what are the major trends with marketing intermediaries?

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MAJOR TRENDS

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MAJOR TRENDS

What’s the newtrend among the

RETAILERS?

Consumer ExpectationsCompetitive PressureEconomy of the Country

have all lead to newer retail environments

Growth of Intertype Competition Other department stores are causing worries?Look at the discount chains!

Beware of the online shopping stores!

Middle-Market Retailers ? Decline!

Growing Investment In TechnologyPromotional messages on TVs in stores.Even the “kabadiwallas” have their apps.

Giant retailers are growing.

What about the trends in WHOLESALING?

Too much pressure for these poor souls due to new sources of competition.

Demanding Customers

I want RIGHT NOW!

New Technologies

More direct-buying programs

Wholesalers are reducing OPERATING COSTS

By investing more in advanced material handling technology.

And finally about the LOGISTICS trends?

Logistics goals match or exceedcompetitors’ standards.

Not much inventory needed for supplier.

When customers want more!

Customer: Such a long order-cycle time!

High in-stock availability for supplier

THANK YOU

Created by Shravya Ramesh, SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.