what are brands good for
TRANSCRIPT
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My namecontact informationor project description
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Types of Roles of Brands
- Role of Aggregating People
- Strategic Role
- Tactical Role
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How do They help in
aggregating people??
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Tising a
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Marketing channels
• Set of Independent organizations participating in the process of making
a product available for use or consumption
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Hybrid channels
A single firm sets up two or more marketing channels to reach one or more customer segments
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Your company information
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1
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A system of partnerships and alliances that a firm creates to source,augment and deliver its offerings
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Your company information
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Role of Retailers today
• Adapting a relation based approach to marketing
• Creating store – brand awareness and differentiation
• Promoting profitable private label lines across a wide range of product categories
• Building store loyalty
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Retailers arguments about disaggregation
They argue that it favours them and that they have great credibility in assembling an assortment of brands that makes sense for the customer.
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. He
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To understand the changes the managers must recognise
• Relationship building entity and mechanism
• Targeted communications
• Obtaining expertise in new product
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. He
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My namecontact informationor project description
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