what are services, and how do they differ from goods
TRANSCRIPT
Designing and Managing Services
Narayana Hrudayalaya
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Care and Compassion
A service is any
act or performance
one party can offer
to another that is
essentially
intangible and does
not result in the
ownership of
anything. s
WHAT IS A SERVICE ?
CATEGORIES OF SERVICE MIX
Pure Tangible Good
Tangible Good with Accompanying service
CATEGORIES OF SERVICE MIX
Hybrid
Major service with accompanying goods
CATEGORIES OF SERVICE MIX
Pure service
Buyer can evaluate after
purchase
Buyer finds hard to evaluate even
after consumption
Service Provider
“Tangibilize the intangible”
INTANGIBILITY
INSEPARABILITY
VARIABILITY
eg: Transport companies must
own much more equipment owing
to rush hour demand.
PERISHABILITY
Disclaimer