what are the major trends with marketing intermediaries?

Click here to load reader

Post on 12-Aug-2015

45 views

Category:

Education

0 download

Embed Size (px)

TRANSCRIPT

  1. 1. What are the major trends with marketing intermediaries? Monarch Lakhanpal NIT Jalandhar
  2. 2. Book stores with coffee shops and petrol pumps with food stores
  3. 3. Some examples: WALMART , GAP , DELHAIZE Growth of shopper marketing Influencing the customer at the time of buying