what are the major trends with marketing intermediaries?

13
What are the major trends with marketing intermediaries? Monarch Lakhanpal NIT Jalandhar

Upload: sameer-mathur

Post on 12-Aug-2015

51 views

Category:

Education


0 download

TRANSCRIPT

What are the major trends with marketing intermediaries?

Monarch Lakhanpal

NIT Jalandhar

New Retail forms and combination:Book stores with coffee shops and petrol

pumps with food stores

Stores selling same type of product- Intertype competition

Global profile of major retailers

Some examples: WALMART , GAP , DELHAIZE

Growth of shopper marketing

Influencing the customer at the time of buying

Trends in wholesaling

Trends In Logistics