what are the major trends with marketing intermediaries?

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Page 1: What are the major trends with marketing intermediaries?
Page 2: What are the major trends with marketing intermediaries?

MANAGING

Retailer

Wholesaler

CHAPTER 15-

Page 3: What are the major trends with marketing intermediaries?

MARKETING

INTERMEDIARIES

Page 4: What are the major trends with marketing intermediaries?

SATISFY

CUSTOMERS

BOOKSTORE SELLS COFFEE

Page 5: What are the major trends with marketing intermediaries?

GAS STATION INCLUDES

FOOD STORE

Page 6: What are the major trends with marketing intermediaries?

Intertype

Competition Walmart

Types of stores

Page 7: What are the major trends with marketing intermediaries?

Store Retailing

Nonstore Retailing

Page 8: What are the major trends with marketing intermediaries?
Page 9: What are the major trends with marketing intermediaries?
Page 10: What are the major trends with marketing intermediaries?

GLOBALISATION

Page 11: What are the major trends with marketing intermediaries?

GROWTH OF SHOPPER MARKETING

Page 12: What are the major trends with marketing intermediaries?

PRESSURE ON WHOLESALERS

WHOLESALERS

Page 13: What are the major trends with marketing intermediaries?

DISTRIBUTION TRENDS

LARGE RETAILERS

LARGE WHOLESALERS

Page 14: What are the major trends with marketing intermediaries?

INCREASE IN SERVICING FOR RETAILERS

SERVICES - ONLINE ACCOUNTS MARKETING

Page 15: What are the major trends with marketing intermediaries?

MAJOR FOCUS