
Plug & Play
Connectivit
y Solution
MobileWeb has a proven experience to bring your business a positive impulse through mobile applications