1. GETTING THE MOST FROM YOURONLINE MARKETING DOLLARS Proposal for W.H. BLACK& COMPANY KONTOR Business Support 407-283-7334 * Orlando, Florida

2. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida AnInternet Presencecan be described as the totality on an individuals or companys existence of the Internet; be it via their website, 3 rdparty listings or profiles, links, advertisements, email, etc. 3. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida

In order for a company to have an effective Internet presence they should haveclearly defined goals . These goals can be broken into 2 tiers:

Basic

People need to findyouwhen they search foryouor your company name

People need to findyouwhen they search your area for the servicesyouoffer

Yourtarget demographicneeds to findyouanytime they search for any of your products or services online

4. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida Development of a basic Internet presence links your content to 3 rdparty and business directory sites such as:

GOOGLE

YAHOO

BING

MANTA

MERCHANT

CIRCLE

YP.COM

ANGIES LIST

LINKED IN

FACEBOOK

YOUTUBE

BLOGS

LOCAL

LISTINGS ON

SEARCH

ENGINES

5. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida

Advanced

Do you want to:

Become an expert and thought leader in

your field?

Get more and better clients?

Network with other professionals and clients

to create referral business?

Brand your name and logo in a regional

area (and what areas are you targeting?)

Sell more products and services with

ecommerce?

If you can accomplish all these goals then you create an All Roads Lead to Presence

6. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida 7. YOUR WEBSITE KONTOR Business Support 407-283-7334 * Orlando, Florida Themost importantcomponent of a companys Internet presence is your companys website !Typically, a companys website is the final destination for potential buyers so it should be designed based on converting the visitor, whether the end goal is a lead, a sale, a partner, or a fan. 8. WHAT IS RIGHT WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida

Websites are not like the Field of Dreams.If you build it, they dont come(without an invitation, of course) .

Lets examine whats right about your site presently.

Its simple

Its professional in appearance

It has a limited amount of content

9. WHAT IS WRONG WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida

Based on your goals, what is wrong?

It does not engage the customer to move through the site (no calls to action and no compelling content)

Contact details are too small

No competitive differentiation

Images do not correspond to site content and are not searchable by Google

Keywords and font size should be optimized for better search quality

10. WHAT IS WRONG WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida

Other issues to consider

The is another William H. Black in a similar occupation but a different location.

11. WE CAN FIX THAT! CREATE A COMPELLING LANDING PAGE KONTOR Business Support 407-283-7334 * Orlando, Florida Alanding pageis more than just a pretty face. The 3 qualities of a good landing page are: 1) Acall to action . Its telling the visitor what to do now that theyre on the site such asGet a Free Quote, Call Us Today , and theSend Us a Message button.2) It contains ananalytic codethat tracks where the visitor came from (in this case, Google Analytics) 3) It containsnavigationto other areas on the website where the visitor can get answers to their questions 12. INTERNET PRESENCE SECRET WEAPONEXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domains contain exact phrases that searchers would use to find your products online. For instance, when someone searches for life insurance they may search:Life Insuranceon Google. An example of an exact match domain would behttp://www.lifeinsurance.com . Obviously LifeInsurance.com probably isnt available but the more specific we get the more likely we will find one that is available. Since the domain matches so closely with the search query the search engines will give us a reallyhigh relevancy scoreright off the bat. 13. INTERNET PRESENCE SECRET WEAPONEXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domain sitesare similar to your main site but have different content and are built to be indexed by the search engines based on the very specific yet popular search queries that we have targeted. . 14. SEARCH ENGINE OPTIMIZATION Core Service #2 KONTOR Business Support 407-283-7334 * Orlando, Florida

Search engine optimization (SEO)is the process of having your website, documents, social media mentions and press releases appear in results that match relevant words or phrases that a prospect would use when searching.

15. SEO STRATEGIES WHY SEO? KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida

SEO is the gift that keeps giving , and heres why:

Visitors clickmost oftenon organic search results

Research shows that those withhigher educationare more likely to click on organic results (Source: Marketing Sherpa)

Search engines record your sitesranking historyand reevaluate every month or two, helping you to stay on top. Paid search results change based on the actions of your bids and the other bidders and are constantly in flux.

Once your strategies take you to the top it is somewhateasy to maintain your position Just keep doing what you are doing.

You dont pay for clicks!

16. SEO STRATEGIES KEYWORDING & BACKLINKING KONTOR Business Support 407-283-7334 * Orlando, Florida Part of site optimization involves akeyword studyof what words and phrases a prospect may be entering into Google. Those keywords are carefully woven into yoursite contentand are picked up by Googles algorithms.Kontorwill then submit a link of your optimized website to search engines and industry-related partner sites and business directories. These sites and directories are not just an end unto themselves, but also createbacklinkingwhich helps increase your Google page rank based on the amount of sites it is linked with. 17. SEO STRATEGIES SITE CODING AND CONTENT KONTOR Business Support 407-283-7334 * Orlando, Florida Along with creating robust and keyworded content,Kontorwill update your main websites html coding to be in compliance with Googles standards and allow for greater optimization.Kontorwill also perform external site optimization to the greatest extent possible. The Internet is ever-changingso content, keywords and backlinking need to be refreshed periodically. 18. SEARCH ENGINE MARKETING Core Service #3 KONTOR Business Support 407-283-7334 * Orlando, Florida

Search Engine Marketing (SEM)is the use of marketing and advertising, usually paid, that point the prospect to your site.

Methods of marketing includekeywordedpress releases and articles, banner advertising on relevant sites, and Google AdWords.

Some ways of measuring are pay-per-click (PPC) or cost-per-thousand impressions (CPM).

19. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Google AdWordscan supplement organic search. AdWords are the 4-line classified style ads that run down the right hand side of the page, and sometimes along the top. Relevant 3 rdparty sites, Facebook and LinkedIn also offer click-throughbanner advertisingthat can get your message in front of literally millions.Premium LinkedInadvertising can reach every CPA in the country for as little as $20,000. 20. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Google Analyticsis easily the most used resource for website statistics, estimated to be in use in about half of the 1,000,000 most popular sites. It can track traffic from all referring sites including search engines, banner ads, PPC networks and email marketing.Google Analytics can be used to both measure progress and give data that can be used to improve results. It can also be used to drill down on results on specific website and landing pages. 21. PAID SEARCH STRATEGIES Email Marketing KONTOR Business Support 407-283-7334 * Orlando, Florida Email marketingis called thenew word-of-mouth . Permission-based email marketing is growing in popularity. Consumers subscribe to blogs, newsletters, and other information sources on a regular basis as long as they feel their email will be kept private.However, some of the challenges of email marketing thatKontorcan help with are maintaining your opt-in list, administering the double-opt-in message, getting your message around the spam filters and firewalls, and having emails that are optimized for delivery to various providers and cell phones. 22. CRM AND DRIP MARKETING STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida WhenKontorcreates your website for you, we will put in a mechanism for requesting the visitors email address. Drip Marketingis the process of harvesting the emails in yourCRM(customer relationship management software) and putting them to work for you with timely email messages to keep you on the top of the prospects mind. The CRM can also be used for other purposes, such as telemarketing. 23. SOCIAL MEDIA MARKETING Core Service #4 KONTOR Business Support 407-283-7334 * Orlando, Florida

Social media is a modern phenomenon where consumers gather together based on people they know, people their friends know, and people theyd like to know.

There has never been a more powerful medium from reaching consumers of varied backgrounds than Facebook, YouTube, and LinkedIn!

24.

• FACEBOOK STRATEGIES

KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida There are over 500,000,000 active users onFacebook . If Facebook were a country, it would be the third most populous country in the world! About 1 in 13 people on earth use Facebook, and about of them are logged on any given day. What would you give to have of your neighborhood seeing your advertisement on a daily basis?We make acustom Facebook Fan Pagebased on your professional website and its style sheet. 25.

• FACEBOOK STRATEGIES

KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Once your page is designed and set up, we proceed to set up aFacebook Profileand to invite your existing clients as friends. Once they click the Like button, this creates additional engagement and referral business as their friends notice your profile. 26.

• LINKEDIN STRATEGIES

KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida LinkedInworks in much the same way. Once you add your personal and business profiles, we add your friends, colleagues and clients.Kontorthen adds you to relevant referral source groups and actively contribute content to them. 27.

• YOUTUBE STRATEGIES

KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida YouTube Channelssuch as this hold many videos and best of all, hosting is completely free. YouTube links are easily shared between visitors (creating referral business), emailed to prospects and posted on social media sites. 28.

• BLOGGING STRATEGIES

KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Everybody has an opinion, and now more than ever people choose to be heard using a blog! Blogging ,in theory, can raise your Google Rankand can bring a new level of interactivity to your website or blog site.Keyworded copy and links to landing pages are the most effective ways to keep your blog at the top of Google searches. Pointing people to your website should be the #1 focus of your blog, but it must be done subtly. A blog has to be kept up to date and new topics of conversation have to be implemented regularly. 29. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Based on 6 months / 24 weeks 16 hours Drip Marketing Program, CRM & Analytics Integration 120 hours Professionally Written Blogs & Content Aggregation 24 hours Google AdWords Campaign 4 hours (1 Time Fee Fix it & Forget it!) Facebook Fan Page & Profile Creation & Contact Addition20 hoursLinkedIn Nationwide CPA Targeted Plan ($20k Ad Spend) 4 hoursLinkedIn Profile Creation, Contact Addition & Group Activity 102 hours (1 Time Fee Fix it & Forget it!) Exact-Match Domains for 412 Plans & Related Search Queries 60 hours (Videos Created & Posted) YouTube Channel About 412 Plans 12 hours (1 Time Fee Fix it & Forget it!) Expansive Internet Presence Creation, 3 rdParty Websites 50 hours (1 Time Fee Fix it & Forget it!) New Website, Fully Optimized 30. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida

Total: 412 hours (~17 Hours per Week) X $50 / hr = $20,600

Miscellaneous Expenses = $22,000

$20,000 LinkedIn Marketing Budget (should last for years)

$2,000 Google AdWords Budget ($400 a month for 5 months

may last longer)

> 17 Exact-Match Websites (6 hours each @ $300 each)

Total Cost = $42,600

You will notice that about 50% of our hours are going into creating digital presences for you. After this initial six month blitz, the cost goes down significantly for us to maintain and oil our model.

It also allows us to reallocate those funds and be even more aggressive in other marketing techniques.We dont want to just beat the competition, we want to annihilate them!

31. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida HavingKontors Internet Marketing Teamby your side is like having an entire Fortune 500 marketing division at your finger tips. We reduce costs by delegating the specific tasks outlined within your marketing plan to our in-house experts who specialize in those fields. Not only will the final product be amazing but it will also be accomplished with ultra-efficiency!We dont employ one person to wear 50 different hats we have 50 experts making sure that everything Kontor touches turns to gold! 32. SOME OF OUR HIGH-PROFILE CLIENTS KONTOR Business Support 407-283-7334 * Orlando, Florida

Nuvox Telecommunications

AFLAC

AllState

Stirling Sothebys

International Realty

Poffenbaugh Ford

Homes Direct

Commercial Equity Partners

Billiard Technologies

33. KONTOR Business Support KONTOR Business Support 407-283-7334 * Orlando, Florida OUR METHODS. YOUR MESSAGE.